Muaiad Fraha
Managing Director at FRAHA LTD- Claim this Profile
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English Professional working proficiency
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Arabic Native or bilingual proficiency
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Bio
Experience
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FRAHA
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Managing Director
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2015 - Present
Managing Director of Birmingham-based independent Marketing & Advertising agency.As a creative graphic designer with over 13 years' experience in the branding and advertising industry, I founded FRAHA Marketing and Advertising to offer businesses the opportunity to develop a brand in a creative space, and through this expand their online and public presence. In simple terms, get noticed!We offer a range of services from advertising, brand communications through to digital, print, social media, and web design.With a wealth of experience working for clients across a variety of sectors, including high profile names like British Council, Volkswagen, Audi, and Max Factor cosmetics, we recognise our clients' needs and help to ensure they have a strong and dynamic brand that has a lasting impact. Our mission is to make everyone feel unique. We want our customers to have their own styles, presence and personality which is expressed through their individual brands. Through this we give end-user audiences and stakeholders a distinct and memorable experience.
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Graphic Designer
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Feb 2012 - Jan 2014
Graphic Designer at creative agency with diverse clientele from local business start-ups to international companies including the Numark pharmacy chain, SPAR retailer and Cadbury Factory Shop. Main responsibilities within this role: Working within a deadline driven environment on a variety of creative projects including corporate identities, brochures, regular publications and motion graphics. Additionally, working with the digital production department to produce large format designs and exhibition displays and overseeing each project from design to printing and installation.
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Graphic Designer and Animation Filmmaker
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Mar 2008 - Feb 2012
Self employed graphic designer offering contracted design and advertising services to clients in a range of sectors.SETSIKO.EU COMPANYLogo and brand manual (corporate identity) design for new European company specialising in web solutions. This required creating an imaginative, contemporary yet bespoke corporate image from scratch that would help the company compete in the digital business world.BRITISH COUNCILDesigned the visual identity, promotional and advertising material for a variety of new cultural British Council campaigns in Damascus. MAX FACTORDeveloped campaign and promotional material designs for the new Max Factor cosmetic ranges, aimed at the internal Syrian market.GIZ (The Deutsche Gesellschaft für Internationale Zusammenarbeit)Designed promotional material for a national project aimed at developing the Syrian water sector in cooperation with the German Federal Ministry for Economic Cooperation and Development (BMZ) and German development company GIZ. KNUSPER CAFÉ: Created designs for posters, advertising and other POS materials for year-long food campaign for independent German coffee house.KARKOUR TRADING COMPANY (OFFICIAL DISTRIBUTORS FOR AUDI & VOLKSWAGEN) Member of a dynamic in-house advertising and design team at Audi & Volkswagen Syria. Designed campaign materials across a range of media from digital and print publications to outdoor billboard advertising. Developed creative and original advertising designs that complimented Audi and Volkswagen’s corporate identity. Designs were so successful they were later extended to Volkswagen’s Middle Eastern advertising campaign.
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Art Director
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Aug 2007 - Mar 2008
Played a key role in raising public awareness of client base products through creating advertising concepts and implementing them in different forms of media. Responsible for overseeing the successful completion of the printing and production process and for developing packaging solutions for company clients. Alongside evaluating and assessing client advertising and design needs.
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Graphic Designer and Animation Filmmaker
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Feb 2006 - Aug 2007
Member of creative team where my role involved designing and creating the visual identity for children’s animation channel on Arabic Al Resaleh Satellite television. Other responsibilities included designing graphics for web sites, computer games and packaging. Promoted to assistant animation director that involved directing numerous animation series on children’s television.
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Education
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ThePowerMBA
ThePowerMBA, MBA, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation. -
Adham Ismael Institute (Fine Art) | Ministry of Culture
Diploma in Fine Art, Fine/Studio Arts, General