Muhammad Musa Syuhada
Brand Strategist at Margaria Group- Claim this Profile
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Credentials
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Intensive Bootcamp Search Engine Optimization
MySkillMar, 2023- Sep, 2024 -
Intensive Bootcamp Digital Marketing
MySkillMar, 2022- Sep, 2024
Experience
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Margaria Group
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Indonesia
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Retail Apparel and Fashion
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1 - 100 Employee
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Brand Strategist
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Sep 2023 - Present
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Brilliance Project
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United States
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Professional Services
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Marketing Specialist
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Aug 2020 - Present
Key responsibility : ●Supervise and lead marketing team ●Create marketing strategy on digital and conventional ●Maintain brand identity and brand voice on social media platform ●Control and monitor marketing performance Notable project : ●Supervise and Lead marketing research and creating digital marketing plan Brilliance Project ●Designing brand identity logo Brilliance Project, branding kit on social media and print media ●Project leader on Salsa Lellyana Wedding documentation, Inna Nafiroh Wedding documentation, Adib Wedding documentation. ●Project leader on BPJS short movie Socialization Show less
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Pekerja Lepas
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Indonesia
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Construction
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1 - 100 Employee
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Marketing Branding Consultant
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Feb 2020 - Present
Key responsibility ●Analyze and breakdown client problem on branding & marketing ●Make marketing and branding research to get accurate data and solution ●Create marketing and branding strategy based on data ●Design strong brand identity and branding kit in various media Notable Project ●Make branding visual identity and brand strategy for PT Miwa Jaya Abadi ●Make branding visual identity and brand strategy for Drom Society ●Make branding visual identity and brand strategy for Apotek Merapi Sehat ●Design Podcast Logo for PPI UK for Youtube and Spotify ●Design new brand identity and new packaging for Butik Kopi ●Design new brand identity and social media content for Lualiwa Wedding ●Design brand identity for Pempek Bramasti Show less
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Fadkhera
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Indonesia
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Apparel & Fashion
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1 - 100 Employee
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Brand Marketing supervisor
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Feb 2023 - Sep 2023
Key responsibility ● Supervise and lead brand marketing and creative team● make branding strategy and awareness program in all channel ● Make Brand Guideline, Brand standard and brand knowledge● Manage all marketing campaign program and content in instagram and tiktok● Analyze and evaluate marketing insight● Develop new product with RnD team● Control and monitoring brand marketing team (Graphic Design, Fotograher & Videographer)Notable Project● Viral marketing on tiktok with total views 500K++ ● success achieve instagram reach 1.945.960 or 81,5% higher in 2023● success achieve instagram profil visit 250.515 or 88,7% higher in 2023 ● success achieve new follower 17.590 or 56,6% higher in 2023 Show less
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Digital Marketing Supervisor
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Jun 2022 - May 2023
Key responsibility● Supervise digital marketing team● Create digital marketing strategy and program● Create marketing budget plan● Create KOL marketing strategy and lead the program● Create advertising strategy and lead the program● Create marketing promotional lead the program● Create social media strategy and content planning in Instagram, Facebook and tiktok. ● Control and monitoring digital marketing team (Admin, CRM, Graphic Design, Fotograher & Videographer and Advertiser)Notable Project● Lead marketing campaign for new product launching in July, Agustus, September, Oktober● Sell 722 pcs in Oktober promotional program, increase 322% ● Make annual marketing strategic program ● Lead KOL campaign with brand ambassador that achieve 100k+ viewer Show less
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Digital Marketing Specialist
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Jan 2022 - Aug 2022
Key responsibility : ●Create digital marketing strategy on instagram and facebook ●Maintain brand identity and brand voice on social media platform ●implement strategy on social media content and social media ads ●Control and monitor consumer insight on social media Notable project : ●Supervise and lead marketing research and creating digital marketing plan Diorawedding.id ●Develop pricing strategies and targeting strategies based on data ●Create branding strategy and design brand identity logo diorawedding.id ●Design branding kit on social media and print media like standardize color palette, typography, brand hashtag, template for all channel. Show less
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Chief Marketing Officer
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Sep 2018 - Feb 2020
Key Responsibility ● Create marketing strategy, marketing plan, and marketing budget. ● Monitor market trend for developing new product ● Develop pricing strategies and targeting strategies ● Supervise and control quality product and service Notable Project ● Supervise all team to maintain quality product and service ● Create campaign “nonton bola di Angkringan” on social media ads ● Developing new menu from market trend ● Create brand identity and social media content Key Responsibility ● Create marketing strategy, marketing plan, and marketing budget. ● Monitor market trend for developing new product ● Develop pricing strategies and targeting strategies ● Supervise and control quality product and service Notable Project ● Supervise all team to maintain quality product and service ● Create campaign “nonton bola di Angkringan” on social media ads ● Developing new menu from market trend ● Create brand identity and social media content
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Sales And Marketing Specialist
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Jan 2017 - Jun 2018
Key Responsibility ● Create marketing strategy and marketing plan ● Develop targeting strategies ● Supervise and lead marketing sales team to achieve the goals ● Selling product and meeting customer Notable Project ● Develop targeting strategies especially for college student and young businessmen ● Supervise and lead marketing team for college student Key Responsibility ● Create marketing strategy and marketing plan ● Develop targeting strategies ● Supervise and lead marketing sales team to achieve the goals ● Selling product and meeting customer Notable Project ● Develop targeting strategies especially for college student and young businessmen ● Supervise and lead marketing team for college student
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Sales And Marketing Specialist
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Dec 2015 - Nov 2017
Key Responsibility ●Making research to market, price and customer need. ●Planning and developing marketing strategy ●Closing and dealing to Customer and making sure the data order form. Key Responsibility ●Making research to market, price and customer need. ●Planning and developing marketing strategy ●Closing and dealing to Customer and making sure the data order form.
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Education
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Universitas Gadjah Mada (UGM)
Sarjana Ekonomi, Bisnis, Manajemen, dan Marketing -
Fakultas Ekonomika dan Bisnis UGM
Bachelor's degree, Bisnis, Manajemen, dan Marketing -
SMA N 1 Magelang
Other, Ilmu Pengetahuan Sosial