Moyosola Kara
Associate Director of Marketing at Broken String Biosciences- Claim this Profile
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English Full professional proficiency
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Yoruba Full professional proficiency
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French Elementary proficiency
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Bio
Felicia Akinnuwa
Before Moyo and I worked together at Eze we were good friends and working together only strengthened our friendship. She consistently gave more than 100% in her role even as she adapted to a different industry and an ever-changing business landscape. Her contributions to Eze surpassed that of her role. Her leadership skills aided in building and sustaining different functional teams. Her critical thinking and problem solving skills played an integral role in strategy and operations development as needed for the growing startup. Moyo is a delight to work with and would be a great asset in any role.
Jessica Rich
I worked closely with Moyo when she served as the Director of Communications on my team. Moyo excelled in this role, exhibiting one of the highest levels of productivity I have ever seen. Moyo maintained high standards for accuracy, quality, and creativity. Moyo possesses a "can do" attitude while taking on news tasks and projects with a smile. Moyo has an upbeat and engaging personality which serves her well when engaging with teammates and external partners. She is very well organized and keeps track of details with diligent follow through. Moyo takes initiative and goes beyond the expectations of the job. I am grateful I had the opportunity to work with Moyo, for her contributions to my team, and am confident she has the intelligence, work ethic, and communications skills to add value where ever she works.
Felicia Akinnuwa
Before Moyo and I worked together at Eze we were good friends and working together only strengthened our friendship. She consistently gave more than 100% in her role even as she adapted to a different industry and an ever-changing business landscape. Her contributions to Eze surpassed that of her role. Her leadership skills aided in building and sustaining different functional teams. Her critical thinking and problem solving skills played an integral role in strategy and operations development as needed for the growing startup. Moyo is a delight to work with and would be a great asset in any role.
Jessica Rich
I worked closely with Moyo when she served as the Director of Communications on my team. Moyo excelled in this role, exhibiting one of the highest levels of productivity I have ever seen. Moyo maintained high standards for accuracy, quality, and creativity. Moyo possesses a "can do" attitude while taking on news tasks and projects with a smile. Moyo has an upbeat and engaging personality which serves her well when engaging with teammates and external partners. She is very well organized and keeps track of details with diligent follow through. Moyo takes initiative and goes beyond the expectations of the job. I am grateful I had the opportunity to work with Moyo, for her contributions to my team, and am confident she has the intelligence, work ethic, and communications skills to add value where ever she works.
Felicia Akinnuwa
Before Moyo and I worked together at Eze we were good friends and working together only strengthened our friendship. She consistently gave more than 100% in her role even as she adapted to a different industry and an ever-changing business landscape. Her contributions to Eze surpassed that of her role. Her leadership skills aided in building and sustaining different functional teams. Her critical thinking and problem solving skills played an integral role in strategy and operations development as needed for the growing startup. Moyo is a delight to work with and would be a great asset in any role.
Jessica Rich
I worked closely with Moyo when she served as the Director of Communications on my team. Moyo excelled in this role, exhibiting one of the highest levels of productivity I have ever seen. Moyo maintained high standards for accuracy, quality, and creativity. Moyo possesses a "can do" attitude while taking on news tasks and projects with a smile. Moyo has an upbeat and engaging personality which serves her well when engaging with teammates and external partners. She is very well organized and keeps track of details with diligent follow through. Moyo takes initiative and goes beyond the expectations of the job. I am grateful I had the opportunity to work with Moyo, for her contributions to my team, and am confident she has the intelligence, work ethic, and communications skills to add value where ever she works.
Felicia Akinnuwa
Before Moyo and I worked together at Eze we were good friends and working together only strengthened our friendship. She consistently gave more than 100% in her role even as she adapted to a different industry and an ever-changing business landscape. Her contributions to Eze surpassed that of her role. Her leadership skills aided in building and sustaining different functional teams. Her critical thinking and problem solving skills played an integral role in strategy and operations development as needed for the growing startup. Moyo is a delight to work with and would be a great asset in any role.
Jessica Rich
I worked closely with Moyo when she served as the Director of Communications on my team. Moyo excelled in this role, exhibiting one of the highest levels of productivity I have ever seen. Moyo maintained high standards for accuracy, quality, and creativity. Moyo possesses a "can do" attitude while taking on news tasks and projects with a smile. Moyo has an upbeat and engaging personality which serves her well when engaging with teammates and external partners. She is very well organized and keeps track of details with diligent follow through. Moyo takes initiative and goes beyond the expectations of the job. I am grateful I had the opportunity to work with Moyo, for her contributions to my team, and am confident she has the intelligence, work ethic, and communications skills to add value where ever she works.
Credentials
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Certified Search Engine Marketing
StukentNov, 2022- Nov, 2024 -
Associate Member of the Chartered Institute of Marketing
CIM | The Chartered Institute of MarketingMar, 2022- Nov, 2024 -
Product management
University of Cape TownDec, 2020- Nov, 2024 -
Communicating During Global Emergencies
Emory UniversityApr, 2020- Nov, 2024 -
Strategic Brand Management
edXFeb, 2018- Nov, 2024
Experience
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Broken String Biosciences
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United Kingdom
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Biotechnology Research
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1 - 100 Employee
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Associate Director of Marketing
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Oct 2023 - Present
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Eze
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Marketing and Communications
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Feb 2021 - Mar 2023
I built the marketing and communications teams from the ground up leading the growth marketing and communications strategies across the EMEA and North American region, increasing brand awareness and qualified leads which grew MOM revenue by an average of 60%. I built the marketing and communications teams from the ground up leading the growth marketing and communications strategies across the EMEA and North American region, increasing brand awareness and qualified leads which grew MOM revenue by an average of 60%.
