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5.0

/5.0
/ Based on 7 ratings
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Scott Dennis

Mike worked with our leadership team to gain understanding of our business and our customers. From this he developed a marketing project plan and budget to revitalize our corporate id, website and social media strategy. He brought in appropriate resources and gained alignment on the objectives to be accomplished and completed them with buy-in across the team. Mike is a very experienced leader and worked well across all functional areas of our business to help drive new strategies for growth.

Eric J. Ivko

MIke is a very detail oriented leader that really gets into the nuts and bolts of marketing, not only as it applies to customer satisfaction, consumer advocacy and brand awareness, but as it applies to the financial implications of the organization's budget. He is a total team player as well as a fantastic team builder.

Rodd Harrison

I had the pleasure to work with Mike at Eastman Kodak for several years and I can say that Mike is a creative strategic thinker & marketer, who knows how to execute operationally. Mike knows how to grow businesses profitably, making the right choices about resources deployment and regularly thinks out of the box, which is a key asset in any global organisation. Mike not only envisages market needs before others, but he knows how to build concensus inside the organisation, in order to get it done. His track record, which I have personally witnessed, shows he can buiild skilled teams in both marketing and product commercialisation, and consumate the effort by bringing products to market and then supporting them with the right assets in a BtoB or BtoC environment. Mike will be an asset to any management team that needs growth in new markets and territories in a way that minimises time to market and maximisess operational efficiency.

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Credentials

  • California Real Estate License DRE# 02056443
    California Department of Real Estate
    Jul, 2018
    - Sep, 2024

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Principal Consultant/Founder
      • Jun 2016 - Present

      I interact closely with client businesses and companies to accelerate profit momentum. I coordinate with leaders and teams to improve marketing initiatives and product offerings. I also engage in financial modeling and identify strategies to promote action plans to attain financial metrics to support robust growth. I interact closely with client businesses and companies to accelerate profit momentum. I coordinate with leaders and teams to improve marketing initiatives and product offerings. I also engage in financial modeling and identify strategies to promote action plans to attain financial metrics to support robust growth.

    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Vice President of Product Management
      • Feb 2018 - Sep 2019

      I led efforts to define and establish marketing initiatives to support 3D printing products, materials, and services for global customers. I hired and developed teams and trained sales professionals to introduce prospects to 3D printing to promote innovative solutions to businesses and organizations. I teamed with Research and Development to design and launch 3D printing solutions and illustrate digital manufacturing. I utilized competitive data analyses and an understanding of the client and marketplace and delivered optimal 3D printing solutions. In addition, I trained sales teams to consistently meet digital marketing objectives.

    • India
    • Mechanical Or Industrial Engineering
    • 1 - 100 Employee
    • Vice President Marketing
      • Feb 2015 - Jun 2016

      I researched, developed, and launched new marketing and branding initiatives which identified D&K as the leader to introduce products and technology to the life science/medical, military, and printing markets. I led initiatives to introduce D&K into product design and manufacturing opportunities. I also identified and launched a messaging hierarchy and communication of core company values. I prepared and implemented fiscal budgets and proactive marketing plans to rebrand, launch, and position products and services to expand the business. I hired outside agencies to develop a new website with an SEO campaign, print collateral material, and social media drive. I also initiated partnerships with essential associations, incubators, and industry committees to support the company’s inauguration.

    • United Kingdom
    • Retail Office Equipment
    • Chief Marketing Officer
      • Aug 2007 - Jan 2015

      I planned, developed, built the marketing team, and directed all marketing and sales activities. I introduced a new corporate brand identity, engaged in business development, prepared product marketing, and managed strategic accounts. I was assigned to executive relationships with Best Buy Canada, Costco, and Fry’s Electronics. Initiated, negotiated, and closed nationwide service and support contracts. I also defined and targeted critical development objectives for product development and enhancements. I launched and supervised the installation of 700+ units in Canada, France, the United Kingdom, and the United States. I partnered and co-funded end-user marketing campaigns with critical customers I initiated a strategic executive relationship with a leading college store association and directed product launches at industry tradeshows that resulted in sales projections surpassing planned expectations and accelerating revenues in the US market. I was assigned oversight of company industry and media communications, which entailed administering market research and analyses, advertising, public relations, and interactive programs. I led the design and production of all visual marketing, developed brochures, customer marketing collateral, electronic advertising, in-store signage, and web. In addition, I developed and managed budgets, and prepared and requested financial reporting and schedules for multiple departments. I established business processes, forecasting tools, and metrics. I also conducted performance reviews. ◆ In 2014, expanded same-store sales by 15% and inaugurated new storefronts. ◆ Achieved double-digit comp sales growth for major clients in 2013. ◆ Tripled revenues in 2012 YoY and led the company to exceed all profit targets.

Education

  • San Diego State University
    Bachelor of Business Management, Production and Operations

Community

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