Experience

HH.SHAKER
• Saudi Arabia
• Wholesale
• 1 - 100 Employee
• National Marketing Manager

  • Oct 2015 - Present


Al-Hassan Ghazi Ibrahim Shaker Company

• Saudi Arabia
• Wholesale
• 300 - 400 Employee

• National Marketing Manager

  • Feb 2015 - Oct 2015

  Overlooking strategic planning, corporate marketing, brand and product marketing, marketing communications and logisticsShaker Group:LG air conditionersMaytagAristonIndesitMidea

• Marketing Communication Manager

  • May 2013 - Feb 2015



FRHI Hotels & Resorts

• Switzerland
• Hospitality

• Communication Manager

  • Apr 2012 - May 2013

  Created high level of awareness of the hotel as a landmark in the Holy City, highlighting facilities, location and service that helped in generating sales / revenue. Developed long-term strategy and annual marketing plans for existing and new markets including Middle East, North Africa, India, South Africa and the Far East, using market insights and trends. Planned, managed and oversaw the full process of the hotel's complete photo shoot project.Produced more frequent and higher quality media coverage of Makkah Cock Royal Tower in cooperation with the PR department by developing a proactive approach for engaging, assisting and creatively pitching media. Oversaw and allocated more than SAR 19 million annual budget for marketing, advertising, public relations and social media purposes.Oversaw the inception and implementation of national and regional communication campaigns to drive room reservations and to increase ballroom and events booking. Ensured compliance with Fairmont international brand guidelines and global marketing vision, including collaborating on cross-property promotions and projects. Managed third-party agencies including advertising, marketing, printing and other suppliers.

• Assistant Communication manager

  • Jun 2010 - Apr 2012

  Built the hotel’s stationery and collaterals artwork library, in collaboration with corporate office including corporate brochure, fact sheets, in-room stationary, etc. Assisted in designing yearly marketing plans and department budgets for the launch of the hotel in Makkah. Managed hotel’s road shows and trade shows (participation, stand designs and logistics) in Berlin, GCC and North Africa.Managed hotel’s national and international communication plans and selected appropriate channels for implementation.Commissioned and oversaw market research analysis for venues and event locations in Makkah.



SimSim Advertising

• Account Director

  • Jan 2010 - Jun 2010

  Built and managed a four-person client service team and oversaw their professional development. Pitched for new business and clients. Successfully managed Fuddruckers accounts including the opening of a new Fuddruckers location. Oversaw corporate guidelines for Jaguar Land Rover (JLR) account for all showrooms and collateral. Built long-term strategic marketing plans with clients and managed communication between client and the service team. Built and managed a four-person client service team and oversaw their professional development. Pitched for new business and clients. Successfully managed Fuddruckers accounts including the opening of a new Fuddruckers location. Oversaw corporate guidelines for Jaguar Land Rover (JLR) account for all showrooms and collateral. Built long-term strategic marketing plans with clients and managed communication between client and the service team.



Bridges Marketing Solutions

• United States
• Advertising Services

• Account Manager

  • Jan 2009 - Jan 2010

  Handled local and International clients such as P&G, Philip Morris, the Municipality of Jeddah, Sadafco, and more. Managed the account's day to day business and communication with client.Worked with clients on building the yearly marketing and sales plan.Managed clients below the line marketing activities including direct marketing and field activation. Assisted in pitching for new businesses.

• Field Operations Manager

  • Mar 2008 - Jan 2009

  Responsible for Riyadh and Al Kobar field team activities, training, product orientation and reporting.Employed more than 250 freelance and part-time ushers and promoters to assist in field operations. Coordinated with head office in Jeddah on all activities and campaigns, including monitoring and reporting on deliverables.



Bridges Marketing Soloutions

• United States
• Advertising Services

• Senior Account Executive

  • Apr 2007 - Mar 2008

  Lead the Jeddah Municipality social corporate responsibility account (anti-graffiti campaign, cleaning the beach.) Managed and implemented wide-reaching marketing campaigns and below-the-line activities for prestigious brands like Showtime, Napco, Procter & Gamble (Gillette) and National Commercial Bank. Lead the Jeddah Municipality social corporate responsibility account (anti-graffiti campaign, cleaning the beach.) Managed and implemented wide-reaching marketing campaigns and below-the-line activities for prestigious brands like Showtime, Napco, Procter & Gamble (Gillette) and National Commercial Bank.