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7RiverLabs by 54gene
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Nigeria
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Communications Consultant
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Jun 2021 - Aug 2021
I created the go-to market strategy and communications campaigns for 7RiverLabs, a B2B2C diagnostics product by 54gene. I created the go-to market strategy and communications campaigns for 7RiverLabs, a B2B2C diagnostics product by 54gene.
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54gene
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Nigeria
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Biotechnology Research
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100 - 200 Employee
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Director of Communications
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Nov 2019 - Jan 2021
I was employed as the first ever Director of Communications building out the communications teams and strategy for the Nigerian and U.S markets. Here, I also crafted marketing communications campaigns for the novel COVID-19 and diagnostic products as well as high level communications strategy for first of its kind public-private partnerships. I was employed as the first ever Director of Communications building out the communications teams and strategy for the Nigerian and U.S markets. Here, I also crafted marketing communications campaigns for the novel COVID-19 and diagnostic products as well as high level communications strategy for first of its kind public-private partnerships.
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Hans and René
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Nigeria
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager
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Nov 2018 - Nov 2019
I oversaw marketing campaigns, brand management, market research, and trends analysis ensuring the brand's share of voice was growing and consistent across the country. I utilised various channels and marketing efforts including events, email campaigns, web pages, and promotional material while simultaneously growing the brand’s digital presence by 50% on its key platform, Instagram I also created impactful market audits and surveys for comprehensive feedback from customers to support the product and sales team to build products that met the needs of our target audience increasing sales by 45% in 1 year. Show less
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Pulse Nigeria
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Nigeria
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Book and Periodical Publishing
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1 - 100 Employee
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Key Accounts Manager
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Jun 2017 - Nov 2018
Managed digital strategy of key account, 'Nigerian Breweries' plc's portfolio of 10 alcoholic brands which included Heineken, Tiger, Strongbow, Stella, Star lager beer, to name a few. Won the ADVAN Award for 'City of Friends' digital campaign for 33 Export. Managed digital strategy of key account, 'Nigerian Breweries' plc's portfolio of 10 alcoholic brands which included Heineken, Tiger, Strongbow, Stella, Star lager beer, to name a few. Won the ADVAN Award for 'City of Friends' digital campaign for 33 Export.
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So.Me Solutions Co
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Nigeria
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Public Relations and Communications Services
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1 - 100 Employee
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Communications Strategist
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Sep 2016 - Jun 2017
I developed PR strategies, campaigns, press releases and influencer marketing initiatives to improve the positioning of the brands under my management. Brands included but were not limited to: South African Tourism (West Africa), Black Opal (West Africa), SheLeadsAfrica and Sweet Kiwi. I developed PR strategies, campaigns, press releases and influencer marketing initiatives to improve the positioning of the brands under my management. Brands included but were not limited to: South African Tourism (West Africa), Black Opal (West Africa), SheLeadsAfrica and Sweet Kiwi.
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Point Blank Marketing Communications
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South Africa
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Advertising Services
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1 - 100 Employee
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Marketing Executive
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Jan 2013 - Dec 2015
Implemented D2C campaigns across Gauteng and Cape town, South Africa with brands such as: Elizabeth Arden, Toyota, and British American Tobacco Conducted in-store customer surveys for Elizabeth Arden’s market expansion and drafted strategy that saw a 40% increase in sales of Elizabeth Arden’s new product line in 7 months. Implemented D2C campaigns across Gauteng and Cape town, South Africa with brands such as: Elizabeth Arden, Toyota, and British American Tobacco Conducted in-store customer surveys for Elizabeth Arden’s market expansion and drafted strategy that saw a 40% increase in sales of Elizabeth Arden’s new product line in 7 months.
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Developmentnomics (Pty) Ltd
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South Africa
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Business Consulting and Services
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1 - 100 Employee
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Compliance Officer
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Oct 2013 - Jan 2015
• I consulted on matters including but not limited to labour and recruitment as well as labour cases that arose within the business. I supported the drafting of employment contracts and ensured clauses surrounding recruitment and dismissals were compliant.
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Holiday Intern
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Dec 2010 - Sep 2013
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Wallace Mgoqi
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Cape Town Area, South Africa
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Editor
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Dec 2010 - Jan 2011
I edited and proof-read the scripts for Wallace Mgoqi's books entitled, ‘Grace and discipline: Living under apartheid’ and ‘Living beyond Apartheid’ written by Mr Mgoqi, South African activist and former City Manager of Cape Town. I edited and proof-read the scripts for Wallace Mgoqi's books entitled, ‘Grace and discipline: Living under apartheid’ and ‘Living beyond Apartheid’ written by Mr Mgoqi, South African activist and former City Manager of Cape Town.
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Education
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2022 - 2023
University of Surrey
Master's degree, Digital Marketing & Channel Management -
2019 - 2019
Unisa Graduate School of Business Leadership (SBL)
Post Graduate Diploma, Business Administration -
2012 - 2014
University of Pretoria/Universiteit van Pretoria
Bachelor of Commerce (BCom).Law, Economics and Business management -
Fairmont High School
Community
