Head of Global Marketing

• Jan 2022 - Present

Primary Responsibility: - Create ROI centric Global strategic plan with Quarterly, Bi annual and yearly budgeting for the marketing/advertising for our global offices.- Heading global lead generation program through multiple online (Facebook, Instagram, LinkedIn, YouTube, Tiktok, Google Ads), offline, ATL & BTL platforms for GTCFX headquarter & regional offices. - Strategic planning, budgeting and execution of the performance marketing campaigns with KPI centric metrices. - Monitoring & evaluating regional marketing activities with local marketing teams in GCC, CENTRAL ASIA, AFRICA & SOUTH EAST ASIA.- Being part of core management team, assist in marketing initiatives, expansion plans, digital transformations and growth strategies. - Managing strategic partnerships with global event organizers, sponsorships, collaborations and paid media promotions. - Develop global brand guidelines, policies for our regional marketing teams, channel partners, introductory brokers and stakeholders. Show less

Head of Global Marketing

• Jan 2022 - Present

Business Head

• Jun 2019 - Nov 2021

Primary Responsibilities;- Create the Business development strategy with key accountmanagers with weekly, monthly, quarterly and bi annual review touchpoints- Meeting with stakeholders and investors to provide companyperformance review and growth projections- Meeting and facilitating high ticket clients for the on-boardingprocess and helping them build the right digital strategy for thebusiness growth- Managing performance reviews of the SMM teams for the executionof the digital strategies- Converting performance data into easy to understandrecommendations for our clients and presenting them a detailedanalysis in review meetings.- Building relationships with clients and upselling company servicesalong the growth trajectory of client- Manage financial performance, ensure project profitability and carryout timely and accurate billing- Meet with clients every quarter to update, upscale or renew services- Train junior sales executives on cut throat selling strategies Show less

Digital Marketing Manager

• Jun 2016 - Jun 2019

Primary Responsibilities;- Managing success for digital projects for mid and top tier projectsaround SEO, Google & Social Media Advertising and contentmarketing.- Managing people and process for achieving digital marketingobjectives and successfully executing the strategy- Building the right funnels for clients and building the best userexperience- Develop cutting edge digital marketing strategies and execution andsupplying advanced level reporting- Rolled out See-Think-Do-Care funnel framework (ref: Google’s KPIFramework) for multiple clients and yielded top-notch results acrosseCommerce and lead-gen- Worked on Marketing and Sales Automation projects for high-ticketlead-gen clients and developed marketing funnels through leads tosales closing and pipeline management Show less

Business Development Manager

• Jun 2013 - May 2016

Primary Responsibilities; - Develop quarterly and yearly business development strategy - Build proposals and presentations to address the client needs through creative solutions - Help clients understand the brand value and how it can ad more value to their business growth - Post client onboarding client servicing - Develop the best brand management solutions for the clients Primary Responsibilities; - Develop quarterly and yearly business development strategy - Build proposals and presentations to address the client needs through creative solutions - Help clients understand the brand value and how it can ad more value to their business growth - Post client onboarding client servicing - Develop the best brand management solutions for the clients

Associate Training Consultant

• Jan 2011 - May 2013

- Working as the Lead trainer in the company’s trainer panel. - Trained more than 3000 Corporate Executives in three years from the blue chip organizations like Johnson & Johnson, Avari Hotels, Qarshi Industries, UBL, ABL, Standard Chartered, Bank of Punjab, CHT Pakistan, Volvo Pakistan, Confiz Solutions etc. - Designed and delivered self-owned signature training programs. The signature Programs include * The Selling Knack * The Corporate Selling knack * The Team-Lead Selling Knack * Power to the Point (Presentation skills) * Effective for the Affective (Negotiation Skills) * Impression of Perfection (Professional grooming) * The Art of Marketing * Customer care * People Management Skills - Delivered various guest lectures at multiple institutes on Entrepreneurship and professional grooming - Evaluated Business Idea competition 2013 at FAST Lahore as a Judges panelist. - Certified Lead Facilitator for Active Citizen program by British Council - Managing multiple projects as part of the Manadus which include  Business Consultancy  Brand consultancy  Corporate Conferences  Industry-Academia linkages  Sales Management Consultancy & Solutions Show less

Summer Intern

• Jul 2010 - Apr 2011