Marketing & Growth Lead @ Hicron Software House

• Nov 2022 - Present

Senior Content Marketing Specialist @ Hicron Software House

• Jul 2022 - Oct 2022

Content Marketing Specialist

• Oct 2021 - Jun 2022

Vue Storefront is a frontend for headless commerce. I designed and conducted discovery workshops to shape the overall communication. As a Content Writer, I worked on various, informative pieces of content: blog articles, PR announcements, product & brand descriptions, social media posts. I created content for both open-source and enterprise products. I collaborated with various stakeholders, including developers, product managers and business analysts. Vue Storefront is a frontend for headless commerce. I designed and conducted discovery workshops to shape the overall communication. As a Content Writer, I worked on various, informative pieces of content: blog articles, PR announcements, product & brand descriptions, social media posts. I created content for both open-source and enterprise products. I collaborated with various stakeholders, including developers, product managers and business analysts.

Content Marketing Specialist

• Aug 2020 - Jul 2021

Solidstudio is a boutique software house with top talents, tech expertise and domain knowledge in e-mobility. My key responsibilities were to: - design and execute the entire communication strategy, - prepare content for a new website following the strategy and brand's new vision, - write various, informative and data-driven pieces of content - ebook, blog articles, social media posts, outreach templates, white papers, videos & animations, and supplementary downloadable, - decode the purpose and benefits of the company's tech products for business, - diversify content funnels, - support of marketing initiatives, - cooperate with PM, graphics designers, devs, and external stakeholders. Show less

Content Writer

• Jun 2019 - Aug 2020

Marketing Specialist

• Jan 2018 - Jan 2019

Gerlach is the best-known brand in the cutlery and kitchen knives market in Poland. For over 250 years, Gerlach has accompanied Poles in their kitchens and dining rooms. As Marketing Specialist my key responsibilities were: - coordination of the NPD process - market research to evaluate and shape new ideas - supervision over the creation of marketing materials for B2B and B2C - cooperation with internal departments and external stakeholders (Marketing agencies, photographers, designers) - keeping a consistent image of the brand and different product lines - organization of photo sessions and supervision over production of promotional and branding materials - participation at International Trade Fairs - development of engaging web content - day-to-day operations management Show less

Tour Leader

• Jun 2016 - Jun 2017

- provided good customer service, collected feedback and helped to improve ongoing processes - created engaging relationships with customers - managed day-to-day operations - collaborated with internal departments - provided good customer service, collected feedback and helped to improve ongoing processes - created engaging relationships with customers - managed day-to-day operations - collaborated with internal departments

Project Coordinator

• Mar 2015 - Oct 2016

As a member of marketing student’s club I set up activities with entrepreneurs, providing valuable workshops for students. This role required copy development, event planning, team collaboration, as well as leadership and organisational skills. I also gained experience of working under pressure and using my initiative. As a member of marketing student’s club I set up activities with entrepreneurs, providing valuable workshops for students. This role required copy development, event planning, team collaboration, as well as leadership and organisational skills. I also gained experience of working under pressure and using my initiative.

Project Manager

• Dec 2012 - May 2013

As an intern I had an opportunity to gain and improve skills in various business areas. I was fully responsible for coordinating agency’s project Start-Up Academy- workshop series dedicated to students. The concept was to show young future entrepreneurs the road from the idea to business scaling on foreign markets- in cooperation with Google for Entrepreneurs. As a member of Notatek.pl and 5.0 Agency's team I was responsible for: - Product development - Market research - Data analysis - SEO optimization - B2B and B2C Copywriting - Media relations - Creation and implementation of marketing strategy Also took part in creating and developing new SaaS products Show less