SR Performance Marketing specialist

• Feb 2022 - Present

1. Understanding client brief & translate them into media plans. 2. Planning and Buying across a variety of existing & emerging digital assets in Pakistan Optimize all the running campaigns 3. Manage Campaigns reporting to advertisers & agencies in an industry leading manner to establish trust and measurement of ROI in a tangible manner. Analyze trends and making data driven experience. • Analyze Weekly Social marketing and Search engine Optimization report. • Manage Client communication, digital audit & digital Analysis of their project. • Ensure optimal CTR, CPC and lead generation for company’s client’s online portal. • Gave presentation to clients for weekly audits of Different digital mediums. Show less

Digital Marketing Manager

• Jul 2020 - Jan 2022

• Test several landing pages against campaign against specific campaigns for better conversions. • Implement traffic tracking system for newsletter and paid marketing campaign • Crafting new strategies for the potential areas to increase organic traffic. • Perform extensive online portal research to market client’s product. • Test several landing pages against campaign against specific campaigns for better conversions. • Implement traffic tracking system for newsletter and paid marketing campaign • Crafting new strategies for the potential areas to increase organic traffic. • Perform extensive online portal research to market client’s product.

Assistant Digital Marketing Manager

• Jan 2020 - Jul 2020

Job Responsibilities: • Plan, execute, and measure experiments and conversion tests • Collaborate with developers to create landing pages and optimize user experience • Collaborate with different agencies and other vendors for better results • Lead a team of 4 specialists to cater freelancing projects pertains to animated videos, voice overs and website development which are high in demand in western markets • Managing client portfolio of $15,000 on monthly basis from around the world and generating leads to enhance business size whilst ensuring sustainable growth Show less

Performance Marketing Specialist

• Sep 2019 - Dec 2019

• Planned & executed all database marketing, email, social media, and display advertising campaigns of small & medium size companies from UK, Europe and US • Maintained all marketing campaigns for brands/clients • Measured and reported the performance of all digital marketing campaigns and assessed against goals (ROI and KPIs) • Identified trends and insights and optimized spend and performance based on insights • Brainstormed new and creative growth strategies through digital marketing Show less

Business Development Executive

• Jan 2019 - Aug 2019

• Developed sales opportunities by researching and identifying potential accounts. • Collaborated with appropriate team members to determine necessary strategic sales approaches • Created and delivered qualified opportunities to other team members • Maintained and expanded the company’s database of prospects • Ensured follow up by passing leads to appropriate team members with calls to action, dates, complete profile information, sources, • Delivered sales presentations, product/service demonstrations, and other sales actions Show less

Social Media Executive

• Jul 2018 - Jan 2019

Social Media Analyst

• Feb 2018 - May 2018

Marketing And Public Relations Intern

• Oct 2017 - Dec 2017

Performance Marketing | Media Buying| Media Selling | Consumer Feedback| (SOCIAL STUDIO) Performance Marketing | Media Buying| Media Selling | Consumer Feedback| (SOCIAL STUDIO)

Motion Graphic Designer

• Apr 2016 - May 2016

Television News Reporter

• Jul 2015 - Aug 2015