Experience

MY Voice Canada

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Social Media Manager

  • Apr 2023 - Present

  Milton, Ontario, Canada Increased social media presence by designing and uploading content (i.e. news posts, new releases) reaching 11k+ accounts from 2.5k+ accounts Established a strong positive engaging brand image by realigning the marketing and social media strategy to focus on issues of audience interest Developed an ongoing understanding of audience interest by researching active trends, and interacting with the audience to improve the alignment of organization messaging with audience… Show more Increased social media presence by designing and uploading content (i.e. news posts, new releases) reaching 11k+ accounts from 2.5k+ accounts Established a strong positive engaging brand image by realigning the marketing and social media strategy to focus on issues of audience interest Developed an ongoing understanding of audience interest by researching active trends, and interacting with the audience to improve the alignment of organization messaging with audience needs Extended our reach to a wider target audience by collaborating & advertising through organizations (with 20K+ followers) with aligned interests Show less



MuslimFest

• Canada
• Entertainment
• 1 - 100 Employee

• Content Writer

  • Aug 2022 - Sep 2022

  Boost traffic on the official MuslimFest website by incorporating specific and relevant keywords to increase search engine optimization (SEO) Advertise the largest Muslim Festival to over 11k followers on social media by coordinating with the marketing team and conducting research on various performing artists, vendors, and sponsors Communicate with the editing team to proofread articles prior to submitting for publication



University of Toronto Scarborough

• Canada
• Higher Education
• 700 & Above Employee

• Social Media Student Assistant

  • May 2019 - Feb 2020

  Toronto, Canada Area Increased awareness of the Physical and Environmental Science program by creating digital promotional material (e.g. graphics and videos) to be posted on the department's official Instagram, Facebook, and YouTube pages Attracted a large number of interested students to various events (e.g. informational sessions, excursions, etc.) hosted by the department through targeted advertisement online (e.g. on Facebook and Instagram) and on campus (posters on announcement boards)



University of Toronto - Victoria University

• Canada
• Higher Education
• 100 - 200 Employee

• Media and Communications Assistant

  • May 2019 - Aug 2019

  Toronto, Canada Area Promoted various student activities on the university website through engaging content created using Canva Shared information about activities and student sentiments with current students, potential students and administration by photographing key events and collecting testimonials from current students



The Medium

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Photographer

  • Sep 2018 - Apr 2019

  Mississauga, Canada Provided students information regarding on and off campus activities such as campus policy changes, cultural shows, art exhibitions, and other events by capturing pictures of key moments to be shared through the largest publication at UTM Highlighted various issues faced by students at UTM (e.g. free tuition) by collaborating with key stakeholders, e.g. article writers, event organizers, etc. to convey a key message and photographed essential moments photos aligned with that message