Experience

Cummings Creative Group (CCG)

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Marketing

  • Jun 2021 - Present



Eleven Productions

• United States
• Media Production
• 1 - 100 Employee

• Marketing Director

  • Oct 2020 - Jun 2021



Lewis

• United States
• Marketing Services
• 100 - 200 Employee

• Senior Digital Marketing Manager

  • Nov 2017 - Oct 2020

  • Digital Paid Strategy + Planning: Developed strategic paid digital marketing recommendations based to support business goals • High-level Communication: Crafted rationale for recommendations and format into a presentation for internal and/or client-facing purposes • Digital Media Implementation: Placing omni-channel digital media buys based on the strategic marketing recommendations • Digital AdOps + Reporting: Built, optimized, and, delivered meaningful data-driven business results… Show more • Digital Paid Strategy + Planning: Developed strategic paid digital marketing recommendations based to support business goals • High-level Communication: Crafted rationale for recommendations and format into a presentation for internal and/or client-facing purposes • Digital Media Implementation: Placing omni-channel digital media buys based on the strategic marketing recommendations • Digital AdOps + Reporting: Built, optimized, and, delivered meaningful data-driven business results for successful marketing campaigns Show less • Digital Paid Strategy + Planning: Developed strategic paid digital marketing recommendations based to support business goals • High-level Communication: Crafted rationale for recommendations and format into a presentation for internal and/or client-facing purposes • Digital Media Implementation: Placing omni-channel digital media buys based on the strategic marketing recommendations • Digital AdOps + Reporting: Built, optimized, and, delivered meaningful data-driven business results… Show more • Digital Paid Strategy + Planning: Developed strategic paid digital marketing recommendations based to support business goals • High-level Communication: Crafted rationale for recommendations and format into a presentation for internal and/or client-facing purposes • Digital Media Implementation: Placing omni-channel digital media buys based on the strategic marketing recommendations • Digital AdOps + Reporting: Built, optimized, and, delivered meaningful data-driven business results for successful marketing campaigns Show less



Sports Endeavors

• United States
• Retail
• 200 - 300 Employee

• Social Media Manager

  • Jun 2013 - Jul 2017

  • Social Media Strategy: Developed, oversaw, and reported on the social media strategy for WorldSoccerShop.com as well as 10+ other sub-brands for various audiences • Promotional Marketing Strategy: Strategic planning of e-commerce promotions as well as generated the cross-platform content-marketing strategy • Content Strategy: Developed and implemented editorial content strategy including coverage of live events surrounding product launches, sports matches, and interviews featuring… Show more • Social Media Strategy: Developed, oversaw, and reported on the social media strategy for WorldSoccerShop.com as well as 10+ other sub-brands for various audiences • Promotional Marketing Strategy: Strategic planning of e-commerce promotions as well as generated the cross-platform content-marketing strategy • Content Strategy: Developed and implemented editorial content strategy including coverage of live events surrounding product launches, sports matches, and interviews featuring players, managers, and more • Influencer Marketing: Built and maintained a network of social media influencers from around the world to increase the brand's global reach across digital environments • Implementation + Optimization: Managed and grew social media platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest, and YouTube with a combined social reach of 3+ million followers globally • Content Creation: Collaborated with major brands, athletic clubs, professional athletes, and influencers from around the world to create digital content that supported social media campaigns and website • Community Management: Managed the social community for the brand across all digital platforms Show less • Social Media Strategy: Developed, oversaw, and reported on the social media strategy for WorldSoccerShop.com as well as 10+ other sub-brands for various audiences • Promotional Marketing Strategy: Strategic planning of e-commerce promotions as well as generated the cross-platform content-marketing strategy • Content Strategy: Developed and implemented editorial content strategy including coverage of live events surrounding product launches, sports matches, and interviews featuring… Show more • Social Media Strategy: Developed, oversaw, and reported on the social media strategy for WorldSoccerShop.com as well as 10+ other sub-brands for various audiences • Promotional Marketing Strategy: Strategic planning of e-commerce promotions as well as generated the cross-platform content-marketing strategy • Content Strategy: Developed and implemented editorial content strategy including coverage of live events surrounding product launches, sports matches, and interviews featuring players, managers, and more • Influencer Marketing: Built and maintained a network of social media influencers from around the world to increase the brand's global reach across digital environments • Implementation + Optimization: Managed and grew social media platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest, and YouTube with a combined social reach of 3+ million followers globally • Content Creation: Collaborated with major brands, athletic clubs, professional athletes, and influencers from around the world to create digital content that supported social media campaigns and website • Community Management: Managed the social community for the brand across all digital platforms Show less