Mu(Hailey) He
Program Management & Product Operations at CITCON- Claim this Profile
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Bio
Experience
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CITCON
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United States
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Financial Services
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1 - 100 Employee
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Program Management & Product Operations
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Dec 2017 - Present
Santa Clara, California, United States - Manage digital wallet product development projects execution, prioritize projects and optimize resource allocation, identify risks and coordinate efforts for new product releases. - Oversee new product launches to drive sales and customer acquisition. - Drove payment product enablement projects for 20+ enterprise-level clients, integrated with POS Connector companies, and managed marketing campaigns to increase customer satisfaction and reduce churn. - Involved in developing… Show more - Manage digital wallet product development projects execution, prioritize projects and optimize resource allocation, identify risks and coordinate efforts for new product releases. - Oversee new product launches to drive sales and customer acquisition. - Drove payment product enablement projects for 20+ enterprise-level clients, integrated with POS Connector companies, and managed marketing campaigns to increase customer satisfaction and reduce churn. - Involved in developing products, researching, creating and implementing plans, providing assistance to the senior product manager and monitoring product issues. Show less
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Weee!
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United States
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Technology, Information and Internet
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300 - 400 Employee
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Marketing Manager
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Jul 2016 - Jul 2017
Fremont, California Sales boosted by B2C digital marketing, developed successful holiday programs for Asian markets, launched new group buying operation resulting in sales increase, gained thousands of social media followers by leveraging social media platforms.
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Sohu.com
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China
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Technology, Information and Internet
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400 - 500 Employee
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Golden State Warriors Basketball Team Reporter for Sohu.com
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May 2013 - Mar 2017
Oakland, CA, USA Reported Golden State Warriors games for Sohu.com, providing real-time coverage with words, sounds, and images. Wrote quick takes and analysis, produced feature stories on and off the court with exclusive content and breaking news.
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Chihuo Inc
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Marketing Specialist
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Jun 2015 - Jun 2016
Fremont, California, United States Assisted CEO in identifying marketing goals, developing strategies and strengthening brand position. Created engaging content for target audiences and analyzed campaign performance to optimize future campaigns.
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ShareWithU Company Limited
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China
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Technology, Information and Internet
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1 - 100 Employee
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Online Operation Manager
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Mar 2012 - May 2015
Beijing, China Developed content strategy. Oversaw digital promotion strategies, create and implement campaigns, coordinate email marketing efforts, engage with potential customers online and generate leads.
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Agricultural Bank of China
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Banking
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700 & Above Employee
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Intern, Credit Department
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Nov 2011 - Jan 2012
Wuhan, China • Assisted account manager in loan process such as application process, background investigation and loan approval process • Participated in Hubei Electric Power Company’s credit assessment project, helping the loans processing of 2 million USD from Agricultural Bank of China • Analyzed customers’ annual reports concerning the status of the loan collection and uncollectible accounts, helping to reduce loan risks
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Education
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University of East Anglia
Master of Arts in International Business Economics, Economics -
Renmin University of China
Bachelor in Business with Information Technology -
The University of Hull
Bachelor of Arts in International Business, Bachelor of Arts in International Business