Experience

Media Whisper

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Jul 2017 - Present

  Media Whisper is a digital marketing agency, focused on the growth and development ofsocial media communities and strategy for brands nationwide. We’re proud to work with music venues, festivals, concert tours, artists, hotels, sports teams and more.We have a years-long history of managing social media communities for some of the largest live entertainment brands, including 40+ venues in the Live Nation & House of Blues Entertainment portfolios, handling all content and customer service on their Facebook, Twitter, and Instagram accounts. We have a team of 19 people who live & breathe social media, ensuring that our clients’ communities follow best practices and optimizing all content to help sell tickets & keep fans engaged.



ActionRocket

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Nov 2015 - Sep 2016

  Worked on managing the customer's journey for various brands by communicating directly with our clients head of marketing and created email newsletters that aligned with brand guidelines. Projects included: BBC, Discovery Channel, Adidas, Pizza Express, Joseph Joseph. What I did: - communicate directly with client and coordinate email marketing campaign for brands- discuss with in-house designers on plans for each newsletter send out- build email newsletters in Taxi For Email (ESP)- project management of campaign rollouts- review email send outs and implement new strategies- ongoing research to keep up to date with email marketing trends- work on best practice for email marketing



BMG - The New Music Company

• Germany
• Musicians
• 700 & Above Employee

• Digital Product Manager

  • Jul 2015 - Oct 2015

  Worked directly with Infectious Music and BMG artist releases creating digital marketing strategies, social assets and social ads. Projects included: Alt J, Newton Faulkner, Albert Hammond Jr, DMA's, Drenge, Leftfield, Bloc Party. What I did: - Facebook and Twitter Ads and reporting- content strategy / copywriting / content scheduling- email template building and send outs via Campaign Monitor or MailChimp. - rollout strategy of major campaign milestones (announcements / release)- project management of digital marketing campaign rollouts- reporting and reviewing on online activity, social strategies and email send outs. - online management of social channels and artist website updating via WordPress. - competitions and database building initiatives.



Mushroom Group

• Australia
• Music
• 100 - 200 Employee

• Digital Strategist

  • Aug 2012 - May 2015

  Work within a team of creatives to develop digital strategies and execute online campaigns for our artist roster. Projects included: Cloud Control, Lowrider, Diesel, Owl Eyes, Josh Pyke, Bliss N Eso, Blue King Brown, Dan Sultan, World's End Press, Iluka, Steve Smyth, Drake, Mushroom.com, Future Music Festival, Sugar Mountain Festival and Good Life Festival. What I did: - content strategy / copywriting / content scheduling- engaging in best practice to social media marketing, and social media strategies. - email template building and send outs via Campaign Monitor or MailChimp. - rollout strategy of major campaign milestones (announcements / release)- project management of campaign rollouts- reporting and reviewing on online activity, social strategies and email send outs. - online management of social channels and artist website updating via WordPress. - competitions and database building initiatives.



Mobile Roadie

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Australian/NZ Representative

  • Jul 2011 - Aug 2012

  Worked with the world's leading mobile app creator, Mobile Roadie, with existing clients including Katy Perry, The Pixies, Madonna and Foo Fighters.Projects included:Sydney Comedy Festival, Future Music Festival, X-Press Magazine, Margaret River Tourism Guide, Song Summit 2012, and Bliss N Eso. What I did: - managing all sales, support and consultation with clients in Australia and New Zealand - project managed the design and build of each app- worked on best practice for mobile app usability and functions- facilitating sponsorship arrangements with conferences such as Song Summit 2012 - representing Mobile Roadie at various functions



Native Digital

• Australia
• Advertising Services

• Digital Strategist

  • Sep 2011 - Jul 2012

  Overseeing digital marketing strategy for artist campaigns including Kimbra, Washington and Nice & Ego. Generation of Case Study reports that outlines and reviews the ideation, strategy and implementation of the marketing campaigns. Developing content calendars for Sydney Entertainment Centre and AIR Awards on social media channels. Overseeing digital marketing strategy for artist campaigns including Kimbra, Washington and Nice & Ego. Generation of Case Study reports that outlines and reviews the ideation, strategy and implementation of the marketing campaigns. Developing content calendars for Sydney Entertainment Centre and AIR Awards on social media channels.