Mpumelelo Ngewu
Senior Art Director at Saatchi & Saatchi South Africa- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Xhosa -
Topline Score
Bio
Experience
-
Saatchi & Saatchi South Africa
-
South Africa
-
Advertising Services
-
1 - 100 Employee
-
Senior Art Director
-
Dec 2021 - Present
My Responsibilities include working closely with the copywriter to generate creative TTL ideas and concepts to fulfil the client's brief. Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. Gaining an understanding of the target audience and business that the advert is aimed at. Meeting with the creative director and account managers before presenting ideas to clients. Pitching ideas to clients. Briefing other members of the creative team. Commissioning photographers, artists or film-makers to work on projects. Visiting and assessing locations for potential shoots working on location. Attending meetings at production houses and with other directors. Working in editing suites to oversee the finished product. From time to time advising junior creatives, reviewing their work and asisting their output. Show less
-
-
-
Catch + Release
-
South Africa
-
Advertising Services
-
1 - 100 Employee
-
Senior Art Director
-
Nov 2020 - Nov 2021
My Responsibilities include working closely with the copywriter to generate creative TTL ideas and concepts to fulfil the client's brief. Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. Gaining an understanding of the target audience and business that the advert is aimed at. Meeting with the creative director and account managers before presenting ideas to clients. Pitching ideas to clients. Briefing other members of the creative team. Commissioning photographers, artists or film-makers to work on projects. Visiting and assessing locations for potential shoots working on location. Attending meetings at production houses and with other directors. Working in editing suites to oversee the finished product. From time to time advising junior creatives, reviewing their work and asisting their output. Show less
-
-
-
M&C Saatchi Abel
-
South Africa
-
Advertising Services
-
100 - 200 Employee
-
Senior Art Director
-
Jun 2018 - Feb 2020
My Responsibilities include working closely with the copywriter to generate creative TTL ideas and concepts to fulfil the client's brief. Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. Gaining an understanding of the target audience and business that the advert is aimed at. Meeting with the creative director and account managers before presenting ideas to clients. Pitching ideas to clients. Briefing other members of the creative team. Commissioning photographers, artists or film-makers to work on projects. Visiting and assessing locations for potential shoots working on location. Attending meetings at production houses and with other directors. Working in editing suites to oversee the finished product. From time to time advising junior creatives, reviewing their work and asisting their output. Show less
-
-
-
J.Walter Thompson Cape Town
-
South Africa
-
Senior Art Director
-
Jan 2011 - Jun 2018
My work experience includes concept ideation and crafting which stretches across Through-The-Line touch points with each channel contributing to best deliver the desired outcome for the relevant campaigns. I have an understanding of the big idea and incorporate the collaborative process that blends strategic insights with ideas which assist in meeting the campaigns overall objectives. My Responsibilities include working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief. Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. Gaining an understanding of the target audience and business that the advert is aimed at. Meeting with the creative director and account managers before presenting ideas to clients. Pitching ideas to clients. Briefing other members of the creative team. Commissioning photographers, artists or film-makers to work on projects. Visiting and assessing locations for potential shoots working on location. Attending meetings at production houses and with other directors. Working in editing suites to oversee the finished product. From time to time advising junior creatives, reviewing their work and asisting their output. Show less
-
-
-
The Jupiter Drawing Room Cape Town
-
South Africa
-
Marketing and Advertising
-
1 - 100 Employee
-
Art Director
-
Jan 2010 - Jul 2010
Working under senior teams to execute client briefs to generate creative TTL ideas and concepts to fulfil the client's brief. Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. Gaining an understanding of the target audience and business that the advert is aimed at. Working under senior teams to execute client briefs to generate creative TTL ideas and concepts to fulfil the client's brief. Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. Gaining an understanding of the target audience and business that the advert is aimed at.
-
-
Education
-
Red & Yellow Creative School of Business
Art Direction and Graphic Design -
Pinelands High School
Matriculated with Merit