Experience

UXBERT Labs

• United Arab Emirates
• Technology, Information and Internet
• 100 - 200 Employee

• • Aug 2022 - Present

• • May 2021 - Present

• • May 2019 - Present

  Innovative, bright, and creative product development will only emerge out if you know how to observe the User Experience.. UX is a gate of endless learning!!▪ Developed an extensive framework to my clients in analyzing the behavioral insights and analytics, a vast credential in portraying visualized story-telling, customer journeys, personas, mapping people’s motivations, anxieties, and aspirations. Helping create and curate relevant and excitable user experiences.▪ From the UX perspective, evaluating the design of a mobile app or a website and identify all the areas of concerns and catch the obvious issues, which should be fixed before the launch. Usability testing,Conducted and overmanaging hundreds of usability testing interviews with the real users to evaluate the user experience with the interface design, basis scientific metrics, heuristically, qualitatively and quantitively to ensure consistency throughout the platform/portal/app.Project management and innovation product solutions▪ Articulate all the desired functionality and outline exactly what solution will work ▪ Finalizing the project plan and identify to the stakeholder the milestones ▪ Articulate the brand, guiding principles and long-term vision of the project▪ Project plan, governance, and timelines ▪ Innovative solutions▪ Helped many of my clients to develop innovative products at a fraction of cost ▪ Establishment of an innovative lab to power my client to the future ▪ Provide innovation training to employees across the organization ▪ Engage patterners, media organizations, and the border community. Social Listening ▪ Vast experience in social listening, monitoring of our product/brand social media platforms for customer feedback▪ Capturing and analyzing any direct mentions, discussions, topics, competitors, and industries regarding any keywords that I feed my tool with to be able to develop an exhaustive analysis of these data to gain further insights and act on these opportunities Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Research Manager

  • Apr 2016 - Apr 2019

  Key clients management: - Saudi telecom company (STC) - La'zurde - SABB (HSBC) - Riyadh bank - SCTA - SAMSUNG Key responsibility: A day-to-day management of multiple research projects with constant supervisory input. The main is to assist Directors with sales work such as drafting proposals, and will supervise the work and mentor junior researchers. In addition to; - Responsibility for research materials design and implementation, including writing discussion -  Report writing and presentation creation including client recommendations, with the ability to work independently -  Management of the analysis, interpretation and reporting process so that the project reflects the Client’s business objectives in the presentation and reporting of findings. - Ensuring that all day-to-day (i.e. project related) client liaison runs smoothly. -  Writing proposals with minimum Director input -  Negotiation of acceptable costs and contract agreements with suppliers. -  Guiding any research executives working on a project to understand exactly what is required of them and training them if necessary. Contribution to the overall training of executives in qualitative research techniques. -  Client management and presentation of company credentials, proposals and research results -  Budget control and time spent monitoring job cost summaries regularly. -  Overall management of the research team and suppliers. Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Senior Market Research Executive

  • Oct 2010 - 2016

   Structuring business development in a wide basis, creating proposals for qualitative products.  Realizing the research brief and workshop literally, preparing the discussion guide according to the entire key-objectives of the study.  Communicating directly with the client through different aspects that related to the project/study, making sure the study is running smoothly and all needs are accomplished.  Controlling the field progress and helping the team with generating ideas that could be a solution for a certain obstacle.  Analyzing and evaluating research and interpreting data, making sure that key issues are identified;  Gathering information from different aspects/resources - carrying out fieldwork, desk research and others.  Preparing results;  Presenting and disseminating results, both orally written in PowerPoint along with various graphic software. Qualitative Research Skills that i have been engaged with; - Qualitative research design - Skills in negotiating with stakeholders - Managing data collection process - Interview skills where open-ended responses needed - Interview skills in a completely unstructured environment - Observation skills using structure for jotting down - Experience in analyzing of data to be interpreted in holistic format Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• QUALITATIVE Analyzer

  • Sep 2006 - Jul 2007



Tarek Nour Agency

• Graphic designer

  • Sep 2004 - Aug 2006

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