Experience

tossdown Inc.
• Canada
• Technology, Information and Internet
• 1 - 100 Employee
• Head Digital Services

  • Feb 2022 - Present


Flutter Creations (Event Planner)

• Chief Executive Officer

  • Jun 2018 - Present

  Engage in product development to bring new innovative ideas for packaging and party supplies Monitor and maintain social media content across different channels to ensure consistency in brand messaging Manage and run Facebook and Instagram ads to increase brand reach, engagement and sales Run and manage end to end operations from procurement until delivery and after sales service Engage in product development to bring new innovative ideas for packaging and party supplies Monitor and maintain social media content across different channels to ensure consistency in brand messaging Manage and run Facebook and Instagram ads to increase brand reach, engagement and sales Run and manage end to end operations from procurement until delivery and after sales service


CMC M-Tech Sol
• Pakistan
• Advertising Services
• 1 - 100 Employee
• Digital Marketing Manager

  • Jun 2021 - Jan 2022


FABBITT

• Pakistan
• Apparel & Fashion
• 1 - 100 Employee

• E-Commerce Sales Lead

  • Oct 2020 - May 2021

  Designed and executed marketing campaigns across Facebook, Instagram & Google to maintain ROAS Developed social media marketing strategy to ensure engagement and manage marketing calendar Digital Spent around PKR 250,000 on Facebook and Instagram monthly, resulting in PKR 2.5M sales Test and monitor campaigns to identify opportunities to increase campaign performance Run Google ads worth PKR 50,000 to bring traffic & conversions on the online web store Engaged with various bloggers to tap their followers for traffic generation & brand awareness Worked with publishing sites/Digital Magazines to create backlink, traffic & brand awareness Run Email Marketing for newsletter, latest fashion updates, new arrivals, promotions using Mailchimp Managed end to end operations from order processing until delivery to ensure seamless customer experience Show less



H Cube (Neslte Distributor, Faisalabad)

• Distribution Sales Manager

  • Aug 2019 - Jan 2020

  Responsible for business growth in Fsd city and Industrial Belt (Khurrianwala Area) Managed business portfolio of Rs.23 Million Monitored and managed trade discounts with Distributor Field Force (Order Bookers) Monitored and tracked distributor ROI and propose suggestions Developed new customers and ensured retention Managed and ensured on floor stock availability Monitored and ensured timely collection Responsible for business growth in Fsd city and Industrial Belt (Khurrianwala Area) Managed business portfolio of Rs.23 Million Monitored and managed trade discounts with Distributor Field Force (Order Bookers) Monitored and tracked distributor ROI and propose suggestions Developed new customers and ensured retention Managed and ensured on floor stock availability Monitored and ensured timely collection



Kross Kulture, Faishion Retail Brand

• Area Manager

  • Jul 2018 - Jul 2019

  Developed sales plan to ensure meeting sales target across every outlet Maintained and monitored store operations including staff management, expense management, cash management, visual merchandising, shelf management, stock display Ensured highest level of customer service, complaints, returns, exchanges compliance with the company procedures Maintained inventory and ensured timely stock replenishment/movement to fulfill customer demands Developed and aligned with vendors to prepare marketing material required for in-store displays Liasoned with PR companies to help market new launches Conducted training sessions with front end staff to help them deliver product knowledge, customer service, stock VM Ensured store space and repair maintenance as per company standards Prepared various reports around sales analysis, stock movement, customer buying pattern, actual vs target etc Show less



Confiz

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Business Development Manager (Key Account Management) - Retail

  • Apr 2017 - Jun 2018

  Built and maintained relationships with customer organization by engaging them with technology based initiatives Met annual sales target and brought in business of PKR 70M in the shape of new and existing accounts Generated leads that contributed to meeting the sales goal Developed the key understanding of customer pain points and articulate the business value of technology solutions Conducted demos for decision makers to ensure all concerns were addressed Created RFP and conducted effective proposal presentations to identify and address business problems Actively engaged in service support contracts to ensure all complaints were resolved without delays. Show less



ZIN Technologies

• United Kingdom
• Software Development
• 1 - 100 Employee

• Sales Support Team Lead

  • Dec 2013 - Mar 2017

  Developed a revenue assurance system to ensure accurate billing to eliminate over and under invoicing Monitored the customer's Sim data usage and ensured prompt response Accomplished USD 10K savings per month through package plan optimization across all services Managed billing and data based on Sim's activity Developed effective solutions with respect to client queries Developed contracts for customers according to their business needs Developed a revenue assurance system to ensure accurate billing to eliminate over and under invoicing Monitored the customer's Sim data usage and ensured prompt response Accomplished USD 10K savings per month through package plan optimization across all services Managed billing and data based on Sim's activity Developed effective solutions with respect to client queries Developed contracts for customers according to their business needs



Coca-Cola Beverages Pakistan Limited

• Territory Manager, Multan Territory

  • Mar 2012 - Nov 2013

  Devised a regional/zonal plan to execute chiller issuance in the market and successfully increased coolers by 18% from 38k to 45k Maintained strong coordination with the sales team for efficient & timely asset delivery to increase customer base by 24% from 21k to 26k outlets Achieved sales team target by developing a plan to roll out activations in high volume outlets across all trade channels Identified outlets considering the SEC criteria and sales potential for shop signage, counter branding, wall paint, disc sign as per Coke OBPPC strategies’ requirement in order to increase the brand visibility Conducted market visits to verify merchandising activities by the sales team as required by “Coke Picture of Success” Cut down of the zero sale outlets from 16% to7% by moving their assets to the warehouse and productive outlets Prepared various reports to gauge the actual sale per outlet and subsequently made action plans for getting best outlet utilization. Show less



Nestle S.A.

• Switzerland
• 1 - 100 Employee

• Intern

  • Jun 2010 - Aug 2010

  Analysis of shoppers behavior across three channels (IKA, LKA, large and small grocery stores) Gauged the purchasing behavior of buyer at POP as to what they think, feel, select and reason while picking different products and also what influences buyer at POP such as environment, standees, gondolas, buntings, danglers Analysis of shoppers behavior across three channels (IKA, LKA, large and small grocery stores) Gauged the purchasing behavior of buyer at POP as to what they think, feel, select and reason while picking different products and also what influences buyer at POP such as environment, standees, gondolas, buntings, danglers



Standard Chartered Bank Pakistan Limited

• Direct Sales Development

  • Oct 2008 - May 2009

  Conducted market visits to generate business through deposits Portfolio management/Retention of clients and also give after sale services Conducted market visits to generate business through deposits Portfolio management/Retention of clients and also give after sale services



Packages Limited

• Packaging & Containers
• 500 - 600 Employee

• Intern

  • Jul 2007 - Aug 2008

  Responsible for checking and verification of stock Involved in Bulleh Shah Paper Mill Stock verification Project for a week Responsible for checking and verification of stock Involved in Bulleh Shah Paper Mill Stock verification Project for a week