Moumita Majumdar

Senior Manager - PR & Influencer Marketing at 82°E
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Languages
  • English Native or bilingual proficiency
  • Bengali Native or bilingual proficiency
  • Hindi Full professional proficiency

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Sampada Bhardwaj

I had the pleasure of working with Moumita for a significant period of time and I can confidently say that she is an exceptional PR professional who possesses a unique blend of boldness, ownership and outstanding interpersonal skills. Moumita demonstrates a level of boldness in her work and is never afraid to explore innovative approaches and push boundaries to achieve remarkable things. She has an ability to think outside the box and come up with creative solutions to complex challenges. In an industry that demands constant adaptability, Moumita thrives with effortlessly. She demonstrates a high level of professionalism and ethics in her work and has an innate ability to effectively collaborate with diverse teams coupled with her natural leadership abilities. Moumita will undoubtedly be an asset to any organisation fortunate enough to have her on their team.

Payal Das

Moumita is excellent to work with. She sets realistic goals and gives reasonable deadlines to complete those goals. Plus, she is a good listener and always pays attention to the details. Her understanding of people’s needs is outstanding, so much so that everyone working under/with her feels comfortable. On top of that, Moumita is a great motivator. She instills positive energy in every team member, keeping everyone focused on what needs to be achieved.

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Credentials

  • Festival of Marketing Masterclass
    The Economic Times
    Sep, 2022
    - Nov, 2024
  • Meme Marketing
    PRmoment.com
    Mar, 2021
    - Nov, 2024

Experience

    • India
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Senior Manager - PR & Influencer Marketing
      • Aug 2023 - Present

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Associate Manager - PR and Corporate Communications
      • Oct 2021 - Jul 2023

      - Corporate communications & managing media relations for India, Singapore, UAE & KSA, focusing on our ESG efforts - Internal communications & employer branding, championing our DEI efforts - Key custodian for LinkedIn & Twitter handles for Urban Company - Corporate communications & managing media relations for India, Singapore, UAE & KSA, focusing on our ESG efforts - Internal communications & employer branding, championing our DEI efforts - Key custodian for LinkedIn & Twitter handles for Urban Company

    • United States
    • Public Relations and Communications Services
    • 400 - 500 Employee
    • Account Manager
      • Jun 2020 - Sep 2021

      Led the Bumble, Disney+ Hotstar, Marico, and Ibis mandates - supervised and provided strategic counsel as well as managed a team and mentored them. Worked on multiple new business opportunities. Responsible for various internal marketing and comms initiatives for Ruder Finn. Led the Bumble, Disney+ Hotstar, Marico, and Ibis mandates - supervised and provided strategic counsel as well as managed a team and mentored them. Worked on multiple new business opportunities. Responsible for various internal marketing and comms initiatives for Ruder Finn.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Manager
      • Oct 2019 - May 2020

      Managed the full-service of the following brands:1. Levi's2. Nike3. BreitlingSupport on the following brands:1. Spotify2. KIA Motors3. Motorola4. DucatiHandled end-to-end projects for:1. Marico2. FDCI3. Victoria State Govt. - GOAT Skincare launch in IndiaFormulation of local brand strategy and go-to-market strategies for new collection launches. Integrated Marketing – Connecting brand objectives and strategies to the specific marketing vehicles needed for a season.• Management and execution of annual PR plans and campaigns• Relationship management with marketing and editorial teams of fashion and lifestyle magazines• Formulation and management of communication assets such as brand guidelines, advertising, digital content, in-store communication, trade materials, packaging, and partnerships (conceptual events, co promotional events)• Management and execution of all production activities for events, promotions.• Driving business development initiatives through Market Research and Competition Analysis.Campaigns/key Events:• Levi’s #IShapeMyWorld seasons 1-5Nike #MakeTheWorldListen Show less

