Experience

ICS-digital

• United Kingdom
• Marketing Services
• 100 - 200 Employee

• Head of Content

  • Dec 2022 - Present



Kin + Carta

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Content Strategist

  • Jan 2022 - Dec 2022

  I'm a Content Strategist working in the Marcomm space. I help our clients translate their business goals into useful, action driven content for real people over a given time. I'm a Content Strategist working in the Marcomm space. I help our clients translate their business goals into useful, action driven content for real people over a given time.



Smart Insights

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Content Curation Specialist

  • Jan 2020 - Jan 2022

  I worked as Content Curation Specialist for a digital marketing online learning platform. I was tasked with researching, creating, maintaining and improving the learning resources that comprise the platform, as well as reporting on their performance. I also supported the Marketing Team with SEO projects and content planning (e.g. for CRM content). I worked as Content Curation Specialist for a digital marketing online learning platform. I was tasked with researching, creating, maintaining and improving the learning resources that comprise the platform, as well as reporting on their performance. I also supported the Marketing Team with SEO projects and content planning (e.g. for CRM content).



Vintage Cash Cow

• United Kingdom
• Internet Marketplace Platforms
• 1 - 100 Employee

• Content Marketing Manager

  • Mar 2019 - Dec 2019

  As Content Marketing Manager, my goal is to bring new users to our service and to help spread the message of our brand. How am I doing that? - SEO optimised content across service pages and blog content brings relevant traffic to the site - Improved CTAs focus on converting visitors - PR content/linkbuilding activity builds brand authority - both for users and SEO - Creative copy and design for social media content (organic and ads) - engaging existing audience and targeting new users - Revised offline promotional material - Events management and promotion - Working closely with Technical SEO consultant to identify and implement improvements to site Show less



Search Laboratory

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• • Oct 2016 - Mar 2019

  I was a senior member of the Content Team at Search Laboratory. This role saw me continuing the work of a Content Specialist, but also allowed me to share my expertise within the wider teams and to work on a more strategic level. I regularly worked alongside my peers in a consulting role and I was happy to offer my knowledge to teams as a strategic insight, for example within the sales process. My particular focuses as a senior within the Content Team were:• Fulfilling Content Specialist duties for key Search Laboratory clients• Focusing on innovation, developing new techniques and strengthening our content offering• Mentoring other members of the Content Team• Creating and delivering training materials to the content team as well as wider teams • Aiding in creative brainstorms for sales pitches and new campaign strategies Show less

• • Oct 2015 - Oct 2016

  As a Content Specialist, my daily duties included:• Developing content strategies geared toward online PR goals and client KPIs• Researching and sourcing data to develop content strategies• Creating high-quality content (including written, audio, and visual content) to be published on a range of different platforms• Keeping on top of industry trends and identifying content opportunities for clients• Proofreading internal and external documents from blog posts and graphics to websites audits, reports and pitch presentations• Creating content hubs based on customer journeys and issue resolution keywords Show less

• • Apr 2013 - Sep 2015

• • Aug 2012 - Apr 2013



Leeds Beckett University

• United Kingdom
• Higher Education
• 700 & Above Employee

• English Literature BA (Hons) Graduate

  • Sep 2009 - Oct 2012

  I graduated on the 24th July 2012. I graduated on the 24th July 2012.