Mpho Mashea
Event Strategist at Fave Struck- Claim this Profile
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Bio
Experience
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Fave Struck
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South Africa
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Events Services
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1 - 100 Employee
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Event Strategist
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Aug 2022 - Present
- Determine event goals and objectives in consultation with senior management - Formulate and implement strategies and tactics (event plans) that ensure goals and objectives are met. - Allocate internal/external resources (human/financial ) for maximum benefit - Assess and evaluate existing event strategies and plans to identify opportunities for performance - Improvement (event effectiveness) Identify event growth opportunities (revenue, sponsorship, products, services, etc.) - Manage relationships with key event stakeholders, strategic partners and suppliers - Research market and industry trends that will impact event performance Conduct participant needs analysis to ensure event relevance, value - Identify and evaluate event performance (individual and organizational participant performance; individual and team performance; sponsorship ROI; supplier performance, etc.) Show less
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Artistic Ghetto Crafts
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South Africa
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Advertising Services
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1 - 100 Employee
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Chief Executive Officer
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Feb 2015 - Present
• Handle day to day running of the establishment. • Devise high level strategies to direct the company’s overall growth. • Outsource high skilled service providers to give clients the best quality efficient products & services. • Handle day to day running of the establishment. • Devise high level strategies to direct the company’s overall growth. • Outsource high skilled service providers to give clients the best quality efficient products & services.
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Project Manager
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May 2013 - Oct 2014
• Develop project concepts & maintain optimal workflow. • Work with graphic designers to develop traditional & digital marketing materials that clearly communicate the project values. • Create a detailed programming and development tasks for the project team. • Seek monetary & benefit in kind sponsorship. • Develop project concepts & maintain optimal workflow. • Work with graphic designers to develop traditional & digital marketing materials that clearly communicate the project values. • Create a detailed programming and development tasks for the project team. • Seek monetary & benefit in kind sponsorship.
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Education
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TOSA College (Centre For Entrepreneurship)
Business Administration and Management, General