Mubarak B. Okusaga
Head of Public Relations/Social Media Manager at SKI CURRENT LOGISTICS AND CARGO SERVICES- Claim this Profile
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English Native or bilingual proficiency
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Yoruba Native or bilingual proficiency
Topline Score
Bio
Credentials
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The Complete Digital Marketing Guide - Robin & Jesper
Udemy: Online CoursesMay, 2022- Nov, 2024 -
Broadcast Radio Master Class
Broadcast Radio Master ClassFeb, 2020- Nov, 2024 -
NYSC
National Youth Service CorpsNov, 2017- Nov, 2024
Experience
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SKI CURRENT LOGISTICS AND CARGO SERVICES
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Nigeria
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Wholesale Import and Export
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1 - 100 Employee
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Head of Public Relations/Social Media Manager
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Apr 2022 - Present
- Oversee the company's brand image on all platforms; Digital and tradition.- Research and collate data for budget allocation for social media ads.- Oversee and evaluate contents and copy creation for the brand.- Ensure brand consistency in all advertising efforts.- Set objectives for the PR team and monitor team members’ performance.- Assign tasks and projects to the PR team.- Report on PR campaigns’ results.- Maintained steady interaction with the company’s target audience on across their social.- Curated and published weekly newsletters to company’s customers and subscribers.
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Social Media Manager/Content Lead
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Dec 2021 - Apr 2022
- Created original contents and copies like; What You Should Know, What Is, Ship To and more for the Instagram handle of the company.- Grew the company’s Instagram account from about 300 to 1500+ followers and counting.- Created and executed social media campaigns like Predict and Win campaign (for the AFCON 2021) across the company’s social media which were successful.- Researched and wrote web post which were uploaded on the company’s website.- Curated and published newsletters to company’s customers and subscribers.- Attended to customers enquiries about the brands services and other brand related matters.- Designed several original contents (videos and designs) used across the company’s social media like AFCON campaign designs, WYSK, Ship To, How to register on Ski Current Logistics, and more.
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Writer & Content Lead
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Jan 2019 - Present
- Written different pieces like academic research, newsletter, articles, letters, short stories and more based on client orders. - Curate original contents for brands and individual clients. - Provided consultation to brand needs and enquiries. - Create and curate design per clients request. - Written different pieces like academic research, newsletter, articles, letters, short stories and more based on client orders. - Curate original contents for brands and individual clients. - Provided consultation to brand needs and enquiries. - Create and curate design per clients request.
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Top Tier Sports (Remote)
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Lagos, Nigeria
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Digital Media Strategist & Content Lead
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Apr 2019 - Nov 2021
- Created original contents and copies like; BTG, Face Off, Team Tales, History Monday and more for the Instagram handle of the company. - Managed the company’s digital presence across social media platforms while also growing the accounts. - Supervised the execution of social media collaboration between the company and other brands. - Researched and wrote daily sports newsletter sent via mails to the company subscribers (3000 plus subscribers). - Maintained a steady interaction with the company’s target audience and attended to enquiry related to the brand.
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Broadcast Journalist/Sport Analyst
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Jan 2018 - Jan 2019
- Researched, prepared, analysed, broadcast and produced daily sport news on Sport Banter. - Understudied directly under the head of programme amongst other unit to assist in the programmes production and efficiency. - Created contents, prepped guests, produced as well as broadcast for other aired programmes such as MidMorning Breeze, Counselor Zone and Chat Room. - Covered events within the campus and edited audios for different programmes. - Identified, analysed and implemented ways of improving different programmes. - Engaged in the production of several live radio programs such as Counselor Zone, Mid-Morning Breeze, Sports Banter, etc. - Actively engaged as a guest on few live shows.
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University of Ilorin FM
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Ilorin, Kwara, Nigeria
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Marketing/Production Unit
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Aug 2015 - Oct 2015
- Practiced presenting,, recording and editing programmes. - Practiced jingle production and radio adverts. - Understudied the production activities. - Practiced presenting,, recording and editing programmes. - Practiced jingle production and radio adverts. - Understudied the production activities.
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Raypower FM
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Lagos, Nigeria
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News Writer
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Aug 2014 - Oct 2014
- Sourced, wrote and edited news stories for daily news production. - Proofread and vetted news stories for daily news production. - Understudied the news production activities. - Sourced, wrote and edited news stories for daily news production. - Proofread and vetted news stories for daily news production. - Understudied the news production activities.
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Education
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2019 - 2021
University of Lagos
Master of Science - MS, Mass Communication -
2012 - 2016
Al-Hikmah University
Bachelor of Science - BS, Mass Communication -
2006 - 2012
AOCOED International Secondary School, Ijanikin
WAEC certificate
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