Matthieu Pouget Abadie
Chief Marketing Officer (CMO) & Chief Revenue Officer (CRO) at Fixter- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Experience
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Fixter
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United Kingdom
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Vehicle Repair and Maintenance
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1 - 100 Employee
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Chief Marketing Officer (CMO) & Chief Revenue Officer (CRO)
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Aug 2022 - Present
Leading Fixter's development and growth across Europe. I am responsible for growth, marketing, brand and revenue performance. Leading Fixter's development and growth across Europe. I am responsible for growth, marketing, brand and revenue performance.
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London Startup Network
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United Kingdom
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Events Services
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1 - 100 Employee
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Angel Investor & Advisor
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Oct 2021 - Present
Business leader & Growth / Marketing expert helping to launch, advise or invest in startups / scaleups. I support founders in launching and scaling their business as an investor and advisor (multiple advisory positions to Marketing, Growth & Revenue teams in a wide variety of companies - B2B Saas platforms, DTC, Marketplaces, Online Education etc.). Business leader & Growth / Marketing expert helping to launch, advise or invest in startups / scaleups. I support founders in launching and scaling their business as an investor and advisor (multiple advisory positions to Marketing, Growth & Revenue teams in a wide variety of companies - B2B Saas platforms, DTC, Marketplaces, Online Education etc.).
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TechMarketingLeaders🇫🇷
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Technology, Information and Internet
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1 - 100 Employee
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Member
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Jun 2021 - Present
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OpenClassrooms
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Higher Education
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700 & Above Employee
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Vice President Marketing
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Feb 2021 - Aug 2022
Responsible for OpenClassrooms' marketing strategy and operations.> Led brand, growth and marketing strategy for OpenClassrooms to achieve company goals (B2C and B2B business lines).> Oversaw all areas of marketing including Growth Marketing (Paid Acquisition, SEO, CRM), Partnerships, Content, Brand, Communications, Creative and International Expansion.+40 people under management.
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VP of Students Recruitment (B2C Marketing & Sales)
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Jan 2019 - Feb 2021
> Led OpenClassrooms' consumers business lines (full P&L ownership) and our students acquisition & retention strategy & operations.> Responsible for Growth Marketing (Paid Acquisition SEO, CRM), Partnerships, Students Sourcing, Inside Sales & Admissions teams.+25 people under management.
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Head of Growth Marketing
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Jun 2018 - Dec 2018
> Led OpenClassrooms' growth marketing strategy and operations for both B2C (Students) and B2B (Employers/Corporates).6 people under management.
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FREENOW
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Head of Growth Marketing
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Aug 2016 - Jun 2018
> Led growth marketing & demand operations for Uber's biggest competitor in France (ride-hailing), till its acquisition by the Free Now group (backed by the BMW Group and Mercedes-Benz Mobility) in Dec 2017. > Developed growth & marketing functions inc. Paid Acquisition, CRM, SEO, ASO, Influencer Marketing and Product Marketing. +10 people under management Kapten (ex-Chauffeur Privé) was acquired by Daimler in December 2017 and is now part of the Free Now group since September 2020. Show less
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Consulting by Kantar
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United Kingdom
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Business Consulting and Services
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500 - 600 Employee
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Senior Consultant
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Aug 2015 - Aug 2016
Senior consultant, working with clients on marketing & growth strategy, brand positioning, organization design and designing marketing & communication capabilities Specialized in the Consumer Product & Financial services sectors in an international context Senior consultant, working with clients on marketing & growth strategy, brand positioning, organization design and designing marketing & communication capabilities Specialized in the Consumer Product & Financial services sectors in an international context
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Weave
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France
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Business Consulting and Services
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1 - 100 Employee
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Consultant
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Jun 2009 - Sep 2013
Consultant, specialized in financial services, retail and e-commerce Consultant, specialized in financial services, retail and e-commerce
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J.P. Morgan
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United States
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Financial Services
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700 & Above Employee
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M&A Analyst
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Nov 2007 - Sep 2008
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Education
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INSEAD
Master of Business Administration (M.B.A.), Business Administration and Management, General -
ESCP Europe
Master’s Degree, Finance -
Institut d'Etudes politiques de Paris
Master, Economics & Development Policies