Experience

PT Bank Jago Tbk

• Indonesia
• Financial Services
• 700 & Above Employee

• Senior Marketing Data Analyst

  • Jan 2023 - Present

  Jakarta, Indonesia Consumer Business: Customer Acquisition Partnership



GoTo Financial

• Indonesia
• Internet
• 1 - 100 Employee

• Business Intelligence Analyst

  • Dec 2021 - Dec 2022

  Jakarta, Indonesia • Responsible in data analytics for Merchant Payment function (PT. Midtrans) - online payment getaway that liaise with several function such as Onboarding, Sales, Operation, Product, Fraud, and DWH team. • Crafted and demonstrated advanced SQL module to stakeholders and become a mentor of 7 mentees during the program • Created several automations which helped onboarding team to finish tasks in just minutes that usually took hours • Work and collaborate with data warehouse team to… Show more • Responsible in data analytics for Merchant Payment function (PT. Midtrans) - online payment getaway that liaise with several function such as Onboarding, Sales, Operation, Product, Fraud, and DWH team. • Crafted and demonstrated advanced SQL module to stakeholders and become a mentor of 7 mentees during the program • Created several automations which helped onboarding team to finish tasks in just minutes that usually took hours • Work and collaborate with data warehouse team to create seamless data infrastructure, especially for datamart tables • Provided fraud team alert monitoring dashboards to minimize their manual work and prevent fraudulent activity • Provided and present powerful insights based on deep dive analysis to business decisions and strategies • Several impactful projects: - IRIS Partner states: Created merchant segmentation based on their activation, transaction, and also churn status. - Funneling analysis: Being the very first analyst that creates funnel analysis in BQ from MixPanel data. - A/B Testing: Analyzed end-to-end A/B experimentation that helped product team to decide whether to implement new feature related to payment reminder and instruction Show less



Tokopedia

• Indonesia
• Technology, Information and Internet
• 700 & Above Employee

• Data Analyst

  • Jan 2020 - Nov 2021

  Jakarta, Indonesia • Being the data analyst in charge for CMP (Content Marketing Platform) tribe that owns several products such as: Tokopedia PLAY, Live Shopping, Tokopedia Feed, and Tokopedia Affiliate • Part of Tokopedia Data Learning Committee and conducted regular Kuliah Statistika (Biweekly 45-minutes data analytics sharing session related to statistics from basic to advance), generated up to 9 modules learning materials including quizzes and python hands-on template • Solved day-to-day (ad-hoc)… Show more • Being the data analyst in charge for CMP (Content Marketing Platform) tribe that owns several products such as: Tokopedia PLAY, Live Shopping, Tokopedia Feed, and Tokopedia Affiliate • Part of Tokopedia Data Learning Committee and conducted regular Kuliah Statistika (Biweekly 45-minutes data analytics sharing session related to statistics from basic to advance), generated up to 9 modules learning materials including quizzes and python hands-on template • Solved day-to-day (ad-hoc) business problems through recommendation based on deep dive analysis (Exploratory Data Analysis, A/B Testing, Hypothesis Testing, etc) • Defined and documented 20+ datalayer of event tracking for front-end tracking using Google Analytics • Built, maintained and optimized 10+ analytics dashboards to monitor key metrics for regular reporting purposes • Created data automation that accelerated curation process 3x faster by utilizing BQ Connector • Several impactful projects: - Tokopedia Play Content Segmentation: Successfully increased users content consumption 2 times higher by creating content segmentation for some categories based on their similarities. - Campaign Profiling using SHAP values and Random Forest: Helped business team to faster curation time for product campaign by providing some product criteria that have good performance to be curated - New Register Segmentation using K-Prototype and Gower Distance: Created Tokopedia new registers segmentation to plan some initiative strategies for each group Show less



IYKRA

• Indonesia
• IT Services and IT Consulting
• 1 - 100 Employee

• Training Assistant

  • Nov 2019 - Dec 2019

• Data Scientist

  • Aug 2019 - Dec 2019

  Greater Jakarta Area, Indonesia sales forecasting using ARIMA



University of Indonesia

• Indonesia
• Higher Education
• 700 & Above Employee

• Assistant Lecturer

  • Sep 2017 - Dec 2018

  Depok Subjects : 1. Statistical Methods 2. Advanced Statistical Methods

• Laboratory Assistant

  • Sep 2017 - Dec 2018

  Depok Subjects: 1. Statistical Methods 2. Non-Parametric Statistics 3. Regression Analysis 4. Multivariate Analysis



Asuransi Astra

• Indonesia
• Insurance
• 700 & Above Employee

• Risk Management and Statistics

  • Jun 2018 - Aug 2018

  Greater Jakarta Area, Indonesia Product : Marine Cargo Insurance - Predicting premium price using Generalized Linear Model Regression using R - Data cleansing, formatting and manipulating