Experience

Rōti

• United States
• Restaurants
• 100 - 200 Employee

• Director, Performance Marketing

  • 2021 - Present

  Roti is a venture capital/private equity-backed restaurant chain focused on providing healthy meal solutions within the QSR category. Responsible for customer acquisition and retention across brick-and-mortar, website, mobile app, and 3rd party delivery platforms. Roti is a venture capital/private equity-backed restaurant chain focused on providing healthy meal solutions within the QSR category. Responsible for customer acquisition and retention across brick-and-mortar, website, mobile app, and 3rd party delivery platforms.



Farmer's Fridge

• United States
• Food & Beverages
• 1 - 100 Employee

• Merchandising and Digital Marketing Lead

  • 2019 - 2020

  Farmer’s Fridge is a venture capital-backed fresh food solution focused on providing broader access to fresh, healthy food. Worked across growth, digital marketing, and merchandising. Responsibilities ranged from customer lifetime value growth to maximizing purchase value and profit margins. Farmer’s Fridge is a venture capital-backed fresh food solution focused on providing broader access to fresh, healthy food. Worked across growth, digital marketing, and merchandising. Responsibilities ranged from customer lifetime value growth to maximizing purchase value and profit margins.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Co-Founder, Stockd Pantry

  • 2018 - 2019

  Part of new business creation team. Responsible for test and learn plan to design a better way to distribute P&G products direct-to-consumers. Used lean startup principles to quickly test assumptions. The final iteration was a smart vending machine placed in residential properties.

• Senior Brand Manager, Bounty Paper Towels

  • 2017 - 2018

  Responsible for profit and loss statement and end-to-end marketing strategy for Bounty Essentials and Bounty Prints sub-brands. ($1BN+ in sales)

• Analytics and Insights Manager, Walmart

  • 2015 - 2017

  Leveraged consumer insights and data to optimize the shopping experience for Walmart customers in-store and online.

• Analytics and Insights Associate Manager, Global Brand Equity

  • 2014 - 2015

  Managed a global study to measure consumers' perceptions of P&G brands and categories.