Experience

Goose

• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Dec 2023 - 1 month

  Goose provides a modern, automated booking alternative that interfaces and sits atop existing kennel management systems — improving the end-to-end customer experience while optimizing available inventory, creating new and more profitable revenue, and streamlining operations.



Hone

• Technology, Information and Internet

• VP of Marketing

  • Apr 2020 - Sep 2023

  San Diego, California, United States From the only marketing person to building a full marketing team, I built Hone’s marketing program from seed-stage startup through their $30M Series B. - Using 1st party research, industry research, customer interviews, and industry experts I led the initiative to develop and validate our category and brand position. - 5x year over year growth in customer acquisition by scaling lead generation through search programs, SEO optimization, live events, affiliate programs, and dramatic… Show more From the only marketing person to building a full marketing team, I built Hone’s marketing program from seed-stage startup through their $30M Series B. - Using 1st party research, industry research, customer interviews, and industry experts I led the initiative to develop and validate our category and brand position. - 5x year over year growth in customer acquisition by scaling lead generation through search programs, SEO optimization, live events, affiliate programs, and dramatic improvements to conversion rate. - 2x year over year organic traffic growth through Hone's content marketing programs, which included webinars, ebooks, and 1st party research. - Built and managed a cross-functional marketing team of 12 members that encompassed communications, design, digital marketing, product marketing, and sales operations. - Developed predictible pipeline models using CRM data and analytics tools to stay ahead of pipeline needs for future quarters. Headed up Sales Operations by implementing and administered sales tools, reporting, and marketing automation programs. A large percentage of Hone’s leads directly schedule a demo with sales. - Rebuilt and optimized the Hone website, earning design awards and resulting in a 1.9x improvement to conversion rates. Show less



Ellivent

• United States
• Events Services

• Co-Founder & President

  • May 2019 - Apr 2020

  San Diego, CA I co-founded a company called Ellivent that streamlines the way exhibitors, trade shows, and suppliers work together by combining a trade show listing marketplace and exhibit management software. After a year of development, Ellivent was shuttered due to the start of the COVID pandemic.



Cloudbeds

• United States
• Hospitality
• 500 - 600 Employee

• Director of Marketing

  • Jun 2017 - May 2019

  Greater San Diego Area Head of marketing for a high-growth B2B SaaS company in the hospitality industry operating multiple brands globally and localized in English, Spanish, and Portuguese. - Expanded monthly new ARR by 8x. - Increased monthly booked demos by 260% through paid search, affiliate campaigns, and SEO optimization, without increasing average cost per booked demo. - Reduced demo no-show rates by 20% by implementing a new appointment booking system that made it easier to schedule appointments… Show more Head of marketing for a high-growth B2B SaaS company in the hospitality industry operating multiple brands globally and localized in English, Spanish, and Portuguese. - Expanded monthly new ARR by 8x. - Increased monthly booked demos by 260% through paid search, affiliate campaigns, and SEO optimization, without increasing average cost per booked demo. - Reduced demo no-show rates by 20% by implementing a new appointment booking system that made it easier to schedule appointments, send personalized reminders, track no-shows, and trigger automations. Show less



Global Analytics

• Brazil
• Financial Services
• 1 - 100 Employee

• Senior Director of Digital Marketing and User Experience

  • Sep 2011 - Jan 2017

  San Diego, CA Hired and managed a team of 22 marketing, UX, and design professionals that spanned multiple brands in the US and the UK with an annual budget of $15M. - Grew digital acquisition 70% through organic search, paid search and affiliate campaigns. - Reduced time-to-market by developing UX teams across the globe (U.S./India) and introducing prototyping tools and remote user testing. - Managed a staff of 22 marketing, UX, and design professionals covering multiple brands across the U.S.… Show more Hired and managed a team of 22 marketing, UX, and design professionals that spanned multiple brands in the US and the UK with an annual budget of $15M. - Grew digital acquisition 70% through organic search, paid search and affiliate campaigns. - Reduced time-to-market by developing UX teams across the globe (U.S./India) and introducing prototyping tools and remote user testing. - Managed a staff of 22 marketing, UX, and design professionals covering multiple brands across the U.S. and U.K. - Planned and managed a $15M annual marketing budget for affiliate advertising, paid search, display ads, social media campaigns, and SEO optimization. Show less



Digitaria Interactive

• Sr. Analyst & Web Analytics Evangelist

  • Nov 2010 - Sep 2011

  San Diego, CA Created behavioral analytics models and visitor segmentation strategies that optimized online marketing/site performance. Provided one-on-one consultations with Fortune 100 clients.



Provide Commerce

• Bangladesh
• Software Development

• Analyst, Site Optimization

  • Nov 2009 - Nov 2010

  Enhanced website visitor experiences and improved site conversion by designing and deploying new website features, and landing page tests.



Google

• United States
• Software Development
• 700 & Above Employee

• Product Strategist - Google Analytics & Website Optimizer

  • Jul 2006 - Sep 2009

  Implemented Google Analytics and Website Optimizer services and solutions to 60+ websites with Fortune 100 advertisers. Managed a team of technical specialists to deliver business insights for newly installed clients.

• Account Strategist - Ad Sales

  • May 2004 - Jul 2006

  Designed and managed search marketing campaigns for premier entertainment clients. - Built a 6M+ keyword campaign for Yahoo! Music that doubled quarterly ad spend. - Developed keyword tools that reduced the time needed to build new search campaigns by 80%.



GameSpy

• Computer Games
• 1 - 100 Employee

• Advertising Account Manager

  • Sep 2003 - Mar 2004

  Managed $1.2M in digital advertising campaigns that included text and display advertisements, contests, special promotions, direct marketing, and newsletters to maximize customer response.