Performance Marketing Manager

• Sep 2023 - Present

Ad Operation Specialist

• Oct 2022 - Sep 2023

Cashtree App - Set up CPC, CPF, CPL, CPI, and CPE campaigns on the Cashtree Platform. - Delivered campaigns with CTR >20% and CVR >10%. - Collaborate with ad networks to get more traffic and revenue for the Cashtree App. Hotdeal Indonesia - Build Brand Awareness Hotdeal Commerce by increasing 29% Facebook reach and 66% Instagram reached. - Set up analytics tools and ensure the data generated is accurate. - Increased by 80% website traffic compared to the previous period. - Success decreased CPR by 32%. Cashtree Token - Developed strategy, executed and optimized paid marketing channels. - Driven 3,400 followers through Twitter Ads in one month. - Decreased by 91% Cost/Install and driven 925 installs in one week (Ecosystem App for Cashtree Token). Show less

Paid Traffic Specialist

• Feb 2022 - Sep 2022

Citra Busana Indonesia is a Muslim fashion industry that has three brands. Ranti, Dear Black, and Monokhei. Day-to-Day Activities : Planned, executed, and optimized social media ads, Google Ads, and TikTok Live Streaming. Objectives : Increase brand awareness, website traffic, website conversion, and e-commerce conversion through CPAS. Outcome : - Ranti : - Success increased by 97% on Facebook also 33% on Instagram reach. - Increased 135% website traffic compared to the previous period. - Increase by 3.4% purchase conversion rate on website. - Get 12x ROAS on Marketplace. - Dear Black : - Success increased by 290% on Facebook also 135% on Instagram reach. - Increased 122% website traffic compared to the previous period. - Increase by 2.6% purchase conversion rate on website. - Monokhei : - Success increased by 301% on Facebook also 140% on Instagram reach. - Increased 91% website traffic compared to the previous period. - Increase by 2% purchase conversion rate on website. - Get 8x ROAS on Marketplace. - Driven 13% revenue contribution from TikTok Live. Show less

Digital Marketing Associate

• Jan 2022 - Mar 2022

Day-to-Day Activities : Manage Desty’s Google Marketing Channels which includes SEM & Programmatic (Google Display & Google Video) Objectives : Increase Conversion from Every Google Channel, which includes Search Ads, Display Ads, Video Ads & Discovery Ads. Outcome : Successfully Increased the Total Conversion by 9.5% while also decreased Cost per Conversion by 5.7%. Day-to-Day Activities : Manage Desty’s Google Marketing Channels which includes SEM & Programmatic (Google Display & Google Video) Objectives : Increase Conversion from Every Google Channel, which includes Search Ads, Display Ads, Video Ads & Discovery Ads. Outcome : Successfully Increased the Total Conversion by 9.5% while also decreased Cost per Conversion by 5.7%.

Digital Marketing

• Nov 2021 - Jan 2022

Handled performance marketing (FB Ads) & E-commerce for Elevatione Time Stops Indonesia. - Developed & optimized Facebook Ads campaign (result in 281% ROAS increased in 30 days) - Decreased 74% CPA in 3 weeks with previous campaign - Created A/B testing for the new campaign - Set up goals & collected data campaign on Google Analytics Handled performance marketing (FB Ads) & E-commerce for Elevatione Time Stops Indonesia. - Developed & optimized Facebook Ads campaign (result in 281% ROAS increased in 30 days) - Decreased 74% CPA in 3 weeks with previous campaign - Created A/B testing for the new campaign - Set up goals & collected data campaign on Google Analytics

Copywriter & Social Media Planner

• May 2021 - Nov 2021

Managed copywriting and social media in different industries, MosHealth.id (an online pharmacy) & MosPos.id (Point of Sale Application) - Got 400 social media Instagram followers MosPos in 3 months - Created MosHealth push app notification copy (increased CTR 20% in 3 weeks) - Developed MosPos social media content and scheduled brief to the designer Managed copywriting and social media in different industries, MosHealth.id (an online pharmacy) & MosPos.id (Point of Sale Application) - Got 400 social media Instagram followers MosPos in 3 months - Created MosHealth push app notification copy (increased CTR 20% in 3 weeks) - Developed MosPos social media content and scheduled brief to the designer

Content Writer

• Sep 2018 - Dec 2019

Created product content on the website to connect the distributors and the buyers to find products with suitable criteria - Wrote 300 products description, specifications, and image editing per day - Researched & implemented related to keywords for product title - Managed product category based on UNSPSC Created product content on the website to connect the distributors and the buyers to find products with suitable criteria - Wrote 300 products description, specifications, and image editing per day - Researched & implemented related to keywords for product title - Managed product category based on UNSPSC