Moses Oloruntola
Trade Marketing Manager at TradeDepot- Claim this Profile
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English Professional working proficiency
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Yoruba Professional working proficiency
Topline Score
Bio
Credentials
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Business Data Analysis
UrBizEdge LimitedAug, 2019- Nov, 2024 -
Sales Wizard Training- Power to know
Euro Mega Atlantic Nigeria LtdFeb, 2018- Nov, 2024 -
Building Effective Marketing Plan
FATE FoundationAug, 2010- Nov, 2024 -
Sales Management and Techniques
FATE FoundationSep, 2009- Nov, 2024 -
Business Development Concept
Realty Point LimitedNov, 2008- Nov, 2024
Experience
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TradeDepot
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Nigeria
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Retail
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400 - 500 Employee
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Trade Marketing Manager
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Oct 2020 - Present
- Develop Trade Marketing Alignment Plans and consistently review it from time - to- time- Implement Trade Marketing Plan for all channels in line with the marketing strategy through relationship management, commercial management, company operational planning input and resource management - Ensure that objectives in terms of availability, visibility and volume are achieved for the customer segment and clusters- Execute over 70% adoption rate and successful promotions across retail channel- Coordinate with team of Field Agents to onboard over 5,000 outlets into Trade Depot platform monthly- Generate 1,000 borrowers into the company Inventory Financing Platform monthly- Attainment of over 12,000 quarterly Marketing Qualified Leads (MQL) for loans within the Retail- channel- Develop Trade Marketing programs in ensuring over 80% of frontier brands within Trade Depot portfolio are sold into over 70% of the stores onboarded within a quarter- Successful implementation of various Trade Marketing activation on Henkel and Guinness brands across Retail channel- Increase AOC for both Henkel and Guinness brands
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Euro Mega Atlantic Nigeria Ltd
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Nigeria
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Consumer Goods
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100 - 200 Employee
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Trade Marketing Supervisor- Pan Nigeria
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Mar 2018 - Sep 2020
- Recommend and supported in the implementation and coordination of Trade Marketing Strategies on all the brands, both detergents (So Klin, GoodMama and Boom) and Noodles category to achieve national Trade Marketing goals and objectives- Supported the national Trade Marketing Manager in developing the complete strategic Trade Marketing Plan (TMP)- Coordinate the creation and deployment of promotional materials across the Trade Channels pan Nigeria - Evaluate distribution position of the brand vs competition for decision making- Gathering and analyse all Competitive Price Reports (CPR) in both general trade and neighbourhood - Involve in creating Trade Marketing Strategies - Closely monitor and analyse sales volumes and market share trend across channels pan Nigeria - Train sales and agency team pan Nigeria as relevant to appropriate program - Consolidate all Trade Marketing Assistants reports in respect to CPR, DSR, Competitive activities and MT merchandizing update - Supervises and report the effectiveness of all Trade Marketing Programs to ensure increased product availability and visibility across key trade channels for all products categories - Implement various brands or trade related activities in GT and MT- Trade programs compliance monitoring - Analyse and report trade programs successes
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Trade Marketing Specialist
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Jun 2014 - Feb 2018
- Implement promotional activities on all our brands, both detergents ( So Klin, GoodMama and Boom) and Noodles ( Supreme noodles) across the trade channels pan Nigeria- Assist in the creation and deployment of promotional materials across the trade channels pan Nigeria - Ascertain the distribution position of the brand vs competition for decision making- Gathering of competitive price reports (CPR) in both GT and MT- Audit sales activities across channels pan Nigeria (GT, MT and Van Sales)- Compile and submit timely and insightful reports as appropriate - Trade programs compliance monitoring- Monitor and report competitive trade marketing activities, their impact and suggesting when required, other counter activities to minimise the negative impacts of competitors activities on our brands
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Area Sales Manager
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Oct 2009 - Apr 2014
- Direct selling activities within the area- Ensure the achievement of DMSPPC sales drivers for the area to drive incremental depletion- Grow the numerical and weighted distribution for all brands in both on- trade and off- trade outlets in the area- Setting sales targets for individual Sales Rep and the team as a whole in line with the overall target for the region.- Allocate areas to each Sales- team- Develop sales strategies and standard- Ensure promotional activities are carried in the right outlets and well managed- Accountable for POS materials deployed to outlets within the area- Ensure effective Customer/ Business development to counter competitive strategies within the area- Monitor team performance and motivating them to meet targets. Top accountabilities include accompaniment and training of reporting team members, implementation of sales activities, account management, activation of high value outlets and pre & spot sales to fill sales gaps.- Servicing the needs of existing Customers -Maintain and expand Customers- base within the area - Sales area distribution performance of at least 110% YoY against expected OKR. This is achieved through effective management of Wholesalers and Open market Sales Force Automation platform- Develop in- store visibility plans in coordination with the Company's local plans, follow- up to achieve timely and effective implementation- Liasing with marketing team to ensure that adequate marketing support is available in the region to enhance brand visibility - Keeping up to date with the brand competitive activities and market trend, identify the trends that affect current and future growth of the area sales
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Area Sales Executive (Team lead)
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Jun 2008 - Aug 2009
- Explore opportunities within the area to winning Clients on daily basis - Consistently follow-up on the existing Clients and potential Clients to evaluate needs or promote the products- Gives sales presentation to a range of prospective Clients - Setting weekly monetary sales goals for the sales team- Prepare weekly and monthly sales reports- Assist in developing training programs for the sales team - Coordinate weekly site inspection - Maintain and update listings of available properties
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Education
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Lagos State Polytechnic
HND, Accounting and Finance
Community
