Muhammad Musa Syuhada

Brand Strategist at Margaria Group
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Location
Central Java, Indonesia, ID

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Credentials

  • Intensive Bootcamp Search Engine Optimization
    MySkill
    Mar, 2023
    - Sep, 2024
  • Intensive Bootcamp Digital Marketing
    MySkill
    Mar, 2022
    - Sep, 2024

Experience

    • Indonesia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Brand Strategist
      • Sep 2023 - Present
    • United States
    • Professional Services
    • Marketing Specialist
      • Aug 2020 - Present

      Key responsibility : ●Supervise and lead marketing team ●Create marketing strategy on digital and conventional ●Maintain brand identity and brand voice on social media platform ●Control and monitor marketing performance Notable project : ●Supervise and Lead marketing research and creating digital marketing plan Brilliance Project ●Designing brand identity logo Brilliance Project, branding kit on social media and print media ●Project leader on Salsa Lellyana Wedding documentation, Inna Nafiroh Wedding documentation, Adib Wedding documentation. ●Project leader on BPJS short movie Socialization Show less

    • Indonesia
    • Construction
    • 1 - 100 Employee
    • Marketing Branding Consultant
      • Feb 2020 - Present

      Key responsibility ●Analyze and breakdown client problem on branding & marketing ●Make marketing and branding research to get accurate data and solution ●Create marketing and branding strategy based on data ●Design strong brand identity and branding kit in various media Notable Project ●Make branding visual identity and brand strategy for PT Miwa Jaya Abadi ●Make branding visual identity and brand strategy for Drom Society ●Make branding visual identity and brand strategy for Apotek Merapi Sehat ●Design Podcast Logo for PPI UK for Youtube and Spotify ●Design new brand identity and new packaging for Butik Kopi ●Design new brand identity and social media content for Lualiwa Wedding ●Design brand identity for Pempek Bramasti Show less

    • Indonesia
    • Apparel & Fashion
    • 1 - 100 Employee
    • Brand Marketing supervisor
      • Feb 2023 - Sep 2023

      Key responsibility ● Supervise and lead brand marketing and creative team● make branding strategy and awareness program in all channel ● Make Brand Guideline, Brand standard and brand knowledge● Manage all marketing campaign program and content in instagram and tiktok● Analyze and evaluate marketing insight● Develop new product with RnD team● Control and monitoring brand marketing team (Graphic Design, Fotograher & Videographer)Notable Project● Viral marketing on tiktok with total views 500K++ ● success achieve instagram reach 1.945.960 or 81,5% higher in 2023● success achieve instagram profil visit 250.515 or 88,7% higher in 2023 ● success achieve new follower 17.590 or 56,6% higher in 2023 Show less

    • Digital Marketing Supervisor
      • Jun 2022 - May 2023

      Key responsibility● Supervise digital marketing team● Create digital marketing strategy and program● Create marketing budget plan● Create KOL marketing strategy and lead the program● Create advertising strategy and lead the program● Create marketing promotional lead the program● Create social media strategy and content planning in Instagram, Facebook and tiktok. ● Control and monitoring digital marketing team (Admin, CRM, Graphic Design, Fotograher & Videographer and Advertiser)Notable Project● Lead marketing campaign for new product launching in July, Agustus, September, Oktober● Sell 722 pcs in Oktober promotional program, increase 322% ● Make annual marketing strategic program ● Lead KOL campaign with brand ambassador that achieve 100k+ viewer Show less

    • Digital Marketing Specialist
      • Jan 2022 - Aug 2022

      Key responsibility : ●Create digital marketing strategy on instagram and facebook ●Maintain brand identity and brand voice on social media platform ●implement strategy on social media content and social media ads ●Control and monitor consumer insight on social media Notable project : ●Supervise and lead marketing research and creating digital marketing plan Diorawedding.id ●Develop pricing strategies and targeting strategies based on data ●Create branding strategy and design brand identity logo diorawedding.id ●Design branding kit on social media and print media like standardize color palette, typography, brand hashtag, template for all channel. Show less

    • Chief Marketing Officer
      • Sep 2018 - Feb 2020

      Key Responsibility ● Create marketing strategy, marketing plan, and marketing budget. ● Monitor market trend for developing new product ● Develop pricing strategies and targeting strategies ● Supervise and control quality product and service Notable Project ● Supervise all team to maintain quality product and service ● Create campaign “nonton bola di Angkringan” on social media ads ● Developing new menu from market trend ● Create brand identity and social media content Key Responsibility ● Create marketing strategy, marketing plan, and marketing budget. ● Monitor market trend for developing new product ● Develop pricing strategies and targeting strategies ● Supervise and control quality product and service Notable Project ● Supervise all team to maintain quality product and service ● Create campaign “nonton bola di Angkringan” on social media ads ● Developing new menu from market trend ● Create brand identity and social media content

    • Sales And Marketing Specialist
      • Jan 2017 - Jun 2018

      Key Responsibility ● Create marketing strategy and marketing plan ● Develop targeting strategies ● Supervise and lead marketing sales team to achieve the goals ● Selling product and meeting customer Notable Project ● Develop targeting strategies especially for college student and young businessmen ● Supervise and lead marketing team for college student Key Responsibility ● Create marketing strategy and marketing plan ● Develop targeting strategies ● Supervise and lead marketing sales team to achieve the goals ● Selling product and meeting customer Notable Project ● Develop targeting strategies especially for college student and young businessmen ● Supervise and lead marketing team for college student

    • Sales And Marketing Specialist
      • Dec 2015 - Nov 2017

      Key Responsibility ●Making research to market, price and customer need. ●Planning and developing marketing strategy ●Closing and dealing to Customer and making sure the data order form. Key Responsibility ●Making research to market, price and customer need. ●Planning and developing marketing strategy ●Closing and dealing to Customer and making sure the data order form.

Education

  • Universitas Gadjah Mada (UGM)
    Sarjana Ekonomi, Bisnis, Manajemen, dan Marketing
    2015 - 2019
  • Fakultas Ekonomika dan Bisnis UGM
    Bachelor's degree, Bisnis, Manajemen, dan Marketing
    2015 - 2019
  • SMA N 1 Magelang
    Other, Ilmu Pengetahuan Sosial

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