Matthieu Pouget Abadie

Chief Marketing Officer (CMO) & Chief Revenue Officer (CRO) at Fixter
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United Kingdom
    • Vehicle Repair and Maintenance
    • 1 - 100 Employee
    • Chief Marketing Officer (CMO) & Chief Revenue Officer (CRO)
      • Aug 2022 - Present

      Leading Fixter's development and growth across Europe. I am responsible for growth, marketing, brand and revenue performance. Leading Fixter's development and growth across Europe. I am responsible for growth, marketing, brand and revenue performance.

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Angel Investor & Advisor
      • Oct 2021 - Present

      Business leader & Growth / Marketing expert helping to launch, advise or invest in startups / scaleups. I support founders in launching and scaling their business as an investor and advisor (multiple advisory positions to Marketing, Growth & Revenue teams in a wide variety of companies - B2B Saas platforms, DTC, Marketplaces, Online Education etc.). Business leader & Growth / Marketing expert helping to launch, advise or invest in startups / scaleups. I support founders in launching and scaling their business as an investor and advisor (multiple advisory positions to Marketing, Growth & Revenue teams in a wide variety of companies - B2B Saas platforms, DTC, Marketplaces, Online Education etc.).

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Member
      • Jun 2021 - Present

    • Higher Education
    • 700 & Above Employee
    • Vice President Marketing
      • Feb 2021 - Aug 2022

      Responsible for OpenClassrooms' marketing strategy and operations.> Led brand, growth and marketing strategy for OpenClassrooms to achieve company goals (B2C and B2B business lines).> Oversaw all areas of marketing including Growth Marketing (Paid Acquisition, SEO, CRM), Partnerships, Content, Brand, Communications, Creative and International Expansion.+40 people under management.

    • VP of Students Recruitment (B2C Marketing & Sales)
      • Jan 2019 - Feb 2021

      > Led OpenClassrooms' consumers business lines (full P&L ownership) and our students acquisition & retention strategy & operations.> Responsible for Growth Marketing (Paid Acquisition SEO, CRM), Partnerships, Students Sourcing, Inside Sales & Admissions teams.+25 people under management.

    • Head of Growth Marketing
      • Jun 2018 - Dec 2018

      > Led OpenClassrooms' growth marketing strategy and operations for both B2C (Students) and B2B (Employers/Corporates).6 people under management.

    • Germany
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Head of Growth Marketing
      • Aug 2016 - Jun 2018

      > Led growth marketing & demand operations for Uber's biggest competitor in France (ride-hailing), till its acquisition by the Free Now group (backed by the BMW Group and Mercedes-Benz Mobility) in Dec 2017. > Developed growth & marketing functions inc. Paid Acquisition, CRM, SEO, ASO, Influencer Marketing and Product Marketing. +10 people under management Kapten (ex-Chauffeur Privé) was acquired by Daimler in December 2017 and is now part of the Free Now group since September 2020. Show less

    • United Kingdom
    • Business Consulting and Services
    • 500 - 600 Employee
    • Senior Consultant
      • Aug 2015 - Aug 2016

      Senior consultant, working with clients on marketing & growth strategy, brand positioning, organization design and designing marketing & communication capabilities Specialized in the Consumer Product & Financial services sectors in an international context Senior consultant, working with clients on marketing & growth strategy, brand positioning, organization design and designing marketing & communication capabilities Specialized in the Consumer Product & Financial services sectors in an international context

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant
      • Jun 2009 - Sep 2013

      Consultant, specialized in financial services, retail and e-commerce Consultant, specialized in financial services, retail and e-commerce

    • United States
    • Financial Services
    • 700 & Above Employee
    • M&A Analyst
      • Nov 2007 - Sep 2008

Education

  • INSEAD
    Master of Business Administration (M.B.A.), Business Administration and Management, General
    2014 - 2014
  • ESCP Europe
    Master’s Degree, Finance
    2006 - 2007
  • Institut d'Etudes politiques de Paris
    Master, Economics & Development Policies
    2004 - 2006

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