Mark Peterson

Marketing Manager at Athlete Institute
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA

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Experience

  • Athlete Institute
    • New Zealand
    • Wellness and Fitness Services
    • Marketing Manager
      • Apr 2015 - Present

      Marketing Manager for all of Athlete Institute's fitness, sports and entertainment properties; Athlete Institute Leagues, Camps and Clinics, Orangeville Prep Basketball, Athlete Institute Football Club, BioSteel All Canadian Basketball Games, Core5 Fitness, CrossFit Orangeville, Purple Owl Pilates, Bear Cub Coffee Bar.

    • Game Operations Manager
      • Jan 2016 - Present

      Game Operations Manager for Orangeville Prep Basketball Academy

    • Director of Leagues
      • Sep 2017 - Present

      Director of Athlete Institute Leagues — Youth Basketball (AIYBL & AI Street Ball), Soccer (AIYSL), Volleyball (AIYVL) and Men's Basketball (The A League).

  • BioSteel All Canadian Games
    • Spectator Sports
    • Event Management
      • Jan 2016 - Present

      Event Operations, Game Ops, Media, Marketing & Communications for annual BioSteel All Canadian Basketball Games - All-star games featuring the top 24 girls and boys Canadian high school basketball players, live on TSN. Event Operations, Game Ops, Media, Marketing & Communications for annual BioSteel All Canadian Basketball Games - All-star games featuring the top 24 girls and boys Canadian high school basketball players, live on TSN.

  • Ontario Scholastic Basketball Association (OSBA)
    • Canada
    • Spectator Sports
    • Marketing and Communications Manager
      • Apr 2015 - Apr 2018

      Marketing and Communications for the first 3 seasons of Canada's first prep high school basketball league. Built 'OSBA Game of the Week' Live Stream. Marketing and Communications for the first 3 seasons of Canada's first prep high school basketball league. Built 'OSBA Game of the Week' Live Stream.

  • Orangeville A's
    • Game Operations and Communications
      • Nov 2015 - May 2017

      Game Operations and Communications for professional basketball team, Orangeville A's (National Basketball League of Canada) Game Operations and Communications for professional basketball team, Orangeville A's (National Basketball League of Canada)

  • North American Society for Sport Management (NASSM)
    • Higher Education
    • Conference Organizing Committee
      • Sep 2014 - Jun 2015

      Brochure DevelopmentSocial Activity Coordination Sponsorships Brochure DevelopmentSocial Activity Coordination Sponsorships

  • Invitational High School Boys Elite Development Camp
    • Basketball Coach
      • 2012 - 2013

  • Boys Summer Skills Camp
    • Basketball Camp Instructor
      • 2012 - 2013

  • Prime Focus Satellite
    • Canada
    • Telecommunications
    • 1 - 100 Employee
    • Office Manager
      • 2008 - 2010

Education

  • University of Ottawa
    Master's Degree (M.H.K.), Sport Management
    2014 - 2016
  • University of Waterloo
    Bachelor of Arts (B.A.), Sport Business
    2009 - 2014
  • Forest Heights Collegiate Institute
    2004 - 2009

Community

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