Matthew Leung
Account Director at Benchworks- Claim this Profile
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Topline Score
Bio
Michael Salzillo, APR
I worked with Matt extensively on a truly integrated account where he was the lead on all paid efforts for the client across a number of mediums. Matt effectively led his team throughout the planning process; ultimately ensuring appropriate research was conducted and analyzed to effectively influence our advertising efforts. In the launch of the effort, Matt kept his team on deadline and on task to ensure a smooth delivery of the creative into the market. In addition, Matt consistently made relevant recommendations on how to adjust and improve the campaign while it was in market. His integrated approach ensured all components of the marketing matrix were aligned and complimented each other in market. He was instrumental in creating a seamless integration between the teams to create a single, collective mind servicing the business. Matt is a knowledgeable and consummate professional and absolutely earned this praise on his work. The entire team looked and performed all the better for it.
Rob Schnapp
I highly recommend Matt. He is a great ad guy AND a great guy. He makes it his business to really understand what makes a brand unique AND what makes the consumer tick. He earns his clients' trust AND the respect from the creatives who partner with him.
Michael Salzillo, APR
I worked with Matt extensively on a truly integrated account where he was the lead on all paid efforts for the client across a number of mediums. Matt effectively led his team throughout the planning process; ultimately ensuring appropriate research was conducted and analyzed to effectively influence our advertising efforts. In the launch of the effort, Matt kept his team on deadline and on task to ensure a smooth delivery of the creative into the market. In addition, Matt consistently made relevant recommendations on how to adjust and improve the campaign while it was in market. His integrated approach ensured all components of the marketing matrix were aligned and complimented each other in market. He was instrumental in creating a seamless integration between the teams to create a single, collective mind servicing the business. Matt is a knowledgeable and consummate professional and absolutely earned this praise on his work. The entire team looked and performed all the better for it.
Rob Schnapp
I highly recommend Matt. He is a great ad guy AND a great guy. He makes it his business to really understand what makes a brand unique AND what makes the consumer tick. He earns his clients' trust AND the respect from the creatives who partner with him.
Michael Salzillo, APR
I worked with Matt extensively on a truly integrated account where he was the lead on all paid efforts for the client across a number of mediums. Matt effectively led his team throughout the planning process; ultimately ensuring appropriate research was conducted and analyzed to effectively influence our advertising efforts. In the launch of the effort, Matt kept his team on deadline and on task to ensure a smooth delivery of the creative into the market. In addition, Matt consistently made relevant recommendations on how to adjust and improve the campaign while it was in market. His integrated approach ensured all components of the marketing matrix were aligned and complimented each other in market. He was instrumental in creating a seamless integration between the teams to create a single, collective mind servicing the business. Matt is a knowledgeable and consummate professional and absolutely earned this praise on his work. The entire team looked and performed all the better for it.
Rob Schnapp
I highly recommend Matt. He is a great ad guy AND a great guy. He makes it his business to really understand what makes a brand unique AND what makes the consumer tick. He earns his clients' trust AND the respect from the creatives who partner with him.
Michael Salzillo, APR
I worked with Matt extensively on a truly integrated account where he was the lead on all paid efforts for the client across a number of mediums. Matt effectively led his team throughout the planning process; ultimately ensuring appropriate research was conducted and analyzed to effectively influence our advertising efforts. In the launch of the effort, Matt kept his team on deadline and on task to ensure a smooth delivery of the creative into the market. In addition, Matt consistently made relevant recommendations on how to adjust and improve the campaign while it was in market. His integrated approach ensured all components of the marketing matrix were aligned and complimented each other in market. He was instrumental in creating a seamless integration between the teams to create a single, collective mind servicing the business. Matt is a knowledgeable and consummate professional and absolutely earned this praise on his work. The entire team looked and performed all the better for it.
Rob Schnapp
I highly recommend Matt. He is a great ad guy AND a great guy. He makes it his business to really understand what makes a brand unique AND what makes the consumer tick. He earns his clients' trust AND the respect from the creatives who partner with him.
Experience
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Benchworks
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Jul 2023 - Present
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Merck Creative Studios
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Italy
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Advertising Services
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1 - 100 Employee
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Account Management Lead
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Oct 2019 - Apr 2023
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Ogilvy CommonHealth Worldwide
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United States
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Medical Practices
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VP, Account Management
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2018 - 2019
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M² Consulting
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United States
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Telecommunications
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Principal
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2017 - 2018
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Coyne PR
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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VP Executive Director
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Feb 2015 - Nov 2016
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Executive Director, Healthcare
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Jan 2008 - Dec 2014
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Executive Director, Advertising Services
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2006 - 2008
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Vice President, Management Supervisor
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2004 - 2006
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Education
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Colgate University
BA | Bachelor of Arts, Economics | Fine Arts -
2018 -
Massachusetts Institute of Technology
Sloan School of Management, Digital Marketing Analytics -
2017 -
Rutgers Business School
Digital Marketing: Executive Education Mini-MBA
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