User Experience Designer

• Oct 2022 - Present

UX/UI Designer & eCommerce Manager

• May 2020 - Feb 2023

Responsible for setting and maintaining high design standards of excellence across all products around the world. My role is to drive quality, brand & marketing strategy, consistency, beauty, usability, and alignment. Amazon A+ content, eCommerce sales & landing pages, and enhancing shopping experience with MARTUNIS on Amazon & own store. Responsible for setting and maintaining high design standards of excellence across all products around the world. My role is to drive quality, brand & marketing strategy, consistency, beauty, usability, and alignment. Amazon A+ content, eCommerce sales & landing pages, and enhancing shopping experience with MARTUNIS on Amazon & own store.

UX/UI Designer & Business Centric Design

• Jan 2019 - Apr 2020

Utilize Myers Briggs Theory to design fast converting sales & landing pages, according to Google algorithms and Marketing strategies. Worked with many clients such as: Mondelez, Oreo, Tang, CBL, Ebryx, iBox, and project managers as a product owners to ensure what we were building met the business and user goals. Sketched, wireframes, user research, user testing & A/B testing, and prototyped solutions. Assisted with usability testing and adjusted the product strategy to better align with user needs. Wrote editorial guidelines and digital strategies. Contributed to sales efforts and project estimates. Show less

Product Designer & UX Researcher

• Apr 2018 - Dec 2018

Own overall end-to-end Design - from the big picture (owning the overall UI andconsistency across an entire product) down to specifics of UI layout for a feature orservice flow), adoption of design thinking principles and marketing strategy• Manage the end-to-end design process, ensuring that the team always puts theuser and customer at the heart of their work.• Envision and develop intuitive, scalable, and engaging interface designs formultiple platforms (web and mobile).• Work with cross-functional teams (Product Managers, UX, CPO, CustomerService, Marketing, etc.) on complex user flows and commerce-driven projects.• Successfully lead research, conducted the surveys in field mechanics to make the app easy to use product strategy, and UX efforts by defining best practices, establishing OKRs, and using research insights to align product vision to user needs• Understand business goals, product roadmaps, OKRs, and user insights totranslate into clear IxD priorities. Show less

UX/UI Designer

• Jul 2017 - Mar 2018

• Solo UX/UI designer• Collaborated and liaised with the marketing and development teams to ensure efficient delivery• Created website design concepts, wireframes, high fidelity mockups, responsive design, and interactive prototypes• Mobile App, Web App, Kiosk App, Customer Portal• Conducted website & app audits and heuristic evaluations• Presented finalized ideas and concepts to stakeholders

Graphic Designer

• Dec 2016 - Jul 2017

Automotive startup with an idea to made car repairs & maintenance easy. And we achieve the goal together.Primary responsibilities as Graphic designer:- Conceptual Thinking- Brand Strategy- Brand Development- Logo Design- Corporate Identity- Packaging- Print Design- Event Branding- Sticker, Flyer & Brochure Design- Social Media Creatives- Web Design

Junior Graphic Designer

• Sep 2015 - Dec 2016

Worked closely with the creative director and digital director for 6 months as a junior designer. Focused on FMCG Packaging & Branding for many clients. The main role as a junior designer: - Conceptual Thinking - Branding - Logo Design - Packaging - Print Design - Web Design Worked closely with the creative director and digital director for 6 months as a junior designer. Focused on FMCG Packaging & Branding for many clients. The main role as a junior designer: - Conceptual Thinking - Branding - Logo Design - Packaging - Print Design - Web Design