Experience

Pioneera

• Australia
• Software Development
• 1 - 100 Employee

• Advisory Board Member

  • Mar 2022 - Present

  Pioneera is a female-founded startup using AI and psychology to detect and prevent workplace burnout in real time. Pioneera is a female-founded startup using AI and psychology to detect and prevent workplace burnout in real time.



KomplyAI

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Advisory Board Member

  • Oct 2022 - Present

  Solving the ethical and compliant application of AI systems globally. Solving the ethical and compliant application of AI systems globally.



AirTree

• Australia
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Explorer

  • Oct 2021 - Present

  Empowering the next generation of diverse and world-class angel investors in Australia and New Zealand through education, networks and funds to invest. Empowering the next generation of diverse and world-class angel investors in Australia and New Zealand through education, networks and funds to invest.



Genesis (USYD)

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Startup Mentor

  • Sep 2019 - Present



The Wonderfull Project

• Public Relations and Communications Services

• Founder

  • Feb 2021 - Present

  Working with for-purpose for-profit companies to create and deliver growth opportunities Working with for-purpose for-profit companies to create and deliver growth opportunities



Australian Finance Industry Association (AFIA)

• Executive Director, Communications & Strategy

  • Oct 2021 - Feb 2023

  Enabling the financial services industry to thrive by encouraging innovation, enhancing competitiveness and supporting customers. Championing the role of finance in our transition to net zero. Enabling the financial services industry to thrive by encouraging innovation, enhancing competitiveness and supporting customers. Championing the role of finance in our transition to net zero.



Castlepoint Systems

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Strategic Marketing Advisor

  • Oct 2021 - Apr 2022

  Castlepoint is a world-leading enterprise governance, risk and compliance solution using AI and based in Canberra, Australia. Castlepoint is a world-leading enterprise governance, risk and compliance solution using AI and based in Canberra, Australia.



Prospa.

• Australia
• Financial Services
• 200 - 300 Employee

• Group Head of Corporate Affairs

  • Jun 2017 - Jan 2021

  Built a Corporate Affairs function focusing on media and investor relations and driving Government, Public Policy, corporate responsibility and regulatory agenda including open banking. Also GTM strategy and implementation for Prospa in NZ, Prospa's IPO, IDR/EDR, Voice of Customer.

• Head Of Marketing

  • May 2015 - Jun 2017

  Developed and implemented GTM strategy for Prospa including brand positioning, value prop matrix for direct and partner channels, SEO, content and social strategy, customer acquisition across all channels, retention, loyalty and brand.

• Chair, Corporate Affairs Advisory Council

  • Apr 2020 - Dec 2020

• Chair, Working Capital Division

  • Feb 2018 - Apr 2020

  Working with other members of the Executive Council, and the Division more broadly to enhance the value proposition of AFIA membership and contribute to AFIA's views on the challenging regulatory reform environment. Led development of AOSBL Code of Practice in June 2018.



FinTech Australia

• Australia
• Financial Services
• 1 - 100 Employee

• Co-lead Business Lending Working Group

  • Jun 2017 - Dec 2020

  Working with industry, regulators and other stakeholders to frame the FinTech Australia position on small business lending and co-authoring online balance sheet lenders Code of Practice in June 2018. Working with industry, regulators and other stakeholders to frame the FinTech Australia position on small business lending and co-authoring online balance sheet lenders Code of Practice in June 2018.



HeartKids Australia

• National Marketing and Communications Director

  • Nov 2013 - May 2015

  Marketing and fundraising. Marketing and fundraising.



IMO Car Wash Group Ltd.

• United Kingdom
• Retail
• 1 - 100 Employee

• CMO | Australia

  • Dec 2009 - Nov 2013

  IMO is owned by private equity group TDR Capital. Responsible for global B2C marketing strategy across 14 countries, 850+ locations including brand, customer acquisition, loyalty and product innovation. IMO is owned by private equity group TDR Capital. Responsible for global B2C marketing strategy across 14 countries, 850+ locations including brand, customer acquisition, loyalty and product innovation.



Devotion

• Bulgaria
• IT Services and IT Consulting

• Founder

  • 2004 - 2009

  Devotion is a multi award-winning digital agency for B2B and B2C clients across diverse industries including tourism, education, retail, technology, recruitment and financial services. Devotion is a multi award-winning digital agency for B2B and B2C clients across diverse industries including tourism, education, retail, technology, recruitment and financial services.



Seven Network

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing Director, i7

  • 1999 - 2001

  Member of the Executive Team of i7, The Seven Network’s digital business at the time; and member of the Seven Network’s executive team responsible for the development and implementation of marketing and communication strategies for Seven’s digital involvement in the Sydney 2000 Olympic Games. Member of the Executive Team of i7, The Seven Network’s digital business at the time; and member of the Seven Network’s executive team responsible for the development and implementation of marketing and communication strategies for Seven’s digital involvement in the Sydney 2000 Olympic Games.



ninemsn

• Australia
• Broadcast Media Production and Distribution

• GM, Marketing

  • 1998 - 1999

  Member of Executive team. Responsible for brand and marketing strategy including PR, cross promotions with ACP and Channel 9, advertising, membership, customer service and event management. Member of Executive team. Responsible for brand and marketing strategy including PR, cross promotions with ACP and Channel 9, advertising, membership, customer service and event management.



BT Australasia

• Australia
• Telecommunications
• 1 - 100 Employee

• GM, Marketing & Corporate Communications

  • 1994 - 1998

  Member of the Executive Committee, responsible for BT’s corporate affairs & marketing functions in Australia and NZ. Member of BT’s Global High Achiever program. Delivered the 96/97 BT Global Challenge round the world yacht race stopovers for Wellington and Sydney and member of the Global Steering Committee for the Race. Member of the Executive Committee, responsible for BT’s corporate affairs & marketing functions in Australia and NZ. Member of BT’s Global High Achiever program. Delivered the 96/97 BT Global Challenge round the world yacht race stopovers for Wellington and Sydney and member of the Global Steering Committee for the Race.