Cheryl Manning
Sr. Director, Performance Marketing at Wise Publishing, Inc.- Claim this Profile
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Bio
Natalie Schulze
Cheryl managed to take a team that was on the brink of collapse and unify them with vision, strategy, reorganization and shared goals. She put a huge focus on team building and collaboration, which helped us build rapport with coworkers, and drove us to learn new skills and processes. I loved working for her as she always put a focus on personal development and pushed me to grow beyond my initial role. She had such a huge impact on my own personal career growth, and I will forever be grateful for everything I learned from her about what it takes to be an excellent manager and leader.
Rachel Haungs
Cheryl Manning is a gem in the marketing technology world. Working on her team, I witnessed her incredible ability to inspire growth, facilitate an exceptional work environment and relationships, and drive results. As the Sr Director of Marketing, she was able to build strong cross-functional communication and collaboration to result in growth and recognition our department had never seen before. Anyone who gets the opportunity to work with her should consider themselves exceptionally fortunate and soak up all of the knowledge they can.
Natalie Schulze
Cheryl managed to take a team that was on the brink of collapse and unify them with vision, strategy, reorganization and shared goals. She put a huge focus on team building and collaboration, which helped us build rapport with coworkers, and drove us to learn new skills and processes. I loved working for her as she always put a focus on personal development and pushed me to grow beyond my initial role. She had such a huge impact on my own personal career growth, and I will forever be grateful for everything I learned from her about what it takes to be an excellent manager and leader.
Rachel Haungs
Cheryl Manning is a gem in the marketing technology world. Working on her team, I witnessed her incredible ability to inspire growth, facilitate an exceptional work environment and relationships, and drive results. As the Sr Director of Marketing, she was able to build strong cross-functional communication and collaboration to result in growth and recognition our department had never seen before. Anyone who gets the opportunity to work with her should consider themselves exceptionally fortunate and soak up all of the knowledge they can.
Natalie Schulze
Cheryl managed to take a team that was on the brink of collapse and unify them with vision, strategy, reorganization and shared goals. She put a huge focus on team building and collaboration, which helped us build rapport with coworkers, and drove us to learn new skills and processes. I loved working for her as she always put a focus on personal development and pushed me to grow beyond my initial role. She had such a huge impact on my own personal career growth, and I will forever be grateful for everything I learned from her about what it takes to be an excellent manager and leader.
Rachel Haungs
Cheryl Manning is a gem in the marketing technology world. Working on her team, I witnessed her incredible ability to inspire growth, facilitate an exceptional work environment and relationships, and drive results. As the Sr Director of Marketing, she was able to build strong cross-functional communication and collaboration to result in growth and recognition our department had never seen before. Anyone who gets the opportunity to work with her should consider themselves exceptionally fortunate and soak up all of the knowledge they can.
Natalie Schulze
Cheryl managed to take a team that was on the brink of collapse and unify them with vision, strategy, reorganization and shared goals. She put a huge focus on team building and collaboration, which helped us build rapport with coworkers, and drove us to learn new skills and processes. I loved working for her as she always put a focus on personal development and pushed me to grow beyond my initial role. She had such a huge impact on my own personal career growth, and I will forever be grateful for everything I learned from her about what it takes to be an excellent manager and leader.
Rachel Haungs
Cheryl Manning is a gem in the marketing technology world. Working on her team, I witnessed her incredible ability to inspire growth, facilitate an exceptional work environment and relationships, and drive results. As the Sr Director of Marketing, she was able to build strong cross-functional communication and collaboration to result in growth and recognition our department had never seen before. Anyone who gets the opportunity to work with her should consider themselves exceptionally fortunate and soak up all of the knowledge they can.
Experience
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Wise Publishing, Inc.
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Sr. Director, Performance Marketing
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Jan 2023 - Present
Lead the Growth and Performance Marketing team at Wise Publishing, a digital publisher of personal finance advice and information reaching over 11 million North Americans every month through moneywise.com, Half Banked podcast, and multiple syndication channels—Financial Post, MSN, Yahoo Finance, Apple News. Lead the Growth and Performance Marketing team at Wise Publishing, a digital publisher of personal finance advice and information reaching over 11 million North Americans every month through moneywise.com, Half Banked podcast, and multiple syndication channels—Financial Post, MSN, Yahoo Finance, Apple News.
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Compass Digital
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Marketing Services
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1 - 100 Employee
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Sr. Director, Brand and Digital Marketing
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2019 - 2022
Oversaw the corporate brand and digital marketing activities to drive North American digital channel sales for Compass Group, the $34B global leader in food service and hospitality. Developed and executed full-funnel brand and digital marketing strategies to increase adoption of food-ordering technologies, conversion to first purchase, and ongoing growth marketing activities to drive sales. Oversaw the corporate brand and digital marketing activities to drive North American digital channel sales for Compass Group, the $34B global leader in food service and hospitality. Developed and executed full-funnel brand and digital marketing strategies to increase adoption of food-ordering technologies, conversion to first purchase, and ongoing growth marketing activities to drive sales.
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SMYTHE
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Canada
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Retail Apparel and Fashion
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1 - 100 Employee
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Director, Marketing
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2017 - 2018
Led the Marketing, PR and Influencer strategy at Canadian-based premium fashion label SMYTHE to define brand vision, identify target market, and drive eCommerce, retail & trade sales within North America. Led the Marketing, PR and Influencer strategy at Canadian-based premium fashion label SMYTHE to define brand vision, identify target market, and drive eCommerce, retail & trade sales within North America.
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Aeroplan
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Canada
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Advertising Services
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100 - 200 Employee
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Sr. Manager, Partner Marketing
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2014 - 2017
Oversaw the partner marketing strategy and annual growth plans for a portfolio of retail clients within the Aeroplan travel rewards coalition to drive business objectives, KPI's and loyalty program health. Oversaw the partner marketing strategy and annual growth plans for a portfolio of retail clients within the Aeroplan travel rewards coalition to drive business objectives, KPI's and loyalty program health.
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Holt Renfrew
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Canada
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Retail
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700 & Above Employee
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Manager, Brand and Digital Marketing
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2007 - 2014
Led the strategic growth of luxury fashion retailer Holt Renfrew's brand and digital presence, including all print and digital advertising, media, promotions, partnerships, social media, content marketing and loyalty to drive traffic, sales and new customer acquisition. Led the strategic growth of luxury fashion retailer Holt Renfrew's brand and digital presence, including all print and digital advertising, media, promotions, partnerships, social media, content marketing and loyalty to drive traffic, sales and new customer acquisition.
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Marketing Manager
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2005 - 2007
Led the B2C and B2B marketing strategy for recruitment technology platform Workopolis, including all advertising (TV, radio, print, outdoor), media buying, PR, sponsorships, events, and digital (website, email, display ads, SEM, SEO, affiliate). Led the B2C and B2B marketing strategy for recruitment technology platform Workopolis, including all advertising (TV, radio, print, outdoor), media buying, PR, sponsorships, events, and digital (website, email, display ads, SEM, SEO, affiliate).
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Manager (Internship)
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2004 - 2004
Managed the development of brand strategies for L’Oréal SoftSheen Carson’s largest hair care brand, based out of their global head office in Paris, France. Managed the development of brand strategies for L’Oréal SoftSheen Carson’s largest hair care brand, based out of their global head office in Paris, France.
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Education
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York University - Schulich School of Business
MBA, Marketing and Strategic Management -
ESSEC Business School
MBA Exchange, Luxury Brand Management -
University of Toronto
Bachelor of Commerce
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