Experience

bogo.pk

• Pakistan
• Entertainment
• 1 - 100 Employee

• Head Of Department - Business Development & Brand Management

  • Nov 2018 - Present

  Managed merchant and corporate alliances, marketing and sales activities, made sure supply chain and all operations are smooth. Identified key vendor & customer needs to boost company sales, penetrate in the market and achieve consumer satisfaction while also introducing guidelines and SOPs to ensure standardization in all the departments.Responsibilities:• Product launch in 6 different cities and managed all countrywide operations.• Devised sales & marketing strategies to keep the brand relevant, up to date, increase customer acquisition and retention and expand the company.• Introduced and established Telesales as a sales channel and deployed and trained teams for execution.• Analyzed performance of company through regular NPS surveys to improve strategies, gather market insights, identify challenges and improve NPS score.• Introduced and executed Mystery Shopping service by Bogo. [Devised strategy, deployed teams, conducted pilots and market research.• Oversaw the development of marketing literature [Flyers, discount vouchers, stickers, tent cards etc.] to increase visibility, sales and retention through relevant content and campaigns.• Made Annual Sales Plans; Set goals, Targets to be achieved and assigned to teams.• Designed and regulated content Calendar and created and approved content for campaigns to be followed by designer and community management teams. • Led design team to create content for banners & graphics.• Led Application Migration Process by devising new features, introducing technological advancements, new design and look and made sure executed properly.• Set the goal of signing quality brands over quantity to ensure customers see value in the product.• Designed campaigns and promotional activities to generate Brand Visibility and Celebrity Endorsements to increase brand equity, sales and word of mouth. Show less

• Manager - Partner Relations

  • Mar 2017 - Oct 2018

  • Established and managed alliances with Key Corporate Clients [Unilever, PSO, Ibex, TPL, Nisum, Hilton Pharma etc] and managed a team to establish 50+ corporate deals. • Started international brand alliances by bringing Hardee’s Pakistan onboard.• Managed merchant alliances of Key Accounts affiliated with the company [Hardee’s, Pizza Hut, Marriot, Movenpick, PC, Dominos, Nautica, Timex etc] and managed a team to induct 1500+ brands nationwide.• Found and developed new markets and improved sales [Diversified Food category into Fine dine, Hotels, Desi food, Sweet Tooth etc. to meet needs of customers of all tiers]• Pitched ad space availability in the book and application to generate revenue.• Planned and oversaw new marketing initiatives [Wrote content and designed campaigns relevant to current affairs and younger audiences]• Introduced and executed Referral campaign to increase Sales. • Designed templates to standardize responses on Social Media platforms by Community Managers. Show less

• Assistant Manager - Partner Relations

  • Jun 2016 - Feb 2017

  • Explored and helped in researching and implementation of marketing trends and on-boarded new merchants• Arranged on-ground BTL activities and partnerships with various institute and companies.• Provided client support & technical issue resolution via Social Media Platforms & live web chat.• Worked with senior team members to identify and manage risk.• Maintained fruitful relationships with clients and addressed their needs effectively.



UnionPay International

• China
• Financial Services
• 300 - 400 Employee

• Project Manager

  • Jun 2018 - Jul 2018

  • On-boarding of merchants all across Pakistan for UPI cardholders. • Negotiating discounts with merchants for UPI cardholders as a third party. • Making sure marketing of all merchants and their requirements are met. • Aligning teams from all across Pakistan to onboard all merchants requested by UPI. • Mystery shopping in order to make sure the process is smooth. • Deploying teams to train staff and educate them about UPI discounts. • Troubleshooting and problem solving in case of any need through customer support teams. Show less



SBT Co., Ltd.

• Japan
• Information Technology & Services
• 500 - 600 Employee

• Business Development Executive

  • Apr 2013 - Jan 2014

  • Responsible for Selling vehicles across the globe from Japan • Outbound calls to clients outstation [Uganda Region] • Lead generation through Yellow Pages and online research for potential customers and car dealers • B2B & B2C Sales • Account Management of clients • Payment recovery and allocation from clients • Supply chain and shipment management of sold vehicles • Handing over documents to customers • Responsible for Selling vehicles across the globe from Japan • Outbound calls to clients outstation [Uganda Region] • Lead generation through Yellow Pages and online research for potential customers and car dealers • B2B & B2C Sales • Account Management of clients • Payment recovery and allocation from clients • Supply chain and shipment management of sold vehicles • Handing over documents to customers