Digital Marketing Manager

• Sep 2021 - Present

•Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns •Design, build and maintain a social media presence •Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) •Identify trends and insights, and optimize spend and performance based on the insights •Brainstorm new and creative growth strategies •Plan, execute and measure experiments and conversion tests •Collaborate with internal teams to create landing pages and optimize user experience •Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints •Instrument conversion points and optimize user funnels •Design and manage all contests, giveaways, and other digital projects •Lead, supervise and motivate members of the digital marketing team •Research competitors and provide suggestions for improvement •Keep abreast with industry and market trends and best practices Show less

Digital Marketing Manager

• Apr 2018 - Oct 2021

•Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns •Design, build and maintain a social media presence •Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) •Identify trends and insights, and optimize spend and performance based on the insights •Brainstorm new and creative growth strategies •Plan, execute and measure experiments and conversion tests •Collaborate with internal teams to create landing pages and optimize user experience •Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints •Instrument conversion points and optimize user funnels •Design and manage all contests, giveaways, and other digital projects •Lead, supervise and motivate members of the digital marketing team •Research competitors and provide suggestions for improvement •Keep abreast with industry and market trends and best practices Show less

Digital Marketing Manager

• Jan 2016 - Mar 2018

• Reporting to the CEO and leading a team of 3 members • Responsible for Digital Marketing, Web Designing & Development • Digital Marketing for Mobile Apps and Games from Company Clients; from conceptualization to publishing and marketing • Leading strategic partnerships with Government Institutions for Business strategy and revenue generation • Managing Lead optimization, high CTR, and conversion ratios for In-App purchases • Manage all documentation for all Digital Projects from start to end Show less

Web Application Developer

• May 2012 - Mar 2016

• Take a Design Brief and create website concepts for clients on a project-by-project basis. • Work alongside clients and help make their websites user-friendly and a great experience for their clients. • Create CSS and (X)HTML Standards compliant websites from the Concept Design. • Include any Dynamic interactions e.g. JavaScript, DHTML, jQuery, and WordPress Themes. • Create Themes for WordPress Websites and BlogEngine.Net. • Convert Concept Designs into ASP.Net Master Pages and Themes as well as ASP.net. • Email Newsletter Concept creation according to client specifications as well as conversion to HTML and CSS, to be sent out with a mailing system. • Design logos, brochures, business cards, etc. to client’s specifications. • Be able to take CMS systems that I have either used before or never used before and create themes for them. etc. • Expand and improve on my current knowledge of trends, systems, and programming languages. e.g. CSS3, HTML5, Action Script , jquery, etc. Show less

Webmaster

• Aug 2010 - Apr 2012