Martin Rydder

VP, FP&A at LiveRamp
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, Colorado, United States, US

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Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • VP, FP&A
      • Aug 2016 - Present

      San Francisco, California

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sr. Finance Director, FP&A
      • May 2015 - Jul 2016

      Sunnyvale, CA - Institute centralized source of truth reporting on revenue and business operating metrics. - Partner with various operating teams and executive staff to identify key indicators of business health. - Built full PnL operating and cash flow forecast model from the ground up. - Prepare regular business updates including weekly e-staff meetings and quarterly BOD updates. - Evaluate key partnership opportunities and perform strategic analysis of major company initiatives. - Supported… Show more - Institute centralized source of truth reporting on revenue and business operating metrics. - Partner with various operating teams and executive staff to identify key indicators of business health. - Built full PnL operating and cash flow forecast model from the ground up. - Prepare regular business updates including weekly e-staff meetings and quarterly BOD updates. - Evaluate key partnership opportunities and perform strategic analysis of major company initiatives. - Supported series E financing, term loan closing, and responses to various investor related inquiries. - Primary partner to the Sales organization including support of sales rep compensation plan design, bookings/pipeline performance reporting, and oversight of Sales operations including Salesforce.com management.

    • Finance Director, FP&A
      • Apr 2014 - Apr 2015

      Sunnyvale, CA

    • Senior Finance Manager
      • Apr 2013 - Mar 2014

      Sunnyvale, CA

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Finance Manager
      • May 2012 - Mar 2013

      Sunnyvale, CA Updated forecasting process to align with redesigned organizational structure. Determined quarterly and annual revenue forecast for Americas Display advertising business through partnering with business and pricing teams. Designed and consolidated senior executive presentation of forecast outlook and risk/opportunity implications.

    • Finance Manager
      • Jan 2010 - Apr 2012

      Sunnyvale, CA Managed quarterly forecast consolidation process. Built a simplified, yet flexible, forecasting model from the ground up. Performed weekly revenue tracking analytics and performed ad hoc investigations on a multitude of acquisitions and issues affecting revenue outlooks.

    • Senior Financial Analyst
      • Jul 2007 - Dec 2009

      Sunnyvale, CA Supported Yahoo! Mobile business group and performed forecasting analytics on the Americas Mobile business. Developed source of truth revenue reporting and established weekly performance KPI metrics. Provided sales support including weekly rep pipeline/booking performance and commission calculations.

    • United States
    • Utilities
    • 700 & Above Employee
    • Financial Strategy Intern
      • Jun 2006 - Aug 2006

      Created financial models and analyzed cost assumptions for a major solar power project. Verified non-finance created business models to make sure they included accurate financial assumptions. Ad hoc modeling of investment opportunities.

    • Financial Analyst
      • Jan 2003 - Aug 2005

      Financial modeling of incoming and ongoing wind power projects in North America. Preparation and analysis of project budgets. Prepared deal packets for utility request for proposals.

Education

  • University of California, Los Angeles - The Anderson School of Management
    MBA, Finance
    2005 - 2007
  • University of San Diego
    BBA, Busines Economics
    2000 - 2003

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