Moya van der Merwe

Client Account Lead / Media Strategist at Wavemaker South Africa
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Contact Information
Location
City of Johannesburg, Gauteng, South Africa, ZA
Languages
  • English Full professional proficiency
  • Afrikaans Full professional proficiency

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Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Client Account Lead / Media Strategist
      • Mar 2021 - Present

      Portfolio: Telkom Consumer, Telkom Business, Yep, BCX and Openserve. · Account Manager: Senior contact and day to day business lead. · Strategy: Data-driven marketing & media strategy that also considers how owned and earned platforms can maximize campaign performance - ATL and Digital. · Insights and Analytics: Thorough understanding of the Traditional and Digital environments and their role in brand discovery, purchase journeys to conversions/sales. · Measurement, Planning and Buying: Experienced in ATL and Digital Tools. · Campaign Management: From strategy to post campaign analysis. · Administration: Process optimisation to ensure that effectiveness is matched with efficiency. · Facilitating client learning sessions including innovation, best practice, media partners and inspiration workshops. · Pitch development and presentation. Show less

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Media Executive / Strategist
      • Sep 2014 - Feb 2021

      Portfolio: Plascon, Johannesburg Stock Exchange, Converse, Medshield, Whirlpool, KIC, and Brother Africa. Managing the business unit to deliver superior quality client account management in South Africa & Africa. · Data-led Marketing & Media strategy - ATL and Digital. · Project and Media planning on all platforms (Telmar, Media Manager, Nielsen Wizzad+, Arianna, Atlassian JIRA, Analytics, Tag Manager) · Traditional and Digital Media buying. · Campaign management and optimization across all platforms. · Pitch development and presentation. · Team management and training. · Budget and Finance management. · Media Owner relationship management. Show less

    • General Manager
      • Jun 2012 - Aug 2014

      Portfolio: Ster Kinekor, Metrofile, HTH, and Afcon. Contributed to the growth of integrated group media accounts and revenues. · Project manager on various internal projects · Media planning (Telmar) & Media buying (all platforms) · Conducted client, industry and product research · Budget management · Creative concept development and design · Assisted with corporate events and premieres Portfolio: Ster Kinekor, Metrofile, HTH, and Afcon. Contributed to the growth of integrated group media accounts and revenues. · Project manager on various internal projects · Media planning (Telmar) & Media buying (all platforms) · Conducted client, industry and product research · Budget management · Creative concept development and design · Assisted with corporate events and premieres

    • Sales & Marketing Manager
      • Mar 2011 - Feb 2013

      Started Jamoplus Trading, a pet product distribution company for eco-friendly products imported from Malaysia. · Conducted product and business strategy research · Negotiated and sold direct to the public, retailers and veterinarians nationally · Marketed the products nationally using various media channels · Designed marketing material for the business and products · Stock control and warehousing · Bookkeeping Started Jamoplus Trading, a pet product distribution company for eco-friendly products imported from Malaysia. · Conducted product and business strategy research · Negotiated and sold direct to the public, retailers and veterinarians nationally · Marketed the products nationally using various media channels · Designed marketing material for the business and products · Stock control and warehousing · Bookkeeping

    • South Africa
    • Advertising Services
    • 100 - 200 Employee
    • Sales Supervisor and Key Accounts Representative
      • Mar 2005 - Feb 2011

      Portfolio: Advertising Agencies, National Real Estate Companies, and SMEs. Managed the team to meet annual, individual and team, sales targets. · Sold and managed media campaigns for clients across South Africa · New business development · Maintained great relationships with existing clients to encourage repeat business · Delivered presentations to agencies and clients direct · Conducted sales and deal closing training with the reps · Prepared monthly reports and sales forecasts for the Manco report · Monitored sales targets with appropriate appreciation to achievers and action against non-performers · Resolved client queries and complaints to limit account credits · Conducted client and industry research for improved service and sales · Designed creative layouts for clients · Assisted the Asset Management Department with information and pricing for new product and tender purposes · New product development Show less

    • United Kingdom
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Club Admin Coordinator
      • May 2004 - Feb 2005

      Coordinated club administrative, sales and reception duties. · Vetted and processed new and renewing membership applications · Maintained excellent member service standards through the timeous completion of all administrative duties plus feedback on account and contract queries · Performed daily banking and document control duties to comply with company policies and procedures · Ensured Reception paperwork and drop-safe monies were in order on a daily basis · Performed weekly and alternate weekend Manager on Duty (MOD) duties Show less

    • Iceland
    • Telecommunications
    • 1 - 100 Employee
    • Corporate Customer Data Controller
      • Apr 2002 - Mar 2004

      Responsible for maintaining and connecting Vodafone’s Corporate Customer Virtual Private Networks (VPNs). · Connected and upgraded all new Corporate customers to Vodafone and their Virtual Private Networks according to organisational requirements · Resolved client network queries and complaints · Maintained the Virtual Private Networks and Corporate Customer databases Responsible for maintaining and connecting Vodafone’s Corporate Customer Virtual Private Networks (VPNs). · Connected and upgraded all new Corporate customers to Vodafone and their Virtual Private Networks according to organisational requirements · Resolved client network queries and complaints · Maintained the Virtual Private Networks and Corporate Customer databases

Education

  • Henley Business School
    Post-Graduate Diploma in Management Practice, Business Administration and Management, General
    2017 - 2018
  • University of South Africa/Universiteit van Suid-Afrika
    Bachelor of Business Administration (BBA), Communication Science
    2009 - 2012
  • AMASA Workshop
    Media Mechanics - Media Planning
    2010 - 2010
  • Achievers Connection Training
    Further Education and Training Certificate, Management Functions and Activities
    2009 - 2009
  • Reebok Instructors Alliance
    Diploma: Basic Science of Exercise, Sports and Exercise
    1999 - 2000
  • Varsity College
    Diploma: A+ & PC Support, Information Technology
    1999 - 1999
  • Selwyn College
    7th Form - Matric
    1994 - 1998

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