Experience

Capio Private Hospital

• Denmark
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Manager

  • Feb 2022 - Present



mortenskov.dk

• København

• Owner

  • May 2016 - Present

  I grow businesses through digital marketing. I am a results-driven and analytical marketer who thrives when put in position to assume ownership and create structure to deliver complex projects that are on brand, on time and on budget. My core competencies are: Lead generation, PPC, SEO, project management, video production & graphic production. I’m always interested in hearing about new opportunities. Let me know, if I can help your company in any way. I grow businesses through digital marketing. I am a results-driven and analytical marketer who thrives when put in position to assume ownership and create structure to deliver complex projects that are on brand, on time and on budget. My core competencies are: Lead generation, PPC, SEO, project management, video production & graphic production. I’m always interested in hearing about new opportunities. Let me know, if I can help your company in any way.



ABC - Rådgivende Ingeniører

• Denmark
• Civil Engineering
• 1 - 100 Employee

• Marketing Projektleder

  • Nov 2018 - Feb 2022

  Managing and developing key areas in a strong team securing brand building, performance & lead generation. We focus on marketing effectiveness in synergy with sales and marketing strategy. • Lead on Paid advertising / Performance & ABM • Lead on SEO • B2B lead generation • Lead on event planning & execution • Video & graphic production • Data, tracking & analytics Managing and developing key areas in a strong team securing brand building, performance & lead generation. We focus on marketing effectiveness in synergy with sales and marketing strategy. • Lead on Paid advertising / Performance & ABM • Lead on SEO • B2B lead generation • Lead on event planning & execution • Video & graphic production • Data, tracking & analytics



Presidents Institute

• Denmark
• Professional Training and Coaching
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2017 - Oct 2018

  Lead on PPC & Lead generation: • Facebook Business Manager • LinkedIn Campaign Manager • Coordinating with external marketing agency on larger PPC campaigns • Launching, monitoring and optimizing campaigns Lead on Video Production: • End-to-end production of all videos (recording, editing, color grading, subtitling, distribution etc.): SoMe videos, ad videos, trailer movies, after movies, large screen conference videos • Responsible for planning, coordination and execution of larger scale video productions at out conferences • Maintaining video platforms: YouTube & Twentythree Video • Photographing at smaller events • Working in Adobe Premiere Pro, After Effects, Audition & Photoshop Lead on Landing Page Optimization: • Developing wireframes for product pages • A/B split testing • Continuous improvement of conversion rate on website (lead generation and ticket sales) Data, tracking & analysis: • Tracking and reporting data (website traffic, conversions etc) Show less



MUUV.DK

• Brøndby

• Medstifter og partner

  • Aug 2010 - May 2017

  Jeg er medstifter af Danmarks 2. største online portal for musikundervisning. Sammen med Glen Michaelsen drev jeg MUUV.DK - portalen for danske musikundervisere. Jeg er medstifter af Danmarks 2. største online portal for musikundervisning. Sammen med Glen Michaelsen drev jeg MUUV.DK - portalen for danske musikundervisere.



AW Media (nu Leadtime)

• Valby

• Online Marketing Manager

  • Jan 2015 - May 2016

  - Udvikling eksekvering af online markedsføringsstrategier med fokus på SEO - Analyse af online data (trafik, brugeradfærd og konverteringer) - Vedligeholdelse, gensalg og mersalg til egne kunder - Opgavefordeling samt vejledning af produktionsmedarbejdere - Administration af eksterne freelancere - Ansvarlig for udvikling af virksomhedens eget website - Udvikling eksekvering af online markedsføringsstrategier med fokus på SEO - Analyse af online data (trafik, brugeradfærd og konverteringer) - Vedligeholdelse, gensalg og mersalg til egne kunder - Opgavefordeling samt vejledning af produktionsmedarbejdere - Administration af eksterne freelancere - Ansvarlig for udvikling af virksomhedens eget website



AWM Network

• Valby

• SEO Specialist

  • Mar 2014 - Dec 2014

  Deltagelse i opstart af leadgenereringswebsites, bl.a. Ekspertvalg.dk Søgemaskineoptimering - Content writing - Content marketing - Linkbuilding Deltagelse i opstart af leadgenereringswebsites, bl.a. Ekspertvalg.dk Søgemaskineoptimering - Content writing - Content marketing - Linkbuilding



The Stepstone Group

• Germany
• Software Development
• 700 & Above Employee

• Kommunikationsmedarbejder (studiejob)

  • Sep 2011 - Sep 2013

  Studiejob som kommunikationsmedarbejder - Oprettelse og udarbejdelse af jobannoncer - Udarbejdelse af kommunikationsmateriale - Administration og optimering af CV-database - Telefonisk vejledning af jobsøgere - Interne ad hoc-opgaver Studiejob som kommunikationsmedarbejder - Oprettelse og udarbejdelse af jobannoncer - Udarbejdelse af kommunikationsmateriale - Administration og optimering af CV-database - Telefonisk vejledning af jobsøgere - Interne ad hoc-opgaver



DanaWeb A/S (nu Group Online)

• Herlev

• SEO Specialist

  • Feb 2009 - Aug 2010

  Opstart af ny SEO-afdeling Vedligeholdelse af egen kundeportefølge Søgemaskineoptimering for kunder - Linkbuilding - Content writing Månedlig rapportering af KPI’er Opstart af ny SEO-afdeling Vedligeholdelse af egen kundeportefølge Søgemaskineoptimering for kunder - Linkbuilding - Content writing Månedlig rapportering af KPI’er