Experience

Vancouver School of Economics at UBC

• Canada
• Higher Education
• 1 - 100 Employee

• Research Assistant

  • Feb 2023 - Present



UBC Geering Up Engineering Outreach

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Business Development Co-Op Analyst

  • Sep 2021 - Aug 2022

  • Engineered two inbound campaigns, one retaining 35% more previous campers and other acquiring 15% more new students from minority segments YoY and generated overall $40k in direct conversions at first visit conversion rate of 13%. • Created stand-alone Operating Model in Excel with detailed revenue attribution, KPIs/KRIs for Objectives, $30k budget weights relative to ESG commitments and delivered weekly, monthly and seasonal strategy reports and formal ad-hoc analyses. • Coordinated development, execution and improvement of marketing projects for 3 senior program coordinators and aligned audience research, creative processes and managerial timelines to assign creative deliverables to 12 part-time students. • Managed digital Ads finances of $9k by creating itemized budgets, forecasting cost metrics and optimizing resource allocation between funnels based on real-time insights from leads behavior and predictive models. • Led WordPress redesign by administering A/B experiments and coordinated a team of 4 developers to implement solutions that increased user experience survey scores by 55% YoY and streamlined required user-gestures for conversions by 75%. • Overhauled reporting via novel implementation of ETLs, data trackers, interactive visualizations and script-based automations. Show less



Luminai

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Product Design Analyst

  • May 2021 - Aug 2021

  • Designed custom automation solutions for 3 Fortune 500 clients and oversaw completion of contracts exceeding US$3M. • Interviewed target end-users and synthesized user and product research into end-to-end wireframes and prototypes in Figma. • Developed UI assets with acute attention to visual details and followed through with developers to ensure final due diligence. • Analyzed product usage data and tested UI components in live settings to contemporaneously deliver tailored UX with PMF. Show less