MrinmoYy Kar Purkayastha

Business Development Manager at SKIPPER PIPES
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Contact Information
us****@****om
(386) 825-5501
Location
Kolkata, West Bengal, India, IN

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Experience

    • India
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Business Development Manager
      • Nov 2021 - Present

      Skipper India Ltd. ( Nov 21- Till Now)  Developed the market for New Products in ROI (Uttar Pradesh Uttar Khand, Punjab etc. Etc) and in East (WB, NE, Orissa etc) by conducting product, plumber, Retailers training and meet.  Responsible for developing the New Product segment.  Enrich the sale of New product in Rest of India from 69 lakhs to 2.94 Cr within 5 months  Enrich the sale of New product in East of India from 7.5 Cr to 18.03 Cr within 5 months  Conducting 32 Product trainings to the team through offline and online.  Set up the whole strategy to resolve the customer complain.  Specified the New products for Govt. Project ke SAIL, RSP to increase the Sale. For which we received 1st Govt. order of 3.5 lakhs only in New product.  Process all the Product Testing of the New Products as per the Industry standard from Govt Institute to make the product compatible with the market leaders.  End to End responsibility to ensure the 100% achievements of the category Turnover and Profitability Target.  Lead the process of New Product Development from consumer insight till delivery to market assisting Design.  New Product Development including concept planning, product proposal, value chain creation etc.  Responsible to make and propose the Product Road Map for the respective categories to the top management for investment, Sales Target, Competition Benchmarking related decisions.  Develop Pricing strategies, trade promotions and value chain base on the market and profitability Goal.  Engagement with channel partners to build and strengthen relationship Build distribution for Sales Business.  Manage productivity by fixing productivity parameters for ASM and RSE , monitoring performance against set parameters and weekly review with the ASMs and monthly review with Sales team.  Develop and implement strategic sales plans for the new products to meet revenue objectives. Show less

    • Technology, Information and Internet
    • 700 & Above Employee
    • Manager of Operations
      • Mar 2021 - Sep 2021

      Hathway Digital Ltd. (Mar-2021- Sep 21)  Designated as Asst. General Manager - Operation  Maintain the P&L of Hub Offices  Maintaining The Churn Ratio.  Heading East and West Midnapore Hub area.  Maintaining the P&L of the hub offices.  Responsible for increasing the business of the area through LCOs  Ensuring the proper services to the customer in assigned area.  Looking after the Sales, operation, technical part of the area.  Responsible of acquiring new business along with the existing business of that area.  Responsible for seeding and expending new Market  Maintaining the profitability's of the assigned LCO.  Motivating and responsible for team's performance Show less

    • India
    • Manufacturing
    • 700 & Above Employee
    • Area Sales Manager
      • Jan 2019 - Mar 2021

       Posted at Mumbai for Depot head of Vasai Depot.  Contributed instable zing of Vasai Depot.  Contributed a Growth to 8 Cr project sales from 2.5 Cr. Within 2.2 years of Fresh painting Non Key account for Mumbai.  Set Up the retail for Vasai Sales in first 2 years it went up to 12 CR.  Currently Handling a Team of 3people from on role and 5 people from off role.  Making impact in the institutional sales by cracking the big projects Sunteck India Pvt Ltd, Radius One Park Avenue, JP Infra Etc.  Worked in Industry Like Vilosa Industry Rakoli Plant, Godrej Industry Plant-25, Acry organic Pvt Ltd.  Responsible for augmenting the sales numbers.  Looking after all the operational responsibility of a depot.  Build relationships directly with prospective contractors and institutional clients.  Handling of team and to derive result oriented performance from them  Build relationships directly with prospective signifier and institutional clients  Develop channels by exploring additional channel partners. Like Cement and steel Dealer  Build relationships directly with prospective contractors and institutional clients  Product level Demand Planning to ensure availability of stocks  Ensure the committed ROI of the dealers or channel partners.  Pioneered and acquired business by developing, driving and achieving sales targets.  Ensure the committed ROI of the dealers or channel partners.  Pioneered and acquired business by developing, driving and achieving sales targets.  Responsible for Field generated sales through team & partners.  Responsible for maintaining the total outstanding and overdue of the depot. Show less

