Sarah Athow-Frost (ACIM)
Head of Communications and Engagement at Universitas 21- Claim this Profile
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Bio
Matt Carrington-Moore
Sarah is a hugely talented marketer. But she's more than that. The art of marketing is not just knowing how to design and deliver a successful campaign or produce copy that really resonates, connects with and speaks to its desired audience. Sarah is highly capable across the marketing disciplines, but it's her interpersonal approach that really allow her talents to shine. She has an 'always on' ability to build and nurture solid relationships, even in the most pressured of projects. She takes the time to engender a partnership ethos to delivery, transcending functional boundaries and ensures that every stakeholder is informed, involved and excited to participate. And she makes damn sure that everyone involved in a project understands how they contributed to the project outcomes, making it clear to the leadership and the board that effective marketing is more than just delivering solid metrics, it is creating an environment that enables value through relationships. Sarah is methodical, organised, and offers well thought out solutions and innovative ideas to business challenges. She is also bags of fun, with a dry sense of humour and has been an absolute pleasure to work with.
Lisa Cattanach MCIPR
I recruited and managed Sarah at Nottingham City Council and was always impressed by her strong marketing skills. These were clearly demonstrated in tactical marketing of projects such as the Nottingham Growth Plan and the Nottingham apprenticeships scheme. Sarah’s day to day management of campaigns showed both sound project management and a flair for innovation. For example for the apprenticeships campaign she used a mix of marketing channels to target and engage with both young people and employers, successfully challenging perceptions of apprenticeships to drive behaviour change and increase take up.
Matt Carrington-Moore
Sarah is a hugely talented marketer. But she's more than that. The art of marketing is not just knowing how to design and deliver a successful campaign or produce copy that really resonates, connects with and speaks to its desired audience. Sarah is highly capable across the marketing disciplines, but it's her interpersonal approach that really allow her talents to shine. She has an 'always on' ability to build and nurture solid relationships, even in the most pressured of projects. She takes the time to engender a partnership ethos to delivery, transcending functional boundaries and ensures that every stakeholder is informed, involved and excited to participate. And she makes damn sure that everyone involved in a project understands how they contributed to the project outcomes, making it clear to the leadership and the board that effective marketing is more than just delivering solid metrics, it is creating an environment that enables value through relationships. Sarah is methodical, organised, and offers well thought out solutions and innovative ideas to business challenges. She is also bags of fun, with a dry sense of humour and has been an absolute pleasure to work with.
Lisa Cattanach MCIPR
I recruited and managed Sarah at Nottingham City Council and was always impressed by her strong marketing skills. These were clearly demonstrated in tactical marketing of projects such as the Nottingham Growth Plan and the Nottingham apprenticeships scheme. Sarah’s day to day management of campaigns showed both sound project management and a flair for innovation. For example for the apprenticeships campaign she used a mix of marketing channels to target and engage with both young people and employers, successfully challenging perceptions of apprenticeships to drive behaviour change and increase take up.
Matt Carrington-Moore
Sarah is a hugely talented marketer. But she's more than that. The art of marketing is not just knowing how to design and deliver a successful campaign or produce copy that really resonates, connects with and speaks to its desired audience. Sarah is highly capable across the marketing disciplines, but it's her interpersonal approach that really allow her talents to shine. She has an 'always on' ability to build and nurture solid relationships, even in the most pressured of projects. She takes the time to engender a partnership ethos to delivery, transcending functional boundaries and ensures that every stakeholder is informed, involved and excited to participate. And she makes damn sure that everyone involved in a project understands how they contributed to the project outcomes, making it clear to the leadership and the board that effective marketing is more than just delivering solid metrics, it is creating an environment that enables value through relationships. Sarah is methodical, organised, and offers well thought out solutions and innovative ideas to business challenges. She is also bags of fun, with a dry sense of humour and has been an absolute pleasure to work with.
Lisa Cattanach MCIPR
I recruited and managed Sarah at Nottingham City Council and was always impressed by her strong marketing skills. These were clearly demonstrated in tactical marketing of projects such as the Nottingham Growth Plan and the Nottingham apprenticeships scheme. Sarah’s day to day management of campaigns showed both sound project management and a flair for innovation. For example for the apprenticeships campaign she used a mix of marketing channels to target and engage with both young people and employers, successfully challenging perceptions of apprenticeships to drive behaviour change and increase take up.
Matt Carrington-Moore
Sarah is a hugely talented marketer. But she's more than that. The art of marketing is not just knowing how to design and deliver a successful campaign or produce copy that really resonates, connects with and speaks to its desired audience. Sarah is highly capable across the marketing disciplines, but it's her interpersonal approach that really allow her talents to shine. She has an 'always on' ability to build and nurture solid relationships, even in the most pressured of projects. She takes the time to engender a partnership ethos to delivery, transcending functional boundaries and ensures that every stakeholder is informed, involved and excited to participate. And she makes damn sure that everyone involved in a project understands how they contributed to the project outcomes, making it clear to the leadership and the board that effective marketing is more than just delivering solid metrics, it is creating an environment that enables value through relationships. Sarah is methodical, organised, and offers well thought out solutions and innovative ideas to business challenges. She is also bags of fun, with a dry sense of humour and has been an absolute pleasure to work with.
Lisa Cattanach MCIPR
I recruited and managed Sarah at Nottingham City Council and was always impressed by her strong marketing skills. These were clearly demonstrated in tactical marketing of projects such as the Nottingham Growth Plan and the Nottingham apprenticeships scheme. Sarah’s day to day management of campaigns showed both sound project management and a flair for innovation. For example for the apprenticeships campaign she used a mix of marketing channels to target and engage with both young people and employers, successfully challenging perceptions of apprenticeships to drive behaviour change and increase take up.
