Experience

UM MENAT

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Senior Integrated Media Manager

  • Oct 2022 - Present

  Handling Saudi Telecom Company, Aramco & SRMG Offline Media Activities.

• Integrated Media Manager

  • May 2019 - Oct 2022

  A full-service media agency, UM pioneers great work and is a multiple award winningagency including a prestigious Cannes Award. UM MENAT'Slist of clients rooster include The Coca-Cola Company, L'Oréal,Sony, McDonald's, Reckitt Benckiser and Emirates.Handling Saudi Telecom Company (one of the top Telecom Companies in the region) in addition to ONTIME and SRMG https://www.srmg.com/en/homeMedia Planning, Media Assessments, Competitive Analysis, Adhoc and Syndicated presentations, Data Analysis using Statex Offline/Online and X-plan in addition to the Client support with all related media operations.Handling Media activities at Saudi Telecom Company (stc). My current work includes: Media Planning, Media Assessments, Monthly Competitive Analysis, Adhoc and Syndicated presentations, Data Analysis using Statex Offline/Online and X-plan in addition to the Client support with all related media operations.Mastering all stc’s offline activities: TV, Radio, OOH and Print Media Planning and integration.Pre and post evaluation and end of campaign reporting.Competitive analysis and Media Scenes presentations.Digital Social Media Weekly monitoring covering the competitors’ activities on the top social media platforms.Customizing and improving the system data base for all media Files to improve the accessibility and ease of work.Direct engagement with the Business Unit Director to work on the budgeting, offers and Media assessments.Follow up with the Finance department concerning Invoices, Billing, and all finance related operations.Quality control over the Booking Orders initiated by the Operations department to secure a correct and matching document to send to the client.Maintaining a professional relationship with all the media suppliers and engaging in a frequent work-related activity.Attending client meetings to discuss all Media Matters whether a brief or a post campaign matter in addition to live media reports presenting. Show less



CDA

• Lebanon

• Media/Account/Business Development Manager

  • May 2017 - Apr 2019

  Media representative of National Geographic Abu Dhabi TV Station in Lebanon, part of Fox Network worldwide. "In 2019 Nat Geo has won an Oscar award for their best documentary feature (Free Solo)". Responsible for managing the Company’s clients: Kuwait Airways (Account won), Moussalem Brothers (La Piarra), Capital Insurance, Wilco, EBE, Tony’s Food, Montana College, Byblos Institute, Como and Elysees Shopping (France), and Beirut Eye specialist Hospital. Providing Account handing, Media planning, Booking and post evaluation. Business Development: Responsible for seeking and earning potential clients through Media research and effective contact approach. Preparing relevant presentations containing media figures and information. Show less



Optimedia Lebanon

• Lebanon

• Media Manager

  • Feb 2015 - May 2017

  Handling Mercedes, Swarovski, Panzani, Rio Mare, Tod's, Marina Rinaldi, Kamishibai, Vilebrequin, TSC, Majed Al Futaim, Ericsson, MediaPak, Oil and Gas, Makhzoumi foundation and Librairie Antoine. Media Planning Pre-Post evaluation and scheduling for a Mix of Mediums :(TV, Press, Outdoor, Digital, Cinema and Radio) . Power Point presentations (Media scene, monthly and quarterly competitive analysis, Ad hoc projects) Maconomy Planning and Finance software expert usage. Booking Orders for suppliers and invoicing for the clients. Sponsorship proposals with qualitative and quantitative analysis. Pitches for new potential clients. Statistical Software usage and integration for obtaining research data such as Zplan, Statex, Ariana and Effective Measures. Acquiring special deals for the client for various media sectors. Press Release management and event Press coverage. Client Meetings: Briefing and debriefing, Annual and Semi Annual Marketing Plans Show less



Optimedia Kuwait

• Kuwait

• Media Manager

  • May 2012 - Jan 2015

  Handling Kuwaiti Danish Dairy (KDD) , Kallista Jewlery, Elements accessories and watches and Al Jara flower and weddings management. Medina Planning for All Pan Arab and GCC countries. Media Planning Pre-Post evaluation and scheduling for Mix Media (TV, Press and Radio) Online monitoring and competitive analysis. Power Point presentations (Media scene, monthly and quarterly competitve analysis,Ad hoc projects) Media plans invoicing and follow up. Sponsorship proposals with qualitative and quantitative analysis. Show less



Integrated Communications, Icom

• Media Production
• 1 - 100 Employee

• Senior Media Planner

  • 2008 - Apr 2012

  Integrated Communication— Media Buying Unit agency serving huge businesses in the Kingdom of Saudi Arabia and Dubai. Major competitor with the most well-known Advertising and Media agencies local and multinational. Design and execute media strategies that meet client objectives. www.icommea.com Senior Media Planner Executive/Jeddah, KSA 2008 to Present •Key Accounts and Clients: Drive Account (Toyota, Toyota after sales, Lexus, Daihatsu, Pfizer, United for Installment, Barakat Jewelry, Dar Al Tamleek, ALJ community Service and electronics Department. •Communication Strategy: Recap of the brief, TG definition, Geographical split of TG, TV, Radio & Press Performance, Selection and reach by region. •Media planning and Multi evaluation (TV, Radio, Press, Outdoor) Optimizing Media Duration, Size, Gross amount, discount deal, Net to Agency, Net to client, Total frequency and Monthly Schedule. •Client’s presentations including: Annual Category, Top brands & Product investments, Media split expenditures, Monthly investments, Gross Rating Points, Opportunity to see, Hear or read, Reach and Product segmentation Media Scenario Investment’s Trends, Past and present outputs. •Usage of medium by Size, Type and Spot title, Brand Review and competitive analysis, strategy and recommendation. •Major Media Titles in KSA Summary: Frequency, Reach Publisher, Ad Sales Group, circulations. •Statistical Software usage for obtaining statistical data such as Xplan and Statex Show less



Ipsos

• France
• Market Research
• 700 & Above Employee

• Senior Media Research Executive

  • 2005 - 2008

  Senior Media Research Executive/ Beirut, Lebanon 2005 till 2008 •National media analysis projects.(TV, Radio, Press & Personal info) •Syndicated press projects. •Telephone media research projects organizing Quota. •Quantitative research. •Questionnaire building, design and Analysis. •Software usage for data input, output, testing and reports (demography and Media) •Attending, participating in company and client meetings. Field Department •Recruiting part timers. •Briefing and training on conducting interviews and methods of collecting door to door data and managing to go through question filtering and overcoming obstacles. •Rooting procedures and mapping. •Editing coding and data entry. •Sample distribution, in addition to monitoring of ongoing live telephone interviews and managing a staff of more than 15 par timers for direct data collection, error fixations and cancelation of non passing public interviews Job Tasks for: Lebanon, UAE, Oman, Kuwait, Qatar, Syria, Iraq, KSA and Jordan: •Questionnaire editing, to be suitable with each country methodology, through modified sections, translation and filtering •Visual show cards for all media sectors to facilitate the interviewee memory recall in addition to generating sample issue sheet •Coordination with offshore offices media and IT departments to insure the study progress and completion. •Pilot Testing software to obtain the time consumption and suggest improvements. •Using cross tabulation reports in Presentations. •Manage data List updates, correct and organize on a weekly bases •Area segmentations by nationality, age and gender. Show less