Experience

SY'AH IMPEX

• Pakistan
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Marketing and Sales

  • Jul 2017 - Present

  •Serving as a key member of management team who is responsible for defining the strategic direction of overall business development and profitability. •Managing a Multi Billion Rupees Business Portfolio consisting three business units. Exploring untapped business opportunities for current portfolio and adding more business units for aggressive business growth. •Define revenue and profit plans by forecasting and developing annual sales targets for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand. •Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures •Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. •Lead all the strategic business meetings and serve as a interface between business and other departments •Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. •Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. •Manage Distribution Network and make alternative/changes as required Achievement: •Growing overall business with an average growth of 22% since July 2017 •Successful restructuring and hiring of all Pakistan marketing and sales team Show less



BSN medical

• Germany
• Medical Device
• 700 & Above Employee

• • Oct 2011 - Jul 2017

  •Served as a key member of management team who contributes to strategic direction of business development•Managed and grown a business portfolio worth PKR 800million•Managed & Controlled the work of entire Sales, Planning & Distribution Departments•To manage the entire Exports, Government & Institutional Business•Managed Distribution Network and suggest alternative/changes as required•Established and implemented business strategies, plans & objectives and measuring performance against set key performance indicators (KPIs).•Developed institutional business opportunities by bringing new sales and distribution prospects/contracts•Managed logistics, stock levels of all the products, product availability & warehousing•Prepared company & field force sales budgets•Analysed product wise sales trend and prepare current period sales forecast and next five years business plan•Build strong liaison with all the distributors•Managed Tender Business and ensured the proper documentation and on time tender submission•Prepared quarterly product wise sales forecast as to Coordinate Production Plan & Product Importation Plan•Supply Chain Management•Inventory & Receivable ManagementAchievements:•Successfully grown the business with a CAGR of 20.99% in a period of five years •Relaunched a dead product whose sales were not even 40% of its budgeted sales since last many years; I have changed the packing and the marketing strategy after which we hadachieved more than the annual budgeted sales of this product in just 2months and the product iscontinuously growing with more than 50% per annum.•Constructed a space in Finished Goods Godown utilizing the same old unutilized space and haveinstalled inkjet printer which have now increased the capacity to stock the products and haveincreased the printing capacity by 100%.•Suggested changes in production process which had not only increased the production capacities but had also helped in cost reduction Show less

• • Apr 2012 - Mar 2014

  I was given additional responsibility to manage overall procurement department which includes the procurement of local & imported raw/packing materials and imported finished products• Negotiations with vendors on prices and payment terms• Plan and ensure the availability of raw/packing materials as per the requirement of minimum stock levels• Plan and ensure the availability of Finished Products as per the requirement of minimum stock levels• Active liaison with clearing agents and freight forwarders for all imports & exports of raw/packing and finished products• Active coordination with production and store department for material management • Ensured smooth functioning of procurement department Show less

• • Mar 2010 - Oct 2011

  •Responsible for managing all Pakistan marketing and sales department of Woundcare and compression therapy divisions.•Developed and implemented productwise business plans of both the divisions•Responsible for managing Sales, Gross Profit and sales & marketing expenses and make sure that they are aligned with the annual budget•Prepared company and field force productwise budgets of both divisions•Analysed and explored market trends; identified new opportunities in assigned region•Field force in house and on field training on products and selling skills•Conducted cyclic sales meeting with regional sales managers to review their producwise sales and realign them with the annual target achievement•Responsible for training and mentoring staff; motivating them all for effective performance for the general growth of the company• Coordinated with other head of departments, integrating objectives and ideas for organizational growth Show less

• • May 2007 - Feb 2010

  • Managed the work of entire Finance & Accounts department• Budgeting and forecasting (preparation & assistance to Finance Manager)• Standard Costing• Maintained & reviewed books of accounts• Coordination with external audit• Monthly preparation of Financial Statements (local & group reporting)• Monthly product wise calculation of cost of goods sold (local & group reporting)• Monthly product wise material consumption report, item-wise breakup. (local & group reporting)• Monthly product wise work-in-process statement(local & group reporting)• Monthly calculation of product wise labor & overhead (local & group reporting)• Monthly calculation of Promotional expenditure, issuance of free goods & Samples. (local &group reporting)• Monthly calculation of expenses i.e. Finance & Admin, Selling & Marketing , Distribution (local& group reporting)• Calculation & submission of monthly sales tax return and all issues related to Sales Tax• Monthly calculation of sales tax paid on free & sample goods of which credit notes are to beissued to customers• Preparation of summary of With Holding Tax on quarterly basis for Income tax• Investment & Profit Calculations of Employee Provident & Gratuity Funds also maintainingbooks of accounts of Funds.• Payroll Management• Costing & Recording of Imported Materials & Finished Goods• Checking of Payments to VendorsMajor Achievements:• Proposed a feasibility report to Purchase Company’s own Delivery Van which will save a lot ofmoney as all the supplies were outsourced with a transporter. Management had accepted myproposal and now company is saving millions of rupees per annum since past many years.• Invested the funds of Gratuity fund on high return and highly secured term deposits which had generated enough profit that company didn't had to book a contribution expense in gratuity fund. As a result company had saved millions of rupees in 2008. Show less



Ecommerce Gateway Pakistan (Pvt) Ltd.

• Pakistan
• Events Services
• 1 - 100 Employee

• Intern

  • Jul 2006 - Sep 2006

  During this period I learned how to conduct int’l events. I worked as Manager Media Coverage & Transmission in ITCN ASIA 2006, BUILD ASIA 2006, HEALTH ASIA 2006 & FOOD AGRI & LIVESTOCK ASIA 2006. I was the only internee who got the managerial position in the above mentioned events of Ecommerce Gateway. During this period I learned how to conduct int’l events. I worked as Manager Media Coverage & Transmission in ITCN ASIA 2006, BUILD ASIA 2006, HEALTH ASIA 2006 & FOOD AGRI & LIVESTOCK ASIA 2006. I was the only internee who got the managerial position in the above mentioned events of Ecommerce Gateway.



SIEMENS Pakistan. Engg. Co. Ltd

• Intern

  • Jun 2005 - Aug 2005

  I was rotated to all the commercial departments i.e. Costing & Accounting, Sales & Marketing, Purchase, Stores and STP. While being there I learned about the functions those departments were performing and the ways in which they were carrying out their day to day activities. I was rotated to all the commercial departments i.e. Costing & Accounting, Sales & Marketing, Purchase, Stores and STP. While being there I learned about the functions those departments were performing and the ways in which they were carrying out their day to day activities.