Experience
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Universitas 21
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United Kingdom
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Education Administration Programs
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1 - 100 Employee
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Head of Communications and Engagement
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Jun 2022 - Present
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SCAPE
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United Kingdom
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Food and Beverage Services
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Senior Marketing Partner
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Jul 2021 - Jun 2022
Led the marketing ecosystem for SCAPE across a range of key products and services Managed and developed a team of marketing lead professionals focused on different areas - digital content, comms and PR, marketing projects and campaigns Created and refined marketing strategy across a variety of tactical and operational objectives Supported development of group business plan Worked under the Chief Strategy Officer and in partnership with service Directors to ensure marketing alignment with key business growth priorities and sectors Managed relationships and collaborative campaigns with industry partners and a wide variety of stakeholders from construction, policy bodies, public sector and central government Ensured high standards of team performance, training and development Retained oversight of all marketing areas, including website and digital, marketing systems development, press relations, content creation, advertising and more. Show less
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Tribal Group
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Business Partner
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Jan 2020 - Jul 2021
Education software development - student management and learning apps, digital systems and products for universities and colleges Responsible for devising marketing strategies and leading all campaign activities for assigned business sectors Drove marketing insight, engagement and audience insight for lead generation and behaviour change Conducted campaign reviews for income generation and optimisation Planned sector digital content strategy and development of marketing assets Worked with stakeholders in the further education and work-based learning communities to establish roundtable events Managed presence at sector events and to create exposure in education press Show less
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The University of Nottingham
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Veterinary Services
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1 - 100 Employee
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Marketing Manager
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Nov 2016 - Jan 2020
Creation and led integrated, multi-channel marketing campaigns to drive student recruitment at undergrad, postgrad and international level Line management and development of a team of six marketing specialists Developed content marketing strategies across all platforms to maximise engagement and reach Ensured activities and budgets were appropriately segmented and targeted to suit diverse audiences Promoted global engagement with key research initiatives and study abroad opportunities Supported roll out of rebranding campaign in UNNC (University of Nottingham Ningbo China) Developed new channels, events, activities, resources and collateral for recruitment and conversion Commissioned market intelligence and competitor analysis reporting, using insights to plan further activity Project amanged experiential and events support - eg open days, recruitment fairs Produced design and digital briefs to work with partner agencies Show less
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Nottingham City Council
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United Kingdom
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Government Administration
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700 & Above Employee
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Marketing & Communications Specialist
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Apr 2013 - Nov 2016
Lead the delivery of marketing and communications projects for a £60m investment scheme with Economic Development and Inward Investment to the City of Nottingham, including the Nottingham Growth Plan, Creative Quarter, Invest in Nottingham, Retail Strategy and more Won an LG Comms Platinum Award for the marketing of the city's Apprenticeship Hub, connecting employers, advisors, colleges and young people Co-ordinated and managed PR activities to promote the city's commercial and business interests Developed the 'Growing Nottingham' campaign and branding Created marketing strategy documents and communications plans to support high-profile investment and development projects, such as business funding schemes Aligned communications and marketing activity with political agendas in terms of wider reputation strategy, business growth, and employment and skills agenda Developed and maintained relationships with key stakeholders across the city including representatives of partner organisations, Councillors, MPs and other significant influencers Delivered presentations to a wide range of internal and external audiences to act as an ambassador for the council and its plans for economic growth Monitored and evaluated contracts for return on investment and marketing project analysis Show less
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Frontier Agriculture
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United Kingdom
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Farming
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200 - 300 Employee
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Marketing & Communications Manager
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Aug 2012 - Feb 2013
Cargill/Allied British Food joint venture company Market Leader in UK agriculture and grain marketing UK's largest grain merchant, upstream clients including Jordan's, Nabisco, McVities, Diageo, Nestle and more £1.5 bn total turnover Development of product marketing plans and sales support items Conducting pilot campaigns activity Setting up of a marketing plan and campaigns calendar Integration of marketing activities Events publicity, communications and delivery People management of communications team Show less
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Pendragon PLC
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Divisional Marketing Leader
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Oct 2010 - Sep 2012
Responsibility for Ford and Kia brand marketing at group level, over 150 national branches Day-to-day management of the marketing process for the most profitable brand in Europe’s biggest automotive retail chain Planning, developing and implementing brand marketing strategy in line with group development and Ford Europe branding regulations Creating and placing mass mailing campaigns to 10,000+ consumers Developing print ads and press campaigns Authoring editorial content and blog postings for automotive media Above the line marketing planning and management (press, radio etc) Multivariate digital marketing campaigns Developing segmented led generation email campaigns Creating online and physical assets (e.g Point of Sale materials) for product launches and brand extension Working with partners to maximize digital engagement for new model launches and plate change campaigns Co-ordinating social media development, content and engagement nationally Conducting market and post-campaign analysis and reporting to franchise directors Planning and running in-dealership events and launches Management of agency relationships Brand guardianship and development in line with franchising and marque requirements Show less
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East Midlands Development Agency
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Public Policy Offices
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1 - 100 Employee
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Marketing Officer - International Investment
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Mar 2008 - Sep 2010
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British Waterways
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Marketing Executive
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2008 - 2008
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Apply2 Limited
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E-Learning Providers
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1 - 100 Employee
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Marketing Assistant
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Jan 2007 - Dec 2007
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Education
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2003 - 2006
Cardiff University / Prifysgol Caerdydd
B.A Hons, English Literature -
2008 - 2009
Nottingham Trent University
Professional Diploma, Chartered Institute of Marketing Professional Diploma in Marketing
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