Mridu Parakh

Marketing Assistant at IHB Education
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Location
Kolkata, West Bengal, India, IN

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Experience

    • Sri Lanka
    • Higher Education
    • 1 - 100 Employee
    • Marketing Assistant
      • Sep 2020 - Present

      Currently working as a Marketing Assistant for Salon Nayana & IHB Education (Institute of Hairdressers & Beauticians). • Assist in handling the social media platform including their website, e-mail marketing, Instagram, Facebook, etc. • Maintain and manage potential databases and forward positive leads to the sales team. • Write quality blogs on topics related to beauty & salons, that is persuasive, interesting, and engaging. • Connect & communicate with bloggers for collaborations. • Conduct market surveys and analyze customer feedback for improved performance and customer experience improvement. • Strategize, plan create and execute marketing campaigns to boost organic reach and engagement. • Connect with Salon & Academy manager to discuss & plan progress & maintain a smooth flow of work. Show less

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Key Account Executive
      • Jan 2020 - Jul 2020

      My role here included handling Premium Accounts (mostly included retail, salon, restaurants, hospitals, service sector). This was an end to end task which included building prospects, maintaining data, onboarding clients, servicing them & selling them products to generate revenue for the company. My role here included handling Premium Accounts (mostly included retail, salon, restaurants, hospitals, service sector). This was an end to end task which included building prospects, maintaining data, onboarding clients, servicing them & selling them products to generate revenue for the company.

    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Corporate Sales Executive
      • Sep 2018 - Oct 2019

      Worked as Corporate Sales Executive for 14 months. Was responsible for lead generation, fixing appointments, making the sales pitch, onboarding clients and servicing them, and also catering to their issues & grievances and generating invoices. Basically, it was an end to end work where I held complete responsibility of servicing my client. Worked as Corporate Sales Executive for 14 months. Was responsible for lead generation, fixing appointments, making the sales pitch, onboarding clients and servicing them, and also catering to their issues & grievances and generating invoices. Basically, it was an end to end work where I held complete responsibility of servicing my client.

    • India
    • Utilities
    • Intern
      • Jan 2018 - Jul 2018

      Hostel Backpack was an idea born during the Entrepreneurship program at my college. As a startup my role was nothing specific and confined. But included from researching, to meeting prospects, teaming with colleges, purchasing, pricing stocks, selling, marketing our service, etc. Hostel Backpack was an idea born during the Entrepreneurship program at my college. As a startup my role was nothing specific and confined. But included from researching, to meeting prospects, teaming with colleges, purchasing, pricing stocks, selling, marketing our service, etc.

Education

  • IFIM Business School
    Postgraduate Degree, Marketing
    2016 - 2018

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