Experience

Syng

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Brand

  • May 2018 - Present

  Strategy, creative direction, and brand design with an emphasis on culture, community, and collaboration. Strategy, creative direction, and brand design with an emphasis on culture, community, and collaboration.



ICNCLST/

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Executive Creative Director

  • Sep 2016 - Oct 2018

  Led brand and creative among an incredibly nimble team of agency veterans, strategists, and entrepreneurs during an explosive early phase in the agency's trajectory. Embracing Icnclst’s position as a unique agency hybrid, combining world-class creative services and multi-disciplinary artist management, focused on synergies at the intersection of artist ambitions and client objectives. Translating briefs and passions, augmenting solutions, and driving success in an extremely collaborative environment. Show less



Incase

• United States
• Manufacturing
• 1 - 100 Employee

• • Jan 2016 - Jul 2016

  Responsible for maintaining brand position and creative vision while focusing on strategy and key growth initiatives.

• • May 2014 - Dec 2015

  Focused on strategy, positioning, and creative vision for the company while leading a team of designers, producers, and project managers to deliver on all brand experiences and customer touch points.Drove collaboration through a network of content creators and professional athletes to launch a new bag and accessory program into a burgeoning action-camera market.Laid the foundation and creative direction for the brand's experiential programs that featured an ongoing series of brand activations, launch events, community engagement initiatives, retail pop-ups, and a retrospective gallery show featuring 15 years of product collaborations.Joined the executive team and BOD in the second sale/acquisition of Incase, providing guidance and support on strategy, company narrative, and presentation materials from due diligence to integration. Show less

• • May 2010 - May 2014

  Supported expansion into new markets, launching the EO Travel Collection and a complete range of headphones. Partnered with leadership on strategy and drove creative across all go-to-market initiatives globally. Worked with distribution partners in Seoul to open the first Incase flagship retail store and community hub.

• • Jan 2006 - May 2010

  Experienced rapid growth in the global tech accessory market through a strategic partnership with Apple retail. Assembled and led a team of designers responsible for all customer-facing touchpoints from experiential brand activations to digital campaigns. Focused on collaboration with international distribution partners to ensure the successful launch of the Incase brand world-wide. Led design for special projects and collaborations with artists and brands, fueling product innovation and reinforcing Incase’s connection to creative cultures across progressive market segments.Worked with the leadership team and investment group to define, design, and deliver company presentation materials for the sale of Incase to a private equity partner in March 2010. Show less

• • Apr 2002 - Jan 2006

  Fresh out of design school, signed on full-time with Incase to continue working alongside the energized team of founders and a small team of young, passionate designers. During the company’s formative years, was an integral contributor to the brand’s growth and expansion into the bag and accessory market. In 2005, played a lead role in the rebranding of Incase, which included the introduction of the Leaf logo and custom wordmark.- company rebrand- logo design- identity design- marketing campaigns- product graphics- packaging design- web design- tradeshow booth design- customer service Show less

• • Apr 2001 - Apr 2002

  Provided graphic design support for the founding members of Incase during the company’s infancy. Helped develop brand and design solutions across product, packaging, and sales collateral to launch their first collection of bags and accessories for Apple.- brand identity- packaging design- stationary system- sales collateral- print production- product and lifestyle photography