Experience

Ismail Industries Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• Area Sales Manager

  • Jan 2022 - Present



Dalda Foods Limited

• Pakistan
• Food and Beverage Manufacturing
• 400 - 500 Employee

• • Oct 2019 - Dec 2021

  •Looked after entire Dalda consumer business portfolio with 10 distributors of KPK Region.•Managed an area consists of 3 territories and 10 towns.•Managed a team of 5 TSMs.•Achieved primary / secondary sales target and other business KPIs through daily monitoring.•To split targets to territories as per historical contribution of SKUs, days, weeks and months keeping in view section potential and activity plan.•Developed and implemented distributor business plans.•Responsible to have a close eye on competition and to suggest local promotions to counter any competition move.•Conducted various training sessions for DSRs and TSOs for team skill development.•Appointed/changed the distributor to achieve maximum business potential in the area. Show less

• • Aug 2017 - Sep 2019

  •Developed and executed trade marketing plans in North. •Developed and implemented channel specific trade plans for sales optimization across channels.•Collaborated with sales and supply chain team to develop the forecasts for demand planning sessions for trade activities.•Critically analyzed channel wise reports to identify growth opportunities and develop trade plans to correspond regional growth.•Pre and post activity analysis and circulation of reports to management. •Developed plans for uplifting instore layouts, planograms, and merchandising displays through unique POSM material and fixtures that are consistent with brand guidelines.•Market intelligence in terms of Price Indexing, Trade Margins, Distributors Margins and Competition activities.•Conducted retail audits of General Trade and Local Modern Trade channels to identify market gaps. Show less

• • Mar 2015 - Jul 2017

• • Dec 2013 - Feb 2015

• • Nov 2009 - Nov 2013