Freelance Salesforce Marketing Cloud Project Manager/Consultant

• Sep 2023 - Present

Salesforce Expert

• Aug 2020 - Jan 2023

- Project Management - Team Management - Configuration (Sales Cloud, Service Cloud, Marketing Cloud, Pardot, CPQ, Vlocity) - RFP Management - Project Management - Team Management - Configuration (Sales Cloud, Service Cloud, Marketing Cloud, Pardot, CPQ, Vlocity) - RFP Management

Salesforce Consultant

• Nov 2019 - Apr 2020

As part of the migration from "Adobe Campaign" to "Salesforce Marketing Cloud": - Participation in project scoping workshops. - Configuration of the Marketing Cloud platform (User creation, roles, profiles, etc.). - Installation of the "Marketing Cloud Connect" connector and synchronization. - Migration of content and creation of templates/emails. - Dynamic content personalization (Drag&Drop + AMPscript) for emails, sending test emails, and validation. - Creation and validation of target data extensions for each email sent (targeting criteria using SQL Query). - Creation of journeys and automations based on the needs of each email send. - Creation of reports, tracking, and analysis of tracking data, as well as error correction. - User training on the various features of Marketing Cloud. Show less

Salesforce Consultant

• Apr 2018 - Oct 2019

- Preparation of "Bid" proposals for agile CRM projects for large international clients. - Functional design. - Analysis of workload/backlog/user stories. - Development of backlogs and sprints. - Resource management (Ramp up/Ramp down). - Salesforce configuration. - Ticket management. - Preparation of "Bid" proposals for agile CRM projects for large international clients. - Functional design. - Analysis of workload/backlog/user stories. - Development of backlogs and sprints. - Resource management (Ramp up/Ramp down). - Salesforce configuration. - Ticket management.

Salesforce Training

• Jan 2018 - Mar 2018

Leads & Opportunities, Accounts & Contacts, CRM Basics for Salesforce Classic, Sales Cloud Lightning Essentials, Sales Reports for Lightning Experience, Products, Quotes & Contracts, Company-Wide Org Settings, Duplicate Management, Opportunity Management, Sales Team Collaboration, Picklist Administration, User Management, Data Management, Process Automation, Lightning App Builder, Reports & Dashboards. Leads & Opportunities, Accounts & Contacts, CRM Basics for Salesforce Classic, Sales Cloud Lightning Essentials, Sales Reports for Lightning Experience, Products, Quotes & Contracts, Company-Wide Org Settings, Duplicate Management, Opportunity Management, Sales Team Collaboration, Picklist Administration, User Management, Data Management, Process Automation, Lightning App Builder, Reports & Dashboards.

Sales And Marketing Intern

• Apr 2017 - Sep 2017

- Competitive intelligence - Management and retention of a portfolio of client companies - Writing sales materials / commercial prospecting - Segmentation, targeting, and setup of Newsletters - Configuration and analysis of results on Mailchimp - Competitive intelligence - Management and retention of a portfolio of client companies - Writing sales materials / commercial prospecting - Segmentation, targeting, and setup of Newsletters - Configuration and analysis of results on Mailchimp

Marketing Assistant

• Jun 2015 - Jul 2015

- Customer relations and commercial proposals - Management of internal and external company services - Market benchmarking and analysis - Competitive intelligence - Customer relations and commercial proposals - Management of internal and external company services - Market benchmarking and analysis - Competitive intelligence