    • United States
    • Design Services
    • 100 - 200 Employee
    • Territory Sales Manager
      • Feb 2016 - Dec 2018

       Became the Best TSM of 2016, national wide.  Contributed the Highest growth in the region.  Making impact in the institutional sales by creaking the big projects in the territory ( Taj Vivanta in Guwahati, Lemon Tree in Siliguri, Lemon Tree in Gangtok, Subham estate in Guwahati etc )of the total value of 2cr INR  Contributed significantlyto bring the institutional sales in North Bengal and Sikkim 2cr INR from 60 lakhs  Contributed a steady growth in retail by opening two dealers in North Bengal and north east.  Strengthen a steady secondary sales by building the relationship with 35 influencer or signifier (Architects, Engineer, AID s etc.)  Effectively coordinated different events, lunch program of different products in unit level.  Responsible for augmenting the sales numbers.  Build relationships directly with prospective signifier and institutional clients  Seeding and penetrating of new products in Market  Product level Demand Planning to ensure availability of stocks  Coordination with different department like supply chain ,project sales, marketing  Develop channels by exploring additional channel partners.  Responsible for maintaining the branding and shop merchandising of the showrooms  Responsible for Field generated sales through team & partners.  Develop and implement strategic sales plans to meet revenue objectives.  Develop and maintain strong customer relationships.  Deliver sales presentations to customers.  Co-own Marketing events, branding for assigned state/geography.  Handling of team and to derive result oriented performance from them  Develop the secondary sales to avoid the stock buildup of the dealers  Identifying and appointing dealers, establishing strategic alliances / tie-ups with suitable channel partners, resulting in deeper market penetration and reach for achieving profitability and increased sales growth  Ensure the committed ROI of the dealers or channel partners. Show less

    • India
    • Manufacturing
    • 700 & Above Employee
    • Territory Sales Manager
      • Feb 2012 - Feb 2016

       Contributed the highest value growth of 21% in the Asansol and Purulia Area  Contributed the highest number of contractor i.e. 286 participation in Secondary Sales contests.  Effectively coordinated different events, lunch program of different products in unit level.  Worked with Saotaldihi Plant, SAIL ( Burnpur) Etc.  Expanded the network from 38 to 51dealer set in 2014-2015.  Effectively coordinated different events, lunch program of different products in unit level.  Contributed significantly to bring the South Kolkata and south 24 pgsterritory highly competitive territory.  Winner of Regional champion of Apcolite segment.  Expanded the network from 32 dealer set to42(2012-2014) in that territory.  Winner of Regional Champion of UAD segment.  Adept at handling the sales activities and dealership for Asian Paints  Coordination with different department like supply chain ,project sales, marketing  Seeding and penetrating of new products in Market  Responsible for the creation, implementation and execution of action sales plan.  Responsible for augmenting the sales numbers.  Proven expertise in formulating sales promotion and retail marketing activities.  Pioneered and acquired business by developing, driving and achieving sales targets.  Handling dealers to ensure appropriate control over market and gaining market share.  Ensuring dealer profitability through proper planning.  Product level Demand Planning to ensure availability of stocks  Identifying and appointing dealers, establishing strategic alliances / tie-ups with suitable channel partners, resulting in deeper market penetration and reach for achieving profitability and increased sales growth.  Handling existing dealers and also appointing new dealers to generate more business for company.  Build relationships directly with prospective contractors and institutional clients. Show less

Education

  • Heritage Institute Of Technology
    Master of Business Administration (MBA), Marketing/Marketing Management, General
    2010 - 2012

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