PPC Expert | Google Ads | Facebook Ads | Bing Ads

• Nov 2020 - Present

PPC Expert- Google Adwords and Facebook Ads

• Mar 2017 - Oct 2020

Project Manager - > Managed 10+ high profile accounts from start-ups to national brands. - > Steer strategy and interface with multiple departments ensuring timely execution of SEM, Social Media and Reputation Management campaigns and initiatives. - > Ensure campaigns consistently stay within budget and appropriate resources are allocated. - > Supervise campaign deliverables and production team members. Inspect all deliverables and assets for quality assurance. Strategist: - > Developed SEM and social media strategies and tactical plans on an ongoing/as needed basis focused on client’s goals and objectives. Adjusted goals and objectives as necessary. - > Reviewed strategies with client so they understand the recommendations and campaigns thoroughly. Consultant: - > Educated and advised client on recommended marketing initiatives and regularly keep them updated on new developments or marketing opportunities in their niche. - > Respond to client’s questions on a regular basis. Analyst: - > Performed keyword, market and competitive research analysis. - > Created detailed analytical reports on a monthly or quarterly basis. - > Conducted monthly marketing review calls presenting reports and showcasing growth obtained. Producer: - > Setup and optimize new digital or social media accounts as needed. - > Managed client’s advertising campaigns as necessary. Digital Marketing Thought Leader: - > Stay on top of emerging digital marketing trends, share and teach best practices, and identify new marketing opportunities for clients. Results: - > Consistently increased client’s Paid, and social media traffic. - > Often increased conversions (leads, sales, etc.) - > Frequently improved client’s search engine visibility (impressions) and click-throughs. - > Shown ability to significantly improve keyword rankings. - > Regularly enhanced client’s overall web presence and reach. Show less

PPC Expert

• Dec 2014 - Mar 2017

Initially hired as Junior Digital Marketing Manager to manage the digital marketing efforts of company’s different clients. Developed and implemented processes to improve performance, applied latest techniques and drove revenue gains for client’s digital campaigns. Later on, promoted as Senior Digital Marketer and worked directly with clients to manage their B2B and B2C marketing plans, developing strategies to optimize results and improve ROI. -> Introduced clients to social media marketing as a means to develop leads other than branding. Implemented comprehensive social media strategy to boost traffic to corporate clients websites by over 30% and generated monthly revenue of $12000 at a cost of nothing from social media advertising. -> Implemented Facebook Lead Ads and developed fan pages of clients. -> Implemented and managed $2M advertising on Google Search Advertising, Google Display Banner Ads and Google Merchant Centre for different clients on company. -> Generated $200k in additional projects by acquiring new clients with the help of amazing success stories of current clients. -> Upgraded team, training of digital marketing team as per new trends and techniques to improve performance on campaigns and projects. -> Increased lead generation 79% with 90 days, with 67% improvement in conversion rate, by developing optimized landing pages and Google Ads strategy for Ticketing & Travelling company based in the United Kingdom. -> Improved client service and project management by introducing in-house project management systems like Redbooth®, Toggle® and Trello®. Increased company revenue by acquiring more customers by effectively manage the workload with the help of these in-house systems. ★★ goFLARE™ is an emerging Internet Marketing & Advertising Company, where we have highly skilled and professional people under one roof. We Collect then Connect and then Convert. ★★ Show less