Experience

Innovopro

• Israel
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Chief Commercial Officer (CCO) EU & ROW

  • Aug 2022 - Present

• VP Business Development

  • 2019 - Aug 2022



Teva Pharmaceuticals

• Israel

• Head of Pricing & Reimbursement for Teva Growth Markets Region

  • Dec 2016 - 2018

  • Responsible for market access activities on new specialty products and pricing and reimbursement governance for all Teva’s Products optimizing pricing decisions in more than 20 diverse markets. • Implementing best practices, policies and tools for enhanced pricing decisions across markets. • Member of global Teva and EU/US regional Specialty Market access teams, participating in global forums (PVTs, Payers value teams) and global pricing processes. • Responsible for market access activities on new specialty products and pricing and reimbursement governance for all Teva’s Products optimizing pricing decisions in more than 20 diverse markets. • Implementing best practices, policies and tools for enhanced pricing decisions across markets. • Member of global Teva and EU/US regional Specialty Market access teams, participating in global forums (PVTs, Payers value teams) and global pricing processes.



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Vice President Generics business & Brands Liaison, Japan & S.Korea Region, Teva Pharmaceuticals

  • 2012 - 2016

  • Led regional commercial activities on generic products on both strategic and operational level.• Member of regional management team and represented Teva as Joint Steering Committee member in Korean joint venture.• Proven track record of Introduction and execution of Teva Japan pipeline plan of over 100 active projects worth hundreds of millions of dollars in aggregated value.• Established Commercial Excellence activities (Sales force effectiveness, Portfolio optimization).• Business development role: executed in-license acquisitions and out-licensing products to 3rd parties, divestment of assets projects and valuations and assessments of key assets opportunities.• Took active part in negotiations, agreement drafting and integration activities for Teva-Takeda joint venture in Japan and building Teva’s greenfield joint venture in Korea. Show less

• Head of Product Portfolio Management - International Group

  • 2008 - 2012

  • Supported region main markets: Japan, China, Mexico, Brazil, Russia and EE markets, SEE markets, Asia Pacific and Turkey.• Responsible to grow region top and bottom line by introducing new products and optimizing existing portfolio assets while aligning to markets diversified business strategies. • Proven track record of identifying to designing winning strategies for new products, executed project management processes until successful launch – brought successfully to market more than 100 products.• Led cross-functional teams (commercial, R&D, RA, operations and legal units) with overall responsibility for defining projects strategies and overseeing execution.• Engaged regional senior management of risk factors and created mitigation plans to ensure appropriate balanced company approach. Show less

• Sales & Account Manager, TAPI (Teva Active Ingredients division), Teva Pharmaceuticals

  • 2004 - 2008

  • Account manager for key Teva’s pharma sites (R&D and operations) responsible for sales of TAPI products worth hundreds of millions of USD as well as giving best in class service and support per customers’ needs.• Collaborated with Teva US/EU teams in R&D, Portfolio, RA and Launch forums and operational processes.• TAPI Portfolio management – carried market research and prepared position papers for pipeline candidates, developed long term forecasting and modelling tools to assist in business growth strategies Show less