Moya van der Merwe
Client Account Lead / Media Strategist at Wavemaker South Africa- Claim this Profile
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English Full professional proficiency
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Afrikaans Full professional proficiency
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Experience
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Wavemaker South Africa
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South Africa
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Advertising Services
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1 - 100 Employee
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Client Account Lead / Media Strategist
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Mar 2021 - Present
Portfolio: Telkom Consumer, Telkom Business, Yep, BCX and Openserve. · Account Manager: Senior contact and day to day business lead. · Strategy: Data-driven marketing & media strategy that also considers how owned and earned platforms can maximize campaign performance - ATL and Digital. · Insights and Analytics: Thorough understanding of the Traditional and Digital environments and their role in brand discovery, purchase journeys to conversions/sales. · Measurement, Planning and Buying: Experienced in ATL and Digital Tools. · Campaign Management: From strategy to post campaign analysis. · Administration: Process optimisation to ensure that effectiveness is matched with efficiency. · Facilitating client learning sessions including innovation, best practice, media partners and inspiration workshops. · Pitch development and presentation. Show less
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SPACE.TM
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South Africa
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Advertising Services
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1 - 100 Employee
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Media Executive / Strategist
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Sep 2014 - Feb 2021
Portfolio: Plascon, Johannesburg Stock Exchange, Converse, Medshield, Whirlpool, KIC, and Brother Africa. Managing the business unit to deliver superior quality client account management in South Africa & Africa. · Data-led Marketing & Media strategy - ATL and Digital. · Project and Media planning on all platforms (Telmar, Media Manager, Nielsen Wizzad+, Arianna, Atlassian JIRA, Analytics, Tag Manager) · Traditional and Digital Media buying. · Campaign management and optimization across all platforms. · Pitch development and presentation. · Team management and training. · Budget and Finance management. · Media Owner relationship management. Show less
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General Manager
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Jun 2012 - Aug 2014
Portfolio: Ster Kinekor, Metrofile, HTH, and Afcon. Contributed to the growth of integrated group media accounts and revenues. · Project manager on various internal projects · Media planning (Telmar) & Media buying (all platforms) · Conducted client, industry and product research · Budget management · Creative concept development and design · Assisted with corporate events and premieres Portfolio: Ster Kinekor, Metrofile, HTH, and Afcon. Contributed to the growth of integrated group media accounts and revenues. · Project manager on various internal projects · Media planning (Telmar) & Media buying (all platforms) · Conducted client, industry and product research · Budget management · Creative concept development and design · Assisted with corporate events and premieres
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Jamoplus Trading
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South Africa
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Sales & Marketing Manager
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Mar 2011 - Feb 2013
Started Jamoplus Trading, a pet product distribution company for eco-friendly products imported from Malaysia. · Conducted product and business strategy research · Negotiated and sold direct to the public, retailers and veterinarians nationally · Marketed the products nationally using various media channels · Designed marketing material for the business and products · Stock control and warehousing · Bookkeeping Started Jamoplus Trading, a pet product distribution company for eco-friendly products imported from Malaysia. · Conducted product and business strategy research · Negotiated and sold direct to the public, retailers and veterinarians nationally · Marketed the products nationally using various media channels · Designed marketing material for the business and products · Stock control and warehousing · Bookkeeping
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JCDecaux Africa
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South Africa
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Advertising Services
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100 - 200 Employee
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Sales Supervisor and Key Accounts Representative
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Mar 2005 - Feb 2011
Portfolio: Advertising Agencies, National Real Estate Companies, and SMEs. Managed the team to meet annual, individual and team, sales targets. · Sold and managed media campaigns for clients across South Africa · New business development · Maintained great relationships with existing clients to encourage repeat business · Delivered presentations to agencies and clients direct · Conducted sales and deal closing training with the reps · Prepared monthly reports and sales forecasts for the Manco report · Monitored sales targets with appropriate appreciation to achievers and action against non-performers · Resolved client queries and complaints to limit account credits · Conducted client and industry research for improved service and sales · Designed creative layouts for clients · Assisted the Asset Management Department with information and pricing for new product and tender purposes · New product development Show less
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Virgin Active
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United Kingdom
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Wellness and Fitness Services
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700 & Above Employee
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Club Admin Coordinator
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May 2004 - Feb 2005
Coordinated club administrative, sales and reception duties. · Vetted and processed new and renewing membership applications · Maintained excellent member service standards through the timeous completion of all administrative duties plus feedback on account and contract queries · Performed daily banking and document control duties to comply with company policies and procedures · Ensured Reception paperwork and drop-safe monies were in order on a daily basis · Performed weekly and alternate weekend Manager on Duty (MOD) duties Show less
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Vodafone Ireland
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Iceland
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Telecommunications
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1 - 100 Employee
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Corporate Customer Data Controller
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Apr 2002 - Mar 2004
Responsible for maintaining and connecting Vodafone’s Corporate Customer Virtual Private Networks (VPNs). · Connected and upgraded all new Corporate customers to Vodafone and their Virtual Private Networks according to organisational requirements · Resolved client network queries and complaints · Maintained the Virtual Private Networks and Corporate Customer databases Responsible for maintaining and connecting Vodafone’s Corporate Customer Virtual Private Networks (VPNs). · Connected and upgraded all new Corporate customers to Vodafone and their Virtual Private Networks according to organisational requirements · Resolved client network queries and complaints · Maintained the Virtual Private Networks and Corporate Customer databases
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Education
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Henley Business School
Post-Graduate Diploma in Management Practice, Business Administration and Management, General -
University of South Africa/Universiteit van Suid-Afrika
Bachelor of Business Administration (BBA), Communication Science -
AMASA Workshop
Media Mechanics - Media Planning -
Achievers Connection Training
Further Education and Training Certificate, Management Functions and Activities -
Reebok Instructors Alliance
Diploma: Basic Science of Exercise, Sports and Exercise -
Varsity College
Diploma: A+ & PC Support, Information Technology -
Selwyn College
7th Form - Matric