Michelle Webb

Executive Vice President, Marketing & Communications at M Booth Health
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Location
Chapel Hill, North Carolina, United States, US

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Executive Vice President, Marketing & Communications
      • Mar 2023 - Present
    • United States
    • Public Relations and Communications Services
    • 300 - 400 Employee
    • Managing Director + Health Practice Lead, North America
      • Feb 2021 - Mar 2023

      The agency's first-ever North America health practice leader, I oversaw year-over-year double digit revenue growth, streamlined operations, and built a team of more than a dozen healthcare communications specialists. Secured and grew key client relationships and established a multi-million dollar practice group across a booming portfolio of health tech, diagnostics, devices, and pharmaceutical clients. The agency's first-ever North America health practice leader, I oversaw year-over-year double digit revenue growth, streamlined operations, and built a team of more than a dozen healthcare communications specialists. Secured and grew key client relationships and established a multi-million dollar practice group across a booming portfolio of health tech, diagnostics, devices, and pharmaceutical clients.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Senior Vice President, Corporate Health
      • Oct 2017 - Feb 2021

      Served as senior advisor to corporate healthcare clients, including mid-size and Fortune 50 pharmaceutical companies. Focused on creating comprehensive corporate reputation programs driven by research intelligence and business objectives to enhance reputation, executive visibility, enterprise storytelling, and thought leadership. Served as senior advisor to corporate healthcare clients, including mid-size and Fortune 50 pharmaceutical companies. Focused on creating comprehensive corporate reputation programs driven by research intelligence and business objectives to enhance reputation, executive visibility, enterprise storytelling, and thought leadership.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Vice President, Health
      • Jul 2015 - Oct 2017

      Served as corporate communications client lead for two of the country's largest health insurance providers. Focused on enhancing reputation and thought leadership for pressing national policy issues, including implementation of the Affordable Care Act. Leveraged research, insights, and business intelligence to position effectively on issues such as drug pricing, patient-centered care, costs of care, health reform, and health disparities. Worked with premier public health nonprofit on a national campaign to promote healthy eating habits and reduce obesity among U.S. millennials. Led multi-market advertising campaigns and advised on national partnerships and celebrity influencer activations. Show less

    • United States
    • Think Tanks
    • 500 - 600 Employee
    • Associate Director Communications, Center for Health Policy
      • Nov 2012 - Jun 2015

      Served as communications director for Brookings' Center for Health Policy under the leadership of former FDA Commissioner and CMS Administrator, Mark McClellan, and the late Alice Rivlin (Vice Chair, Federal Reserve, Director of OMB, and founding Director of the Congressional Budget Office). Acted as senior strategic and editorial advisor for 10 economics fellows, specialized in thought leadership, executive communications, and broad dissemination of health and economic policy research. Expertise in topics such as value-based care, the politics and policy of U.S. healthcare, FDA regulatory policy, the economics of healthcare, Medicaid expansion, and the Affordable Care Act. Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Director Of Development And Communications
      • Jul 2010 - Oct 2012

      Held dual role of in-house development & communications director for NYC-based, U.S. Treasury-certified community development financial institution (CDFI) that specializes in lending, consulting, and advocacy for primary care facilities. Focused on growing and diversifying private revenue sources through individual giving, grant funding, and events. Led a corporate rebranding that coincided with a 5-year strategic plan, and collaborated with business units to achieve long-term growth, including an enterprise-wide effort to scale programs nationally. Show less

    • Communications Manager
      • Oct 2008 - Jul 2010

    • United States
    • Research Services
    • 1 - 100 Employee
    • Communications Manager
      • 2005 - 2008
    • United States
    • Performing Arts
    • 100 - 200 Employee
    • Communications Coordinator
      • 2004 - 2005

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