    • Senior Account Executive
      • Oct 2017 - Oct 2019

      Worked for the Zeno Group under Edelman. Handled the PR mandates for Levi's, Nike, Netflix and Breitling. Handled Sony Six as well. At ZENO, we believe in an integrated marketing approach to build, maintain and manage client reputation. My profile entails the below mentioned tasks:- Influencer Marketing. Engaging with influencers and bloggers and partnering with them for my clients- Planning, developing and implementing PR strategies- Liaising with colleagues and key spokespeople- Liaising with and answering inquiries from media, individuals and other organizations, often via telephone and email- Researching, writing and distributing press releases to targeted media- Collating and analyzing media coverage- Writing and editing speeches, articles and annual reports- Organizing events including press conferences, exhibitions, open days and press tours- Sourcing and managing speaking and sponsorship opportunities- Managing the PR aspect of a potential crisis situation Show less

    • Account Executive
      • Nov 2016 - Oct 2017

      Worked for the Zeno Group under Edelman. Handled the PR mandates for Levi's, Nike, Netflix, Breitling and Sony Sports India. At ZENO, we believe in an integrated marketing approach to build, maintain and manage client reputation. My profile entails the below mentioned tasks: - Influencer Marketting. Engaging with influencers and bloggers and partnering with them for my clients- Planning, developing and implementing PR strategies- Liaising with colleagues and key spokespeople- Liaising with and answering inquiries from media, individuals and other organisations, often via telephone and email- Researching, writing and distributing press releases to targeted media- Collating and analyzing media coverage- Writing and editing speeches, articles and annual reports- Organizing events including press conferences, exhibitions, open days and press tours- Sourcing and managing speaking and sponsorship opportunities- Managing the PR aspect of a potential crisis situation Show less

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Consultant
      • Aug 2016 - Oct 2016

      Handled the PR mandates for consumer lifestyle clients like William Penn and Gourmet Delight. Also handled a Healthcare brand, Hicare. My role as an Assistant PR consultant in Synergy was: - Planning, developing and implementing PR strategies - Liaising with colleagues and key spokespeople - Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email - Researching, writing and distributing press releases to targeted media - Collating and analyzing media coverage - Writing and editing speeches, articles and annual reports - Organizing events including press conferences, exhibitions, open days and press tours - Sourcing and managing speaking and sponsorship opportunities - Managing the PR aspect of a potential crisis situation Show less

    • United States
    • Book and Periodical Publishing
    • 400 - 500 Employee
    • Associate Project Manager
      • May 2015 - Jul 2016

      1. Managing full service production of higher education books. 2. Managing authors, multiple at times. 3. Corresponding to publishers and maintaining liaisons between authors and publishers. 4. Hiring freelancers and managing their work. 5. Reviewing the work done by copyeditors, proofreaders, compositors, art team, indexers. 5. Managing and maintaining schedules. 6. Creating estimates and maintianing the budget for a project. 7. Managing and supervising the entire production of a book from the raw manuscript to a printed product. Show less

    • Spectator Sports
    • 1 - 100 Employee
    • Event Organizer
      • Jan 2013 - Jan 2015

      Worked for the Kolkata Literary Meet from 2013-2015 as an event organizer and manager. Worked for the Kolkata Literary Meet from 2013-2015 as an event organizer and manager.

    • India
    • Real Estate
    • 100 - 200 Employee
    • Sales Executive Intern
      • Feb 2014 - Mar 2014

      Worked as the Sales Executive for Merlin Group in Credai Bengal Realty Expo 2014 in Kolkata. Worked as the Sales Executive for Merlin Group in Credai Bengal Realty Expo 2014 in Kolkata.

    • Spectator Sports
    • 1 - 100 Employee
    • Event Manager
      • Nov 2011 - Jan 2014

      Worked as an event manager for all the international matches that took place in Eden Gardens between 2011-2014. Worked as an event manager for all the international matches that took place in Eden Gardens between 2011-2014.

    • India
    • Animation and Post-production
    • 300 - 400 Employee
    • Production Management Intern
      • Mar 2013 - Apr 2013

      Worked in the Production Team for the IPL Opening Night in Kolkata. Worked in the Production Team for the IPL Opening Night in Kolkata.

Education

  • Indian Institute of Mass Communication, Delhi
    Post graduate Diploma, Journalism
    2014 - 2015
  • Guru Jambheshwar University
    Master’s Degree, Mass Communication/Media Studies
    2015 - 2016
  • University of Calcutta
    Bachelor’s Degree, English Honours
    2011 - 2014
  • Modern High School For Girls
    High School, Humanities/Humanistic Studies
    1997 - 2011

Community

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