Associate Marketing Manager (Digital)

• Apr 2022 - Present

Digital Marketing Specialist

• Nov 2020 - Apr 2022

Digital Marketing Specialist

• Nov 2019 - Oct 2020

Digital Media Executive

• Jun 2017 - Oct 2019

I worked as a Digital Media Executive at Arkhitech. My responsibility included managing marketing campaigns, with the goal of reaching new customers and retaining existing ones. In Digital Media Executive role ensured strong brand promotion and visibility. This involves search engine optimization (SEO), search engine marketing (SEM), social media campaigns (Facebook Ads Manager, Google Adwords, Instagram, and Twitter), content marketing, e-mail marketing, website administration, user experience development, and blogging. Products 1. Foodnerd is a growing online food delivery application operating in Islamabad, Pakistan. In the role of Marketing Specialist, I drove 47% increase in website traffic, monthly conversions, and ranked Foodnerd on Google’s first page with keywords. In addition, launched the company’s first blog focusing on food. Built over 30,000 new users to date. 2. HowMuch.pk is an online grocery application operating in Islamabad, Pakistan, developed by Arkhitech Pvt Ltd. As a Marketing Specialist role directed strategic initiatives to achieve best practices for outdoor advertising and online advertising. The tasks also involved strategic and tactical guidance to develop website design for flawless user experience. 3. Islamabad Chicken is a chain of high-quality stores providing ISO certified quality chicken across Pakistan. Arkhitech (Pvt) Ltd is providing IT and marketing support to generate online sales. In the role of Marketing Specialist conducted outdoor advertising (flyers, streamers, and banners) campaigns to increase awareness and online sales. In addition, lead social media campaigns for conversions, and increase online customer base. One of the objectives is to increase app installs. These campaigns drove 735% increase in app installs, weekly online sales by 85% in the first three months. Show less

Marketing Officer

• Apr 2016 - May 2017

Penflux Consulting (Pvt) Ltd is an Event Management Company in Pakistan which specializes in organizing Events and Expos for leading businesses, government, and non-government bodies. The company successfully executed several conferences, events, exhibitions, and trade shows. As a Marketing Officer, I undertook the following projects during my tenure. Islamabad Shopping Festival 2016, Pakistan Penflux Consulting (Pvt) Ltd organized one of the most hyped shopping festivals in the city by bringing top National and International brands under the same roof. The 3-day event was attended by more than 45,000 people. As a part of a marketing team, my tasks involved the development of integrated, multi-channel print, billboards, web, social media and direct marketing campaigns that propelled footfall exceeding the expectation during the 3-day event. In addition, I was also responsible for managing corporate marketing and communication functions, overseeing a team of sales, designers, and customer service. Islamabad Fashion Show 2016, Pakistan The show was organized in Pak-China Friendship Centre, Islamabad with collaboration of Federal Tourism Ministry of Pakistan. As a part of the show, I was involved in negotiating with the vendors to keep the project cost efficient (without compromising on business growth goals). In addition, managed team of volunteers for back-stage activities and ensured they are briefed about the objectives, tasks and roles. Moreover, I worked closely with Manager Marketing to devise marketing plan and literature for the event. Show less