Research Manager

• Nov 2022 - Present

Senior Research Analyst

• Oct 2021 - Nov 2022

Analytics Manager

• Oct 2020 - Oct 2021

Provides effective data preparation by overseeing various levels of data intake and validation. Lead cross-functional projects using various data analysis techniques to discover insights that guide strategic decisions and uncover optimization opportunities. Lead the design and delivery/presentation of monthly/quarterly website and social media post performance reports to both internal and external-facing client teams. Strategically communicate results of reporting periods to both internal and external key-stakeholders. Lead various ad-hoc requests that include but are not limited to: creation and implementation of metadata, drafting of UTM tracking codes for paid media and social efforts, manage external client and agency relationships, and conducting up-to-date research on the many facets of industry best practices. Show less

Analytics Coordinator

• Dec 2018 - Oct 2020

Social Media Marketing Intern

• Sep 2018 - Dec 2018

Built Artist/Event pages across all venue websites. Proofread/Updated website as new shows were announced. Conducted all run of show coverage across venue’s social media platforms (Facebook, Instagram, Snapchat, and Twitter). Maintained the venue’s various Facebook pages. Created Facebook audiences, event pages, graphics, and copy. Assisted in the execution of digital ads across multiple social media platforms. Assembled and shipped Street Team/Retail Mailer packets. Built Artist/Event pages across all venue websites. Proofread/Updated website as new shows were announced. Conducted all run of show coverage across venue’s social media platforms (Facebook, Instagram, Snapchat, and Twitter). Maintained the venue’s various Facebook pages. Created Facebook audiences, event pages, graphics, and copy. Assisted in the execution of digital ads across multiple social media platforms. Assembled and shipped Street Team/Retail Mailer packets.

Account Management Intern

• Aug 2018 - Dec 2018

Effectively managed Facebook ad accounts for multiple clients at a time. Closely monitored and analyzed data trends within Facebook Ads Manager to tweak/improve targeting. Wrote creative copy for each unique client and their respective ads. Created and edited sales funnels for multiple clients simultaneously (via ClickFunnels). Effectively managed Facebook ad accounts for multiple clients at a time. Closely monitored and analyzed data trends within Facebook Ads Manager to tweak/improve targeting. Wrote creative copy for each unique client and their respective ads. Created and edited sales funnels for multiple clients simultaneously (via ClickFunnels).

Global Brand and Acquisition (Brand Marketing) Intern

• May 2018 - Aug 2018

Analyzed market trends to generate/distribute content to drive traffic and client engagement. Worked directly with Social Media Manager to create engaging and shareable content. Aided in the development of a sustainable community engagement plan. Researched and strategized how to capitalize on new and emerging platforms. Assisted Marketing Communications Manager with trade show planning and execution. Developed briefing materials for various trade shows and events. Tracked KPIs to evaluate event performance. Show less

Client Marketing Intern

• Aug 2017 - Jan 2018

Efficiently conducted internet searches for candidates, clients, and job orders on job boards and various social media sites. Added, updated, and searched for candidate/client profiles in local software. Created awareness of Kforce on social media sites by making connections and becoming involved in groups that may have an interest in the firm. Assisted associates in daily office operations. Efficiently conducted internet searches for candidates, clients, and job orders on job boards and various social media sites. Added, updated, and searched for candidate/client profiles in local software. Created awareness of Kforce on social media sites by making connections and becoming involved in groups that may have an interest in the firm. Assisted associates in daily office operations.

Special Events Intern

• May 2017 - Aug 2017

Assisted in the on-site event execution including set up & break-down of event materials. Helped with the development and maintenance of mailing, media and guest lists. Aided event facilitators in day-to-day office operations. Observed and assisted with general client intake and event logistics. Supported event facilitators in exceeding expectations of patrons. Assisted in the on-site event execution including set up & break-down of event materials. Helped with the development and maintenance of mailing, media and guest lists. Aided event facilitators in day-to-day office operations. Observed and assisted with general client intake and event logistics. Supported event facilitators in exceeding expectations of patrons.