Experience

McClelland Premium Imports

• Canada
• Consumer Goods
• 1 - 100 Employee

• Regional Retail Sales Manager

  • Dec 2018 - Present

  Managing all Grocery business in Ontario. Focusing on growing all alcohol and non-alcoholic brands in the channel by collaborating with various stakeholders to facilitate positive sales growth.Managed 8 indirect reports to execute and achieve sales and merchandising targets.

• District Sales Manager - Retail & On Premise

  • May 2016 - Jan 2019

  Managed largest territory in Ontario. Grew portfolio in on premise and all retail channels, including government (LCBO) and private retail (The Beer Store). Growth achieved through detailed forecasting, selective account strategies, beer dinners and trade shows.• Exceeded plan on several brands. • Led growth on all Belgian Brands nationally.• Achieved targets, including volume, execution and educational, while NOT exceeding any budget. Brand portfolio include : Averbode, Erdinger, Badger, Mongozo, Stiegl, Delirium Tremens, Fruli, Lindemans and O'Hara's Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Manager of Sales & Marketing - Canada

  • 2014 - 2016

  Managed $35 MM budget focused on maintaining ROI on all Cold Drink Equipment (CDE) for Canada against annual business plans. Created and maintained support structures. Oversaw performance of all market units & related utilization of CDE while ensuring access for sales team to selling tools and equipment innovations.・Reduced operational cost by over $200K by reducing equipment dry runs and swaps. Developed crucial standard operating procedures (SOP) revolving around equipment movement orders.・Decreased equipment dry runs by 50%, increased equipment placements by 15% and increased new business by 5%, together piloting Cimagine Augmented Reality APP for North America. Show less

• Account Manager II / District Sales Manager / Key Account Manager

  • 2012 - 2014

  Coached, trained, mentored and developed Account Mangers, Market Development Managers, and Account Development Managers. Acted as District Sales Manager for extended time frames, as required. Managed and negotiated numerous Key Account contracts. ・Increased market execution and sales for multiple sales areas, by administering critical, constructive feedback on market conditions to associated DSM.

• Market Development Manager

  • 2010 - 2012

  Developed, maintained and grew "On Premise" and "Home Market" account volume and gross profit within a Boost Zone (high potential) territory. Responsible for account development and retention, new account acquisition and face-to-face order taking within the target geography.・Exceeded sales targets by executing strategic priorities and developing new and innovative ways to market to customers and consumers by pioneering Design Machine tools, ensuring strategy of anchor accounts.

• Venue Supervisor for Whistler Celebration Plaza and Whistler Media Centre during 2010 Paralympics

  • Feb 2010 - Mar 2010

  Trained, mentored and led a diverse and multicultural team towards successfully executing Coca Cola's plan for the 2010 Vancouver Paralympic Games.

• Venue Supervisor and Product Merchandiser for Main Media Centre during the Vancouver 2010 Olympics

  • Jan 2010 - Feb 2010

  Trained, mentored and led a diverse and multicultural team towards successfully executing Coca Cola's plan for the 2010 Vancouver Olympic GamesManaged and collaborated with different stakeholders on venue conversion, brand protection, venue logistics and game day operations. Contributed to successful execution of Coca Cola's business strategy for the 2010 Vancouver Olympic Games.

• Account Manager

  • 2009 - 2010

  Primary contact between store owners in Small Store and Food Service On-Premise Channel. Achieved plan in alignment with 2020 vision and increased overall sales by selling programs & marketing plans, while developing and maintaining positive relationships.

• Account Development Manager

  • 2007 - 2009

  Face-to-face selling to customers at all designated cold drinks accounts with specified frequencies. Dedicated focus on vertical growth of existing accounts, while executing marketing and promotional programs throughout the year, to achieve plan against CCR’s 2020 vision.

• Cold Drink Account Manager

  • 2004 - 2007

• On Premise Account Manager

  • 2002 - 2004

• Large Store Account Manager

  • 2001 - 2002

• Relief Account Manager - Large Store

  • 2000 